Passenger Flow Statistics are to install the number of passenger flow statistics devices in your business area to accurately count the number of real -time passenger flow entry and exit each entrance in order to manage your company according to data science.
Development of passenger flow statistics
How can we facilitate and effectively count the passenger flow information of department stores/supermarkets?
There are many traditional ways of passenger flow statistics: artificial passenger flow statistics, infrared induction passenger flow statistics, three -roller gate passenger flow statistics, gravity induction passenger flow statistics, etc.
Manual statistics
There are great disadvantages of this method to count the passenger flow.
shortcoming:
First of all, the attention of statistics cannot be kept high for a long time, and it is easy to miss the number of customers when they are tired.
Second, it is in terms of time. It is impossible for statisticians to work for a long time and uninterrupted work. For the general business hours of more than 12 hours of shopping malls, it is difficult to achieve comprehensive statistics.
Third, the cost is that the cost of human salary generated by the passenger flow in the method of manual statistics is undoubtedly much higher than the cost of using equipment statistics, and the equipment is a one -time investment, and the labor cost is a continuous investment.Therefore, the statistical method of artificial passenger flow can only be used as a statistics of the number of times at a certain period of time, and lacks comprehensiveness and effectiveness.
Infrared sensor statistical method
The statistical equipment of infrared sensing passenger flow can be divided into equipment such as infrared shooting methods, infrared reflection methods, etc., the main implementation method is to cut or block the infrared rays from the human body passing by the infrared sensing area to generate resistance changes, or detect the human body by detecting the human bodyTo determine the number of human body about 10um specific infrared rays.The cost of this method is relatively moderate. When people enter and exit the door freely, the system automatically obtains passenger flow data. The equipment is small and beautifully installed.
shortcoming:
First, because infrared light is very vulnerable to external factors, the statistical data has a large error; for a relatively wide door, it is easy to cause leakage when many people pass at the same time;
Secondly, due to its own technical reasons, the infrared method cannot judge whether the customer enters or goes out, and can only be counted. Therefore, the single -sex collection of data collection affects passenger flow analysis.
Three -roller mount method
The three -roller gate method is mainly used for mechanical methods. Customers need to go through the rolling gate to enter related places and roll the gate once, which records a person in and out.
Disadvantages: The three -roller gate method is more accurate for data statistics, but because the three -roller gate machine needs to be installed at the entrance and exit, it lacks beauty for the mall, and is not convenient to enter and exit quickly. Therefore, it is not suitable for applications such as shopping mallsEssence
Gravity sensing method
Gravity sensing is mainly to install a gravity induction device on the floor. Calculate the number of passenger flow when the human body is trampled over.However, due to the relatively high requirements, high costs, and its stability problems, it is rarely used by commercial users.
Based on the above -mentioned several traditional passenger flow statistics, it is difficult to meet the needs of commercial users.With the continuous update of technology, the passenger flow analysis system with video analysis technology has begun to emerge. Its superior performance, simple implementation method, low cost and other characteristics are gradually adopted by shopping mall enterprises and other places.
Passenger flow statistics application analysis
Today, with the increasingly fierce commercial competition, effective business management has become an important factor in the success or failure of commercial marketing.The business model is gradually transformed from traditional businessmen to a very active merchant, and put forward higher requirements for business managers: it must be rapidly reacted to the weak changes in the market in the shortest time, and the market forecasting and maximum limit are withSave business transportation costs, improve the scientific nature of the daily business decisions of shopping malls, the comfort of the shopping environment, and the rationality of human resources deployment.The biggest leader of the market is the product buyer -customers, how to scientifically and effectively analyze the time and space of the passenger flow, and make fast and timely business decisions to become the success of the business and retail marketing model. Whether it is successful or not or notkey.
By statistics on passenger flow at different time periods, managers can increase staff at the peak of passenger flow, improve service quality, and increase sales; reduce staff during free and avoid waste of personnel.
Through the daily stream of passenger flow, the laws of passenger flow changes of one day, one week, January, and one year can be obtained, so that managers can accurately plan future activities and determine time, manpower and inventory order.
Through the comparison of passenger flow, the promotion activities held by effective evaluation are effectively evaluated to effectively evaluate marketing and promotional investment returns.
By statistics on passenger flow on different floors and different regions, managers can count the attractive rates and busyness of various regions, so as to reasonably distribute the shops and increase sales.
According to the statistics of passenger flow, sales, and transaction volume, the average purchase volume and pocket rate of passenger flow population can be calculated, and the basis for evaluating the quality of the shopping mall service and the level of staff.
Through the comparison of historical sales and passenger flow, it can effectively analyze the effects of commodity types and various management strategies on traffic and sales, and then better manage decisions and increase sales.
By statistics on passenger flow, the level of rental prices at the counter and shop can be objectively determined.
Through the statistics of daily passenger flow changes, you can arrange the working hours of shopping malls well to increase sales.
Show the current passenger flow status and change trends, take measures to prevent emergencies with large traffic, and observe the current number of stays in the mall in real time, so as to reasonably adjust the power, maintenance personnel, and security personnel to control the operation of mall operationscost.
Passenger flow statistics tool
At present, the vast majority of video passenger flow statistics in China are monocular passenger flow statistics. The reason why it is called monocular flow statistics here is that the device has only one camera.The biggest advantage of monocular passenger flow statistics is that the algorithm is simple and the cost is low (the demand for hardware is not so high).At the same time, the actual accuracy is relatively low, generally about 80%, and as low as 60%or lower in the case of light changes.This kind of device similar to the "one -eyed dragon", because the algorithm is simple, the images that can be processed are even larger, and the range can be covered wider.
Statistics of the two -eyed passenger flow, using two same cameras, similar eyes of people, images obtained by the two cameras, and a series of calculations to obtain 3D images.Among the passenger flow, the biggest advantage is to obtain the third -dimensional information in the actual field, which is the height information of the person. Because of some, only the height of the test height is between 1 and 2 meters., Similar peoples eyes, the images obtained by the two cameras, after a series of calculations, obtained 3D images.The persons head is at the highest position, because it is easy to get peoples location information, and it can exclude the interference of light, sunlight and other interference.

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