Under the inheritance, pioneering and innovation of beauty people, the rise of the national tide as the background and "Chinese ingredients" as the driving force. Chinese beauty products and beauty brands are rejuvenated on the world stage and gorgeous.What is the unique existence of Chinese ingredients in the forest of Chinese and foreign brands? Facing the aesthetic question, the question of science and technology, and the development of development, on April 29, 2024, the "great season of Chinese ingredients" was officially launched in the huge engine., Reinstall.As the first IP activity launched by a huge number of engines launched in 2022, after three seasons, the relevant content of the "great Chinese ingredients" stations played more than 12 billion times.
Love beauty, and human nature.
From the simplicity and exquisiteness of "when the window is cloudy, the flowers are yellow for the mirror", to the rich and gorgeous of "lipid noodle medicine with Enze, Cuijuan Yinpu down the nine small", Chinese beauty, long and long -lasting, long -lasting and new, it is the beauty of China, which is the beauty of China.An important part of.After the ups and downs of the last century, I saw the struggle.Under the inheritance, pioneering and innovation of beauty people, the rise of the national tide as the background and "Chinese ingredients" as the driving force. Chinese beauty products and beauty brands are rejuvenated on the world stage and gorgeous.
How beautiful is Chinese beauty today? What is the unique existence of Chinese ingredients in the forest of Chinese and foreign brands? Behind the product, what kind of difficulties have Chinese makeup brands experience? ... Facing the aesthetic question, technology of science and technologyAsked and development, on April 29, 2024, the "Special Season of Chinese ingredients" was officially launched in huge engines and reinstalled.
As the first IP activity launched by a huge number of engines launched in 2022, after three seasons, the relevant content of the "great Chinese ingredients" stations played more than 12 billion times.This seasons event, the theme of the huge engine with the theme of "amazing Chinese ingredients allows Chinese brands Hua Huanxin" to join hands with Han Shu, Nature Hall, Gu Yu, Venona, Perlaya, and Ou Shiman, and invited senior media to senior mediaThe people such as Li Xiaomeng and Director of the Academic Committee of the Palace Museum, Shan Yixiang, brought about interpretation.
This "great season of Chinese ingredients", from the "" ingredient trust "," ingredients "," ingredients "," ingredient experience ", four dimensions of the ingredients and technical strength to carry out the industry to help the industry: back to the development of domestic products, see the Chinese ingredients, see the Chinese ingredientsAdvantages and enhance the business support of merchants. At the same time, consumers can enter, pay attention and fall in love with Chinese ingredients with good content and good products.According to statistics, the total exposure of the entire network has exceeded 3 billion; the brand participating in the event, the industrys highest ranking has increased by 26, and the brand GMV activity period has increased by 91%month -on -month.The living water of Chinese ingredients converge into a good business and industry influence, from here, rushing to the distance.
Top flow big coffee cross -border cooperation played strong sound
With "Chinese ingredients" as the keyword, when entering the world of beauty, where is their "great" reflection?
First of all, the technology of Chinese ingredients is amazing.In the "great season of Chinese ingredients", we follow the observer Li Xiaomeng and a lot of beauty and ingredients, and talk to brand experts to visit the birthplace of the brands ingredients.The details of "Chinese ingredients": Among them, there are both beauty makeup peoples continuous truth on cutting -edge technology. They think about transcendence and learn without imitation; they also have their persistence of traditional formulas.The total exposure of the six brands of traceability and settlement has exceeded 30 million, and the total interactive volume exceeds 1.65 million times.
In addition, the brands catch -up and exploration and the unique Chinese aesthetics are even more amazing.From the sewing of the last century, to the counterattack in decades.Looking back at the bitterness of bitterness and pride, the spirit of opening up, is an indispensable "Chinese ingredient" for beauty brands.In addition, after thousands of years of beauty, it has also led Chinese beauty to retain its unique Chinese temperament, aesthetics, and culture, and is also an important component of "Chinese ingredients".The "great season of Chinese ingredients" created an authoritative media matrix, entered the history of industry development and Chinese aesthetics, and provided the endorsement of "component trust" for domestic beauty brands.
