The new launch of the code group brand is a feedback from the companys new needs and new development of the new needs of the mattress industry over the years.The positive signal passed on this new product this time has injects warmth into the entire home industry and market.At the moment China has become the worlds second largest economy, more and more Chinese brands have accelerated the rise and become a business card representing China to overseas. The way of success behind it has also attracted widespread attention.
China is a big country of sleep disorders.
Related data shows that more than 300 million people in China have sleep disorders, and the incidence of insomnia in Chinese adults is as high as 38.2%.In addition, according to the "New Survey Data and New Achievement of Sleeing Cognition and Sleep Cognition", 30.9%of people take more than 30 minutes to sleep, and 0.9%of people need drugs to sleep to fall asleep. Sleep disorders have troubled a large number of people.
From a market perspective, how to bring good sleep to consumers has become an important direction for mattress product development and technological innovation.As a mattress brand that always put product innovation in the first place, from July 8th to 11th, the code group brand (Mazzu) with the "open structure" code group mattress appeared at the 25th China (Guangzhou) International Architectural Decoration ExpoProvide Chinese peoples sleep topics with more comfortable, healthier and more innovative mattress options.
A month ago, Europe and Germany, which was far away from the ocean, has just launched the world.
The new launch of the code group brand is a feedback from the companys new needs and new development of the new needs of the mattress industry over the years.The positive signal passed on this new product this time has injects warmth into the entire home industry and market.At the moment China has become the worlds second largest economy, more and more Chinese brands have accelerated the rise and become a business card representing China to overseas. The way of success behind it has also attracted widespread attention.
The sleep economy is hot, why do the code group brand "out of the circle"?
Continuous and universal sleep problems have continued to grow on the scale of sleep economy.According to the research report of Galaxy Securities, the market size of the sleep industry in my country has reached more than 400 billion yuan, and it is expected to exceed trillion yuan in 2030.
Among them, the demand for mattress has continued to expand.Related data show that the total demand for Chinese mattresses in the year will be 512.94 million, which will reach 153.55 million by 2022, a nearly tripled two years.
While the market size expands, the sleep industry has also undergone subtle changes.In recent years, more and more Chinese companies have grown and grow, seizing a large number of market share, and among the forefront of the industry.But at the same time, it is also necessary to be soberly seen that because many companies have made limited breakthroughs in scientific and technological innovation in the bottom, most of the time, Chinese brands are more busy with hype, telling brand stories, and chasing "intelligence"."In fact, there is no great advantage in product design innovation.Nowadays, the new revolutionary products launched by the code group mattress seem to be a clear stream, and there are a lot of sweeping the mattress industry.
So the question is, why is the code group?
The first mattress of the code group is to create a subversive product, return to the source of sleep needs, and solve the problem of unsustainable sustainability of traditional mattress comfort.
For example, sponge mattresses are one of the traditional mattresses in the market.There are many mattresses in this material: poor breathability, strong water absorption, and easy to absorb and precipitate the water and exhaust gas produced by the human bodys sleep, causing bacteria and mites to breed.Moreover, after a period of use, the sponge mattress is prone to the collapse of the human bodys sleep due to poor support.
The code group launched a global original "open structure" mattress.This product consists of the code group original invented by the code group as its core, providing users with "sustainable comfort" for users.According to Liu Bin, general manager of the code group, the code group fully realizes the non -pulling support between the springs between the independent spring body.The item technology, the code group mattress cushion layer can achieve extremely thin (the thinnest can reach 3-5 cm), fully release the elasticity and support of the omnidirectional independent spring body, and provide users with a continuous comfort.After experimental verification, the omnidirectional independent spring body passed the extreme test of more than one million times, which can provide users with lasting comfort.
In fact, the human body is a complex system engineering.In order to really solve the pain points of users, it is inseparable from the professional and technological innovation of the bottom.The code group always uses product innovation as the first priority, and the instinct to return to the mattress -provides comfortable sleep, and uses the artisan spirit to carve products to improve peoples happiness.
In addition to "sustainable comfort", Liu Bin believes that "health and environmental protection are also the focus of the code group mattress."
First of all, the use of an open structure in the code group mattress allows consumers to confirm the hygiene of the mattress at any time and facilitate cleaning or replacement of parts.The entire mattress supports cleaning and drying.Obviously, as a mattress that is easy to take care of, the code group mattress is beneficial to the health of the user.
