On July 6, the "New Chapter, New Family" 2024 Ah Dans whole family customized brand strategic upgrade and new product launch conference was held in Guangzhou.Yatan Home Furnishings pays attention to the brands understanding of the brand. It is expected that through the brands mission, vision, values, ideas, etc., it provides young people with more beautiful new choices.The new generation of consumers pursue the whole category of home products, which is highly consistent with the new positioning of "Gaoyan excellent price" in Yatan Home.This strategic upgrade and new product release are not only the butterfly changes and upgrades of the strategic logic of the Asdant Group, but also a keen capture of changes in market demand.
On July 6, the "New Chapter, New Family" 2024 Ah Dans whole family customized brand strategic upgrade and new product launch conference was held in Guangzhou.Based on the in -depth insights of the development of market trends, the new upgrade of the strategy of the brand customized brand strategy of Yatan, through systematic and comprehensive VI upgrades, restructuring terminal store display forms, consumer display experience, product system upgrade, channel and business model upgrade, create "The brand of Gao Yan Youpin "leads the new journey of the entire customization of the industry.
Zhang Datan, the founder of Yadan Home Furnishing
New chapter: comprehensively upgrade and welcome
This time, the Asian brand strategy upgrades, officially launched the new brand strategy of "Asdant Gao Yans Family Customization", breaking the barriers of the circle with a new look, and the distance between the brand and consumers faster, and start a new chapter of brand development."
Super symbols are super creativity. They are rooted in cultural symbols. They use more fashionable brand main colors to create a brand recognition system that best represents Ah Dan.The establishment of a brand symbol and the innovation of a brand slogan means that Asdant once again thinks about the relationship between the content of the product and the users ecology from the overall situation.Yatan Home Furnishings pays attention to the brands understanding of the brand. It is expected that through the brands mission, vision, values, ideas, etc., it provides young people with more beautiful new choices.
Xin Gaoyan: It is iterative with demand, a new posture
In the background of the current quality and experience, stores are windows connecting brands and consumers. Peoples pursuit of quality of life not only stays at the level of products and services, but also pursues a high quality, high quality, high quality, high quality, high quality, high quality, high quality, high quality, high quality, high quality, high quality, high quality, high quality, high quality, high quality, high quality, high quality, high quality, high quality, high quality, and high quality.Characteristic lifestyle.
Yatan Home Furnishing provides multi -category integrated "full case customization" solutions through material innovation and scene experience; creating a fashionable and healthy home space under different attitudes of life, bringing more comfortable and pleasant consumers to consumersThe whole experience.The display of the new storemark culture and silent shopping guide system helps quickly understand product characteristics and service advantages, better enhance the atmosphere of the store, allows consumers to quickly improve the brands awareness when buyingEssence
Yatan Home has made the entire custom -made work as its core strategic business, and has shown all in determination from brand upgrade, terminal image, and product system.The [Seven Star Comes in the Month of the Monthly] business model customized by Yadans whole family allows the brands high -quality experience to easily reach more consumers.
New Family: Multi -dimensional improvement has come in the future
According to data from the "Home Research Industry Report", the current consumer groups tend to "have both high quality, high value, practicality, and extreme cost performance.The expectations of integrated solutions are also increasing.
The new generation of consumers pursue the whole category of home products, which is highly consistent with the new positioning of "Gaoyan excellent price" in Yatan Home.From design to layout, from customized home to the output of soft furnishings, the entire solution of Asdant integrated home, accurately penetrating the pain points of the new generation of consumer demand, and leading the concept of healthy life.
This strategic upgrade and new product release are not only the butterfly changes and upgrades of the strategic logic of the Asdant Group, but also a keen capture of changes in market demand.Standing at a new starting point, Yadan Home always focuses on products, focusing channels, focusing on users, from products to scenes, from scenes to brands, from "functional value" to "emotional value".Yatan Home Furnishing resonates with consumers, optimizes the internal circulation of the industrial chain, broaden the boundaries of a better life, forms a strong synergy and industrial potential energy of a strategic sector, and continues to touch the angle.Comfortable, safe custom home products and unremitting efforts.

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