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The development of home textilbrand developnt tohcthing industry is alignedo changthkg 2024-07-23 20:11:59 internet

In the past 2012, many home textile companies encountered bottlenecks and confusion. Where should it develop in 2013, I believe it is a question in many entrepreneurs.In China, compared to home textiles, the clothing industry has developed compared
The development of home textile brand development to the clothing industry is aligned to change thinking
In the past 2012, many home textile companies encountered bottlenecks and confusion. Where should it develop in 2013, I believe it is a question in many entrepreneurs.In China, compared with home textiles, the clothing industry has developed relatively mature. Its development model and ideas, home textile companies may wish to learn from.
1. Digging traditional culture needs to combine market demand
In the spring and summer of 2013, Paris Fashion Week surged a shareholding trend. As the only Chinese brand that continued to show in Paris Fashion Week, Xia Zichen used the lively use of Chinese culture.The brand design director Wang Chen Caixia still continues the Chinese style. The art of paper -cutting is cleverly applied to the clothing. One of them is a peacock pattern, which adds embroidery decoration to make the whole uniform, and is recognized by the fashion industry.
Whether it is clothing or home textiles, the profound Chinese culture has become a continuous creative inspiration for designers, but there are also many products that are difficult to hide "applauding".In the 2012 Zhangyu Cup Home Textile Design Contest Tongzhou Division bedding evaluation, a bed item with "Qingming Shanghe Tu" as the material attracted a lot of attention.However, there are also judges that the traditional cultural charm of this work is strong, but the combination of the modern market is not very good, and it will be difficult to promote in the market.Obviously, bedding is not like clothing, and it is necessary to combine market demand while grasping the cultural heritage.Southern bedtime in the spring and summer of 2013, the main promotion of the new product-Cai Yuedong is convenient for a fresh Chinese style to blow in summer. The fresh and elegant face looks like the gorgeous rainbow in the air.Wushuangs Chinese ink painting is undoubtedly a good attempt.
2. Independent research and development is the core competitiveness
Ningbo Taiping Bird Group, which is designed with more than 9,000 clothing and rapidly growing at a speed of more than 40%, has grown at a speed of 40%. The core competitiveness in the field of clothing is no longer quality, price, and market scale, but a creative design that is difficult to imitate."In the Taiping Bird Group, the designer goes abroad as frequently as a visit to Tianyi Plaza; and every quarter, foreign designers are required to explain the trend of international fashion and train design ideas."Millions of funds support the designer team abroad to inspect fashion trends, collect fashion information, carry out in -depth exchanges with European and American designers, and make creative design in conjunction with Chinese local culture.
In recent years, compared with the clothing industry, many home textile companies believe that the huge investment in research and development costs a lot. Instead, the cost of painting in professional home textile design studios is lower and the results have been rapid.Professor Chen of a university textile major gives reporters an example. The designer friends who worked in home textile companies have designed a good work, but the boss believes that there is no successful precedent in the market.The risk is too high to recover the cost, so it died.In Professor Chens view, the transformation of home textile entrepreneurs is very important, and it must have independent research and development capabilities to maintain the core competitiveness of the market.
3. One -stop matching combination is a trend
Nowadays, the bedding of sleeping supplies in daily life has also played the role of "soft decoration". The frequency of updating is getting faster and faster. For example, clothes become fashionable and fast consumption.The home textile brand franchisees that reporters have encountered generally report that the four-piece set of four-piece sets of four-piece sets of about 200-300 are the best.The fast fashion home textile brand represented by Duo Duo and Jue Home Furnishings is to meet the needs of youth, pursuit of personality, taste, sensitivity to fashion, and cost -effective people, and quickly occupy the market.
In the field of clothing, brands such as ZARA and H & M, the use of fast fashion models can be described as slightly taller, not only with the characteristics of fast, accurate, and ruthlessness, which continuously stimulates peoples consumer needs, but also provides full -class services to allow all category services to allow all category services to allow all category services to allow all category services to allow all category services to allow all category services to allow all category services to allow all category services to allow all category services to allow all category services to allow all category services to allow all category services to allow all category services to allow all category services to allow all category services to allow all category services to allow all category services to allow all category services to allow them to allow them to allow them to let the services of all categories, so that they can let the full categories of services, so that they can let the full categories of services, so that they can let the services of the whole category.Consumers complete a one -stop matching combination.There have been consumers reported that the products of home textile brands are too single, and the bedding is a kit model. Why not match the quilt and sheets according to their preferences? It can be seen that although the home textile requirements in fashion on the speed of speed,There is no clothing as fast, but if the home textile brand can design more items to create a one -stop shopping platform to meet the needs of consumers in many ways, there will be more room for development.

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