In addition, in terms of material, the indoor mattress of the code group does not use glue, sponge, and unsustainable animal hair such as raw materials that are harmful to the human body or are unreasonable to the environment.Starting from the raw material side, the code group brand has carefully controlled it to remove the harmful part of the environment. The raw materials can be recycled and reused to achieve the environmental protection of the full link.
Another secret weapon in the code group is "to be able to grow with users."Liu Bin said that through the splicing combination of different modules, the code group mattress can expand themselves to meet users of different ages and different use scenarios.
In other words, consumers do not need to discard old mattresses and purchase new mattresses due to changes in age or needs.Because the code group mattress is easy to clean in depth, consumers do not have to change the mattress because they are worried about the dirty problems of the mattress.The high quality of the code group mattress also supports it for a long time, which reduces the burden on discarding the mattress to the environment.
In addition, the code group mattress also has a screaming performance in terms of personalized soft and hard regulation and convenience: a unique physical connection structure, which truly realizes the soft and hard adjustment of the spring body of the code group, which completely meets the users personalityThe demand for soft and hard adjustment; at the same time, the modular design, the code can be organized, and it is equipped with a high -quality hand -to -hand cart, which is convenient for users to move in any life scenario.
Starting from a subversive and innovative design, from the continuous attention of sleep and health in various dimensions, the code group brand is always centered on consumers.In Liu Bins view, the value of the code group mattress is to truly meet the sleep needs of different consumers, and at the same time to be friendly to the environment and reduce the burden on the earth.
The home industry accelerates recovery, and the code group enters the "new cycle"
In the past one and a half years, the home furnishing industry market has been further recovered.
According to data from the National Bureau of Statistics, in 2022, the total retail sales of consumer goods in my country were nearly 44 trillion yuan, of which furniture retail sales were 166.7 billion yuan, an increase of 14.5%year -on -year.In 2022, the furniture manufacturing industry completed its operating income of 762.41 billion yuan in 2022; the total profit was 47.12 billion yuan, an increase of 7.9%year -on -year.
Overseas exports have also continued to recover. According to data from the National Bureau of Statistics, the shipment value of the furniture manufacturing industry from January to February 2023 reached 20140 million yuan; according to data from the General Administration of Customs, in 2022, the export amount of furniture and its parts in my country reached 463.93 billion yuan.
The code group brand is also entering its own development "new cycle".
From the perspective of the environment, there will be two performance in the domestic mattress market. One is that it is still expected to recover and maintain steady growth quickly. At present, China is one of the worlds well -known mattress production countries. In recent years, domestic mattress scale has grown rapidly.The compound growth rate exceeded 10%, of which the total output value of the domestic mattress in 2019 reached 9.882 billion US dollars, an increase of 45%in the past five years.
In Liu Bins view, the potential space of the Chinese mattress market is broad, which is a low -concentration high -quality growth track.
The "2019 National Mattress Manufacturer Ranking 2019" released by FuRNITURE TODAY confirms the above views: the top 5 major brands in the United States (CR5) Sili, Xi Mengshi, Shuda, Typier, Sleepnumbers total market share, and my country The CR5 of the mattress company in 2019 was 15.99%, which is far lower than the industry concentration in the United States.
It can be said that this track racing is a comprehensive competition for multi -dimensional competition such as product functions, design, brand, and sales capabilities.
Outstanding enterprises born in huge tracks.In the past 10 years, Xiamen New Technology Integration Co., Ltd., the parent company of the code group brand, has produced a sleeping mattress that is more in line with market demand through the insight and continuous scientific research innovation of user needs, in order to help innovation in industry reformHelp people sleep better and healthier, and at the same time, they are constantly getting bigger and stronger.
For companies that truly have user insights and have strong innovation, it is not the end point to achieve a lead in the domestic bedding market, but just the starting point towards a higher peak.
In June this year, the code group brand not only held a global conference in Cologne, Germany, but also participated in the 2023 German Cologne International Furniture Fair (IMM Cologne) and 2023 Germany Cologne Sports/Camping Products and Garden Furniture/Tool Expo (Spoga+GAFA) and the outdoor sports supplies exhibition in the US Salt Lake City in 2023 marks that the brand has appeared on the international stage with its excellent product strength.
In the future growth point of the mattress industry in product technology innovation, the code group has taken the lead in layout and seized the opportunity.Next, getting a larger market share will be the process of water.

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