In recent years, a "heirphical home pot" has become an Internet celebrity product on social media. It frequently appears in the tea table of high -end tea clubs. It has become an eye -catching visual center at the design exhibition.Bring it on it to become a tea artifact on the high -speed rail; some people collect all the styles, just to appreciate; the variety show on the star artist is inseparable from it ...
In recent years, a "heirphical home pot" has become an Internet celebrity product on social media. It frequently appears in the tea table of high -end tea clubs. It has become an eye -catching visual center at the design exhibition.Bring it on it to become a tea artifact on the high -speed rail; some people collect all the styles, just to appreciate; the variety show on the star artist is inseparable from it ...
The most expensive sold for 9999 yuan, but it made many people regret not buying it early -this insulation pot, known as the "craftsmans new domestic goods, Hermes in the pot", what is the head of?
Habitat pot
1. It takes three years to make a pot that can be used for a lifetime
The heirs of the House Pot "debuted at the peak", and the fire broke out. The cumulative sales volume exceeded 100,000. Nine domestic and foreign heavyweight awards such as the German IF award and the contemporary good design gold award ... But the success of this product is not accidentalBehind it is the founder of Xuegu brand Kong Hongqiang, which has been tempting in 3 years to pursue extreme outstanding feelings and ingenuity.
In 2015, Kong Hongqiang, the founder of Xuegu brand, created a stack of tea to drink tea in Shenzhen Shekou.Through more than 20 years of collection and accumulation, a "Chinese Civil Ancient Tea Museum Museum" has been established in the space, with more than 10,000 pieces of Chinese civilian tea.Xuegu brand was also born here.
Based on the half -life experience and more than ten years of career, Kong Hongqiang has discovered that a necessary object in the traditional Chinese lifestyle of the Chinese is the insulation pot, which even represents the high -quality lifestyle of a generation of Chinese people.
保温壶出现在中国人日常生活的方方面面:泡茶、解渴、冲药、泡奶,以及洗脸、泡脚……但在当下,中国人要喝一泡口感好的茶,用的都是日本、The insulation cup of foreign brands such as Germany.
Kong Hongqiang often reflects: Why cant our Chinese companies and brands be tailored to a pure domestic high -quality heating bottle for contemporary Chinese people?
The heirs have experienced countless iterations during the design process
As a result, Kong Hongqiang led the team, which lasted for three years, invested huge research and development costs, and continued to upgrade products.Repeatedly polished in product design and craftsmanship, and iterates a full set of product molds three times. This "can use a lifetime pot" can be released, and the market boom is led by the beauty of modern craftsmanship and traditional creation.
2. 80 parts of parts to tell the design language of the ultimate creation
The common insulation pots on the market are composed of more than a dozen parts, but there are more than 80 parts of the heir home pots. They all use quality standards. The contemporary technology materials and intellectual manufacturing processes are created.A good and durable insulation pot.
① Use new materials in cross -border — all metal structures safe and healthy
The traditional insulation bottle uses a glass inner linerous bine, with limited insulation effects and fragile; Tongmu pot plug is simple, easy to fall off, and it is easy to breed bacteria.In the selection of materials, in order to achieve higher sanitary standards and long product life, the design team breaks through the bottleneck of the industry and boldly adopts the all -metal structure.
Integrated metal design
According to different styles, the inner lime is divided into two configurations: pure titanium metal and 316 medical -grade stainless steel.316 medical -grade stainless steel, which is material for medicine, is safe and durable; pure titanium, stable and corrosion -resistant material, and has excellent biocompatibility. It is not only an ideal medical material that can be placed in the human body, but also the most healthy meal material.
② domestic goods technology -subverting the domestic insulation pot industry
The heirs of the House of House adopt a new structure and integrated seamless design. From the design and production and production of components to the connection combination, many crafts involved are the industrys first.
For example, the pot mouth made of all -metal materials is faster than the plastic pot mouth of ordinary thermal insulation pot, which puts forward extremely harsh requirements for the insulation technology of the whole pot.In order to achieve a better thermal insulation effect, the design team refers to the leading materials and processes used by international high -end products. First of all, the insulation design of the pot mouth is used.Within 0.15mm.This production process is extremely difficult. It is necessary to use tools to continuously crush the inner wall. Each compression is 0.1 mm, which is a challenge to the industrys production level.
