The dry cleaning store refers to a business development model that specializes in providing clothing washing services for the public. Consumers only need to consume on demand to easily wash their clothes.Compared with other industries, the dry cleaning stores are invested at one time, and the store will have advanced income when it is opened.So what brand advantages does dry cleaner have?Let me introduce it today.
Basic configuration of dry cleaning shops
Basic configuration of dry cleaners:
The dry cleaning stores are generally divided into several grades depending on the size of the store and the equipment. They are divided into entrepreneurial stores, three -star shops, four -star shops, five -star shops and super stores.For the configuration of some basic stores, we recommend the following:
1.Petroleum dry cleaning machine or tetrachlomyl chloride dry cleaning machine
2.Cleaning and drying machine or eluter and dryer
3.Hot platform
4.generator
5.Staining table
6.Configure the disinfection cabinet, computer cash register system, clothing conveying line, packaging machine portrait, etc.
The brand advantage of dry cleaners
After 2001, many brands have joined dry cleaning stores. Such stores generally have large operating venues. The unified store design, strictly dividing the washing area, effectively avoiding cross -pollution, higher washing technology, and more standard services.Most of the equipment is high -quality environmental protection models, with high cleanliness.Franchise stores have a unified business logo, system management, and reasonable washing and pricing.The perfect after -sales service of the headquarters is an effective guarantee for franchise stores.Small storefronts are generally tetrachloride dry cleaning machines. The mid -range stores must be equipped with small washing machines and auxiliary equipment, such as computer cash register software, clothing conveying lines, disinfection cabinets, and packaging machines.The high -end shop dry cleaning machine must have a fur dual -used machine or ordinary tetrachlomytheryne dry cleaning machine and petroleum engine to meet different washing requirements.
Although in real life, some branded products are changing in the direction of non -branding, but in most cases, the transformation of non -branded products to branding is more common, more representative, and a big trend.This is because, although branding will increase costs to dry cleaner companies, it will also bring many benefits to dry cleaners:
(1) The brand name and brand logo are easy to identify different brands of the same product produced by different manufacturers, so that sellers can easily manage order and choose good brand products for marketing;
(2) The brands registered trademark can make the companys product characteristics protected by law, prevent others from counterfeiting, and is conducive to fakes;
(3) Brandization is conducive to highlighting brand characteristics, increasing brand awareness, making seller may attract more brand loyalty and expand market share;
(4) Brandization is conducive to the target market selection for different consumers, so that dry cleaning store companies can better segment the market;
(5) Good brands help improve credibility and reputation, establish a good corporate image, and increase the attractiveness of enterprises to consumers.
Brandization is also good for consumers:
(1) Consumers can obtain a large amount of product information from branding, and obtain a lot of comparison materials from various brands, which is conducive to consumers shopping;
(2) Consumers can understand the quality of various commodities through the brand, and brand -name products have obvious advantages;
(3) Brandization helps consumers to improve purchase efficiency.This is because with a brand, consumers can reduce or even get rid of the trouble of blind selection;
(4) For some consumers, the use of branding, especially famous brands, can meet some of their specific psychological needs, such as a sense of accomplishment, a symbol of status and status.
Because branding is beneficial to consumers, and the balance of advantages and disadvantages is always better than the disadvantages. Therefore, the brandization of dry cleaning stores has become more and more developed, becoming an unstoppable general trend!
The profit of the dry cleaner
High profits: Compared with 10-15%of the retail industry, 30-50%of the catering industry, the profit of dry cleaning stores is about 70-80%.Washing a piece of clothing is 6-15 yuan, and the cost of laundry raw materials does not exceed one yuan; in the case of unchanged costs (rents and staff wages, etc., the salary of the personnel is relatively low).---- Wash one piece of clothes every extra, and almost add a small amount of laundry raw material costs to the expenditure, but the income increases by 5-15 yuan!Its hard to find such an industry!
Market size: If a city has a population of 500,000 and each person washed one piece of clothes per month, then 500,000 pieces of clothes a month must be processed
Laundry price: 10 ~ 30 yuan, at a minimum of 10 yuan
Competitors: assuming that there are 200 dry wash shops (there is no actual)
Renting: 5000/month, estimated according to the location of the area.
Employees: 2 people, wages of 2000/month, divided according to the area.
Electricity costs: 1000 degrees a month in the off -season, 2000 degrees in the peak season, 8 months of peak season, 4 months of off -season, 20,000 degrees a year, an average of 1,700 degrees of January, industrial electricity
Material cost: about 20,000 a year, 2,000 yuan a month.
If you are one of the dry cleaning shops, you will wash 2,500 pieces a month according to the average distribution, and the turnover of one month is 25,000 yuan.
Then a monthly profit is 12,300 yuan, and the profit of dry cleaning stores is about 50%.

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