The 10th "China Home Appliances Expo" was held in Shanghai on March 15-18. Midea, Siemens washing machine brand and other well-known domestic and foreign manufacturers attended the scene to display super-complete home appliances.At the scene, the consumers who came to visit them experienced the excellent performance of the Midea washing machine brand drum washing machine, and admired them.EssenceEssence
Midea brand fully builds a drum washing machine to achieve glory
The 10th "China Home Appliances Expo" was held in Shanghai on March 15-18. Midea, Siemens washing machine brand and other well-known domestic and foreign manufacturers attended the scene to display super-complete home appliances.At the scene, after the consumers who came to visit, after experiencing the outstanding performance of the Midea washing machine brand drum washing machine, they admired, "When some companies buy the list and speculate, the beautiful ones continue to focus on low -key and hard work.It is a boutique that can really stand the test and time test.
Midea washing machine brand drum washing machine, integrating industry technology
The Midea washing machine brand has officially entered the field of washing machines in 2004. After 7 years of development, it has successively integrated the R & D, manufacturing, and supply chain platform of the third largest and third largest professional washing machine manufacturers in China.The international strategic procurement platform has quickly expanded into one of the most developed professional washing machine suppliers in the washing machine industry with the most comprehensive competitiveness.Midea washing machines have a series of industry -leading core technologies such as ADO intelligent drying technology, fine -controlled silver ions, and ultraviolet sterilization technology.He has won the title of "Product Innovation Award" by the China Home Appliances Research Institute, the Idea National Award of the American Industrial Design Association, and the "Most Competitive Washing Machine Brand" selected by the authoritative media in China.
At present, Midea washing machines have national recognition laboratories and international technology centers. They have more than 460 washing machine patents, more than 200 autonomous software copyrights, and participated in the formulation of many latest national standards and industry standards for washing uniformity, wool washing, etc.With the implementation of the four core advantages of high washing ratio, humanized design, variable frequency drive technology, and intelligent control technology, it created the first industry first.
Midea drum washing machine, personalized marketing expert
Since the beginning of this year, the demand for high -end appliances has increased, and home appliances such as energy -saving and environmentally friendly refrigerators have been selling.Mideas urban market that is continuously upgraded for consumption is focusing on the continuous launch and popularity of high -end new products.Midea continues to promote the popularity of the drum, and uses the newly released "Aishang" series and other roller washing machines in 2010 to promote the average roller price of the roller nationwide to achieve the civilianization of high -end products.Life beautification brought about by the upgrading of home appliance technology.
For the rural market, the beautiful washing machine brand roller is more violent.The most beautiful, targeted, customized products and services in the rural market are more likely to meet the more specific needs of rural residents.For example, continue to go deep into rural investigations, study and promote rural design special water -saving procedures and water -saving functions; at the same time, functions such as high -efficiency motors, multi -segment water level design, and water circulation are used;Ratter anti -mouse boards are set up in rural areas.
Midea drum washing machine, the favorite of mainstream consumer groups
Wang Xuanqing, deputy director of the Ministry of Commerce and Trade Department of the Ministry of Commerce, pointed out that it is expected that the urbanization rate of China at the end of the "12th Five -Year Plan" will exceed 50%.Become a rapidly growing emerging consumer group.After the 80s, it has gradually become the mainstream of consumption.Midea drum washing machines rely on excellent products, unique services and in -depth emotional communication, becoming the first choice of post -80s.
Dou Xiao and Zhou Dongyu, the male and female protagonists signed by Meimei ’s washing machine, to launch a new round of emotional marketing offensive for the 80s after the 80s.Wang Jinliang, vice president of Midea China Marketing Headquarters, commented that Dou Xiao Zhou Dongyu, as the image spokesperson for the image of Midea and washing machine, is optimistic about their appeal and communication ability to young consumers.In -depth communication between Dou Xiao and Zhou Dongyu, the image of young, healthy, fresh, and fashionable, and the corporate concept of "creating a better life for human beings" with the beauty brand, both sides can win a win -win situation.
At the scene of the Family Expo, the Midea washing machine brand exhibited the Eshang series of high -end drum washing machines. It is undoubtedly the star product with the most "civilian film emperor".The reporter noticed that after fully experienced an Aishang washing machine, a little couple said very satisfiedly, "I never expected that the washing machine could make such a use, easy -to -use, easy -to -use, and so on.Be sure to buy a beautiful Aishang washing machine. "
Xiaobian concluded: Midea washing machine brand officially entered the field of washing machines in 2004. After 7 years of development, it has successively integrated the R & D, manufacturing, and supply chain platform of the second largest and third largest professional washing machine manufacturers in China.Industrial scale and international strategic procurement platform

Related tags： Houseware