German product control name watch technology
The manufacturing cost of the pot of the legendary pot temperature is more than the cost of most thermal pots on the market.The design team combines the German mechanical temperaturemeter with the famous watch technology, which not only allows the temperature in the pot to display the temperature in real time, meet the brewing needs of different beverages, but also greatly increase the aesthetic value of the product.
Because the watch technology and mechanical thermometer process belong to the two industries in manufacturing, the standards are inconsistent in all aspects. In order to be able to adapt, the R & D team cooperates closely with the two factories. After experiencing a large number, Without the need to replace the batterys removable mechanical thermometer, finally formed.
Do not rely on foreign import technology, do not blindly worship Western skills, and pass the home pots through innovation again and again, and the unremitting pursuit of perfect pursuit, becoming a domestic product from raw materials to the design of Chinese intelligence, which represents and leads the Chinese high -end cup of China CupThe level of pot manufacturing.
③ Starting from the user experience -the humanistic design is silent
The designs of the heir predecessors pot do not originate from styling skills, but began in users, and finally users."The insulation pot is a product with temperature in our memory. We do it again, not just the re -system of old utensils. We must put the current users at the heart and start from the current consumers needs and experience." Design design.The teachers philosophy sees conscience in the product, and the subtle place shows lean.
Once the consumer uses the heir home, it will inevitably feel that it is different from other thermal insulation pots on the market: the focus of the big ear type is referenced to ergonomic engineering.The lid is easier and more fashionable; the pot mouth is carefully designed, and the water is broken like oil; 80 parts inside can be disassembled to facilitate users to clean ...
Applicable to different drinks to create a picture of diversified oriental life
The pot switch also uses a clockwise rotation to unscrew the design of water and clockwise. Simplified keys, which is more suitable for users to blindly exercise, take care of the needs of drinking water at night, and also very friendly for minority groups such as visually impaired people.All this makes the product seem to have breathing and aura, with respect for traditional lifestyles and the sense of life rituals of Orientals, quietly returns to our daily life.
Third, non -heritage new life leads the new trend of Oriental aesthetics
The overall design of the heir predecessor pot is simple and exterior -the precise internal structure brings the ultimate experience to users, which is very mechanical aesthetics; in appearance, it retains the classic image of the hot water bottle over the past century.Peoples memory and perception of Oriental Aesthetics.
Zhuangzi said "simple, and the world can fight for beauty."The appearance of the heir home is outlined by the clean and concise lines, and if you look closely, you can feel the elements of the cheongsam and gown from the circulating lines, like a restrained and implicit beauty, or a gentle and handsome gentleman, which causes unlimited unlimited one.Too reverie.
Undergraduate pot conventional model
The heirloom pot color series, the color of the pot body is mainly Chinese traditional color: the "white truth" of the elegant innocence, the warmth as jade; the bright and bright visual center "Red Moon";"; Rich and dignified, and jumping out of the" goose yellow "; the rain over the sky is clear, the faint and timeless" green rain "... either thick or light, deep or shallow, all of us are us, all of which are usEars, lingering color memory.
The heirs are not only the carrier of Oriental aesthetics, but also the heirs and communicators of traditional culture.It is colliding with more diverse cultural elements in an open and inclusive gesture.
The heach of the House Pot · Zhuya adopts pure titanium inner tendon, which is attached to the Sichuan (Qióng Lái) bamboo editing process from the Ming and Qing Dynasties, which perfectly integrates modern scientific and technological materials and traditional non -heritage technology.Let the non -heritage culture rejuvenated in this product.
Heachi House Pot · Zhuma
Sichuan "bamboo silk buckle porcelain" bamboo editing skills are national non -heritage representative projects. Because of their "selection, special silk, close to the tire, and tight head", they are unique in folk skills.EssenceAt present, the inheritor who can master a full set of bamboo editing process has been reduced from more than 400 to 30, and it has now become a national -level protection and inheritance skills.The heirs of the House of House, the bamboo edge, the bamboo editor can only be made by hand. The bamboo silk used in it requires that the non -genetic person has experienced more than a month of preparation and manually woven it by hand for nearly half a month.
