As a barometer and vane of the development of the industry, China International Textile fabrics and auxiliary materials expo (referred to as the "Fabric Exhibition") will welcome their 15th birthday in October of Jinqiu.
Clothing culture: Fifteen -year fission in the textile fabric industry
As the barometer and vane of the industrys development, China International Textile Fangs and Accessories Expo (referred to as the "Fabric Exhibition") will welcome their 15th birthday in October in Golden Autumn in October.From the initial 4,000 square meters to 115,000 square meters, it has become one of the worlds largest professional exhibitions in the fabric field. The growth rate of the fabric exhibition is really amazing.
Looking back at the development process of these 15 years, it is a period of rapid progress in the Chinese textile industry. The fabric exhibition not only witnessed the vigorous development of the fabric industry, but also found its best position in the special textile industry.There are still important characters.
Three -year jump in 15 years
"The fabric exhibition can be bigger, but the fabric exhibition is so fast that it is beyond our imagination." As an important "trader" and an important witness of the development of the fabric exhibition, Yang Zhaohua, vice chairman of the Textile Industry Branch of the China Trade Council,I sighed like this.
It is understood that the fabric exhibition was born with the mission of the industry.In 1995, when the first China International Textile fabric, auxiliary materials and home textile expo (Intertextile) were held in Beijing, the fabric exhibition was positioned to solve the problem of "fabrics in the development of textile and clothing industry" in the Chinese textile and apparel industry.At that time, the works designed by Chinese clothing designers were restricted by the fabrics, and they could only stay on the runway. They need to be converted into a real market -based product. There are no corresponding fabrics in China to support the design.
It provides the opportunity to choose high -end fabrics in Chinas clothing industry. At the same time, it will promote the improvement of the level of Chinas fabric industry and gradually replace imported fabrics with domestic fabrics.
"When the 1995 exhibition started, the level of Chinas textile industry was very low. Our exhibition experience was not enough, and it was still in the learning stage of foreign exhibition companies. At that time, the exhibition followed the market.What the exhibition is provided.
After entering this century, the Chinese textile and apparel industry eliminated backward production capacity after the end of the last century. After updating the production equipment, it achieved rapid development momentum.China has gradually become the worlds largest processing base for textile clothing.
"In this context, the organizer of the exhibition aware that the fabric exhibition will not follow the exhibitors, and it is necessary to consider the audience of the exhibition, because the exhibition can only benefit the exhibitors only by satisfying the audience. Provide buyers to provide buyers with.The ideas and measures of one -stop service should come out from time to time. "Yang Zhaohua talked.
In order to allow fabric development to meet the needs of clothing companies, the organizer of the fabric exhibition vigorously advocates that clothing companies need to understand or even intervene in fabric development, and fabric developers must grasp the new trend of clothing design.After the in -depth collaboration of fabrics and clothing companies, the level of Chinese fabric development and production has continued to improve, and the market competitiveness of Chinese fabrics has become stronger and stronger.
The fabric exhibition, as the industrys development of the eye meters and the position of the wind direction, is becoming more and more stable in the hearts of the Chinese and foreign textile industry practitioners.Until the autumn of 2005, China International Textile fabrics and auxiliary materials (autumn and winter) expo have successfully held 11 sessions.Chinas chemical fiber output, yarn output, cloth output and clothing output, textile investment, exports and other aspects have developed rapidly.
Under the great situation of the industrys development, the organizer of the fabric exhibition appealed to the industry that the competition surface of the textile industry is market competition, essentially the competition of technology and products, and the competition of enterprise innovation capabilities.As a result, the organizer of the exhibition advocated enterprises to vigorously improve the scientific and technological contribution rate.At the same time, the fabric exhibition has done a series of practical and feasible work in promoting the upstream and downstream of the textile industry chain, and has achieved great results.
Since 2008, due to the impact of various unfavorable factors, the industry crisis theory is endless.However, through the professional platform of the fabric exhibition, the integration and innovation of the textile industry chain has revealed a mature light, and the comparative advantage of the industrial chain has become the core competitiveness of Chinas textile industry.
Yang Zhaohua lamented that from the company to walking with the enterprise, this is the qualitative change after the accumulation of volume.
Draw "Smile Curve"
After the financial crisis of last year and the first half of this year, when the textile industry gradually recovered, the Shanghai Materials Exhibition was looking forward to it in October and became another bridge to get rid of the predicament of fabric companies.
In the past 15 years, from focusing on production costs to focusing on product research and development, the fabric exhibition has witnessed this change in fabric companies.People in the industry said that domestic fabric products 10 years ago basically did not design at all, and fabric companies did not achieve real product development.Now, "innovation" has long changed from the slogan of the entire fabric industry to the production concept of every companys implementation in daily work.
According to statistics, of the domestic exhibitors at the fabric exhibition last year, ODM companies have accounted for 60 % of the total. These developing fabric companies use fabric exhibitions as high -quality display and promotion venues.Growth.
Yang Zhaohua said that the China Textile Industry Association has been advocating in recent years to improve the industrys scientific and technological contribution rate and brand contribution rate, which shows great significance in this round of economic crisis on the industrys impact.Any company that pays attention to improving the contribution rate of scientific and technological and brand contribution rate shows strong frost resistance and sustainable development in this round of economic cold currents.This also shows that the fabric exhibition advocates corporate product innovation, and the promotion of enterprises to improve the contribution rate of technology has truly enhanced the competitiveness of the enterprise.
In addition, from the initial overseas exhibitors entering the annual fixed and increasing overseas exhibition groups, we can see that China, a large textile country and potential textile consumption country in China, is becoming more and more attractive to promote international excellent fabric brands to bring it withHigh -quality products, advanced concepts and high -tech have entered China.
In fact, whether it is the changes in domestic enterprises and the increasing attention of overseas exhibitors, the past 15 years have been puberty in the fabric industry, and it is 15 years of growth. The Chinese textile fabric industry is developing rapidly, and fabric exhibitions are also developing rapidly.As Yang Zhaohua said, he was very fortunate to seize these 15 years and be able to participate and witness the development of the industry.
It can be seen that in the process of followers to leaders, the fabric exhibition has become a brand, and even the industry and enterprises have high hopes.
Yang Zhaohua believes that Chinas textile industry is now in the process of transition from a large textile country to a textile country. To transform into a textile country in the textile country, it is necessary to improve the level of industrial level.More shares, this will become the focus of the fabric exhibition to promote the transformation and development of Chinas textile industry from a large country to a strong country.

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