What is a website?Website refers to the collection of tools such as HTML (standard universal labeling language) based on certain rules on the Internet.Simply put, the website is a kind of communication. People can publish information they want to make public through the website, or use the website to provide related network services.People can access the website through the web browser, get the information they need or enjoy the network service.
In order to ensure that things or work are scientifically carried out in an orderly manner, a scheme is usually necessary to prepare in advance. The plan is to clarify the time, place, purpose, expected effects, budgets and methods of the action.What formats should be paid to the writing plan? Here is the corporate website construction plan collected and organized by the editor of the Youshang Construction Station. Welcome to read it. I hope everyone can like it.
1. Market analysis before construction website
1.1. What are the markets of related industries, what are the characteristics of the market, and whether it can carry out the companys business on the Internet.
1.2. The analysis of the main competitors of the market, competitors Internet conditions, and its website planning and functional role.
1.3, the companys own condition analysis, the companys profile, and the market advantage, which can use the website to enhance the competitiveness of the website, and the ability to build websites (expenses, technology, manpower, etc.).
2. The purpose and functional positioning of the website
2.1. Why does the company build a website to establish an enterprise image, publicize products, conduct e -commerce, or establish an industry website. Is the basic needs of the enterprise or an extension of market development.
2.2. Integrate corporate resources and determine website functions.According to the companys needs and plans, the function types of the website are determined: corporate website, application website, commercial website (industry website), e -commerce website; corporate websites are divided into corporate image type, product promotion, online marketingType, customer service type, e -commerce type, etc.
2.3. According to the function of the website, determine the purpose of the website should be achieved.
2.4. The construction of an internal network (INTRANET) and the scalability of the website.
3. Website technology solution (discuss with professional companies)
Determine the website technology solution according to the function of the website.
3.1. Use a self -built server or rent a virtual host.
3.2, select the operating system, use Window or Unix, Linux.Analyze input cost, function, development, stability and security.
3.3. Using template self -service construction stations, construction sets of meals, or personalized development.
3.4. Website security measures, anti -black and anti -virus schemes (if virtual hosts are used, this item will be worked on behalf of professional companies).
3.5. What kind of dynamic program and corresponding database.Such as program ASP, JSP, PHP; database SQL, Access, Oracle, etc.
4. Website content and implementation method
4.1. Determine the structural navigation of the website according to the purpose of the corporate website
General enterprise websites should include: company profile, corporate dynamics, product introduction, customer service, contact information, online message and other basic content.More content, such as: common problems, marketing networks, recruiting virtues, online forums, English versions, and so on.
4.2. Determine website integration functions according to the purpose and content of the website.
Such as Flash guidance page, member system, online shopping system, online payment, questionnaire survey system, online payment, information search and query system, traffic statistics system, etc.
4.3. Determine the sub -columns of each channel in the structure navigation of the website
For example, the companys profile can include: the presidents speech, development history, corporate culture, core advantages, production bases, science and technology research and development, partners, major customers, customer evaluation, etc. Customer service can include: service hotline, service purpose, service project, etc.
4. Determine the implementation of the website content
If the product center uses a dynamic program database or a static page; whether the marketing network is displayed in a list or map display.
5. Web design
5.1. Web design art design requirements. Web art design generally should be consistent with the overall image of the enterprise, and it must comply with the CI specifications of the enterprise.Pay attention to the color of the webpage, the application and layout of the picture, and maintain the overall consistency of the webpage.
5.2. In the adoption of new technologies, consider the distribution area, age, network speed, reading habits, etc. of the main target access groups.
5.3. Formulate webpage revision plans, such as half a year to one year.
6. Fees budget
6.1 Preliminary budget for corporate construction costs: Generally, it is generally determined according to the scale of the enterprise, the purpose of the construction of the station, and the approval of the superior.
6.2. Professional site -building companies provide detailed functional descriptions and quotations, and enterprises conduct price -effective research.
6.3, the price of the website ranges from thousands of yuan to ten thousand yuan.If the template self -service site is excluded (usually the companys websites must be exclusively, if the one thousand articles have a great impact on the corporate image) and the factor of making huge profits, the cost of website construction is generally proportional to functional requirements.
7. Website maintenance
7.1, the maintenance of the server and related software and hardware, evaluate the problems that may occur, and formulate a response time.
7.2. Database maintenance, effective use of data is an important part of website maintenance, so the maintenance of databases must be valued.
7.3, update, adjustment, etc. of content.
7.4. Formulate the maintenance of relevant website maintenance and institutionalize and standardize website maintenance.
7.5. Explanation: The maintenance of dynamic information is usually arranged by enterprises to perform online update management; static information (that is, the support of dynamic program database support) can be maintained by professional companies.
8. Website testing
Before the website is released, a detailed and thorough test should be performed to ensure normal browsing and use.Main test content:
8.1, text, pictures are wrong.
8.2, program and database test.
8.3 Whether there is an error in the link.
9. Website release and promotion
The above is the main content of the website planning. According to different needs and the purpose of building the site, the content will also increase or decrease.At the beginning of the construction website, detailed planning must be carried out to achieve the purpose of the expected site construction.

Related tags： news