Heachi House Pot -Town House Tiger
The heirs of the House House · Town House God Tiger is a commemorative model launched by the Year of the Tiger. It adopts the wooden version of the wood version of Wuqiang County, Hebei Province. It originated from the image of the tiger in the Qing Dynasty.
Rabbit Year Memorial
The heirloom pot perfectly combines the traditional culture with the current trend, and it is constantly new.In addition to the year of the Tiger, the Rabbit Year Memorial model that cooperates with contemporary illustrators has also been launched; the wedding commemorative model "Dragon and Phoenix Chengxiang" with the Royal Wedding pattern of the Qing Palace and the Royal wedding pattern of the Qing Dynasty.All of this brings people familiar and fresh feelings.
The heirs of the House of House broke through the original use value of the utensils, and gradually became a carrier of oriental culture, passing the beauty and delicateness of Oriental aesthetics to everyone who loves life.
Fourth, enrich product ecological construction of oriental lifestyle happiness
Adhering to the brand mission of "making the Oriental Lifeline happier", Xueguzheng is centered on the soul product of the heirloom pot, creating a product ecology, and a surprise to peoples oriental lifestyle.
At present, there are two specifications of the heir home pot to adapt to the different use scenarios of consumers: the conventional 1.6L capacity is equivalent to the volume of three bottles of cola, which is suitable for family use; the MINI model is 596ml, which is convenient for individuals to carry.
Considering the portability of the heir home, and the diversification of the scene, the design team cooperated with creative craftsmen and designers in various places to create a series of products of the "House House Pot".For different styles of descendants of different styles, dozens of pots with different materials and different designs are designed and produced, which not only makes the heir predecessors more convenient to carry with them, but also becomes a fashion item.
KOL model, ROME model, Holvins pure handmade cowhide jacket
It is understood that the routine of the heirot pot currently has pots such as carrying models, handbag bags; the Haojiao MINI with KOL models, ROME full handmade leather pots, free model cloth bags, etc.The lively personality has given consumers a personalized and diverse choice.Another pot coat made of tie -dyeing technology is being proofing, which has made many heirs fans stand up.
Handbag
In addition, in order to continuously enrich the emotional value that products can be given, Xuegu continued to explore cross -border cooperation with more brands, and with the high -end tea brand of tea brand, tea culture IP "tea evolution theory", and Chenpi benchmark brandSeveral brands of co -branded products cooperated in Xinhui Golden Chenpi will be listed in the second half of this year. While upgrading the user experience, it will convey the value of domestic brand brand.
Shanghai Heirlance
Xuegu and the old domestic products brand Shanghai Watch, launched the brand joint model "Shanghai · House of House" gift box, a heirloom pot, a "tribute to the creator" watch, all the representatives of the quality domestic goods in the last century, is the representative of the last century.The symbol of happy life at the time.The gift box will be available before the Mid -Autumn Festival and National Day, and presents a gift box that spans half a century and writes several generations of life stories.
Since the listing, the heir preacher pot has "broken the circle" from the high -end tea room with its outstanding face value and performance, and the creative combination of various IPs, and has entered the daily life of the public and attracts countless fans:
"Whether it is coffee, milk or tea, all kinds of needs can be met."
"Seeing people on the high -speed rail all the way, I also want to buy one."
"Give it to a girlfriend who is about to go abroad, let the warmth accompany me."
Heachi House Pot · Car Scenery
Some dealers lamented: "I used to think that this high -end insulation pot was difficult to sell. Who knew that it was a customers word of mouth and drove other customers to buy. Good products would take the initiative to find their spokespersons."
From three years of research and development to sales exceeding 100,000; from the first heirloom pot to be born, to now many styles, Linglang is full of dazzling ... no matter how far goes, you have not forgotten your original intention, always alwaysAdhere to the "Oriental Aesthetics as the foundation, with contemporary Chinese design language, strengthen Chinese brand self -confidence and product self -confidence, work together to work with more domestic products to the world stage, and spread excellent Chinese traditional culture to the world."

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