For Chinese aesthetic drums and calls.Where is the beauty of Chinese ingredients? IP official announcement blockbusters, co -associated with senior media person, Li Xiaomeng, chairman of the Chinese Cultural Relics Society and Director of the Academic Committee of the Palace Museum, Shan Xiangxiang, to help the ingenious spirit.In the martial arts of Teacher Li Xiaomeng, we took us to appreciate the development of domestic skin care for centuries. In the talks with the six major domestic skincare brands, the brand continued to explore, innovate, and research the ingenious spirit.As of now, the short film has harvested more than 160,000 interactions and has exposed over 15.6 million.
Exploring the industry with a community.The "great season of Chinese ingredients" opened the "Great China Summit Summit Forum" in Jiaxing South Lake. In the form of "round tables", it co -discuss new Chinese goods, new technology, and new ingredients, new technologies, and new ingredients with practitioners and industry experts.era.Senior media person Li Xiaomeng and financial scholar Wu Bofan participated."The rise of domestic goods at high speed, then what are the unchanged long -term doctors of each domestic product brand?" Taking the industrys attention as a clue, participating in the brand once again aroused widespread attention on the entire network.
In addition to the official component, in the Douyin Station, the topics of the special season of Chinese ingredients are spontaneously participated in the star of the star, and the majority of the majority of users participated in the great season of Chinese ingredients have stimulated a wave of attention, discussion, and participation in the people.Zhu Zixiao, Xixi, He Hongshan, Huang Ling, etc. have exceeded 100 stars and masters at home and abroad, and they call Chinese ingredients. Netizens also share their stories of "Chinese ingredients" in the form of short videos.
As of now, the main topic of the event#The special season exposure of Chinese ingredients is 2.82 billion times.Multiple rounds of co -creation hotspots have also been successfully logged in to the Douyin hot list. Among them,#多 多 多 多 多 多 多 多 多 多 多 多 多 多 TOP10, grass list TOP2,#Challenge only with Madeinchina in one day to enter the TOP1 of the grass list.
Offline, the "Special Season of Chinese ingredients in China" also opened the "ingredients". Through the form of flashing, it enlarge the attention of the whole people and build "ingredient experience".
From May 15th, the "great Chinese ingredients special season" linkage online media and offline large -screen integration and launching for Chinese makeup and rewarding millions of exposure.From May 18th to 19th, the "Special Season of Chinese ingredients in China" joined hands with the six major skincare brands to make a list of composition of the six major skin care brands.Publishing, more than 40,000 people participated in offline interaction.
Improve link resources and promote conversion
Spring and summer is a golden node that updates products in the beauty industry and releases new ideas.Grasp the potential of the industry, and the huge engine "the special season of Chinese ingredients" not only creates the high -quality content and popular topics of "Chinese ingredients", but also detonates the influence of the industry;Among them, the platform has invested heavy resources to open up the conversion link from content fields to shelf venues for domestic beauty brands, and use "component collection power" to promote the outbreak and efficient transformation of the overall beauty industry.
In the content scenario, the "great season of Chinese ingredients" has built more than 20 masters to create 100 million+exposure content, and plant grass for the brand.In the shelf scene, the platform gathers resources, and brings a gameplay for merchants to buy, big -name trials, search operation assistance, etc., and open up full -link marketing from content to the shelf field.
On the whole, during the activity period, as of 1.3 million for the brand beauty samples, it has reached 1 million to the number of users.
From the perspective of brand performance, through search scene tools such as small blue words, high -quality recommendations, and participating in super -value purchase activities, multiple brands have achieved bright results.Commodity card improvement capabilities.Among them, Han Shuhongs waist search has exploded. Naturally hall shops have exceeded 258%, Guyu GMV increased by 35%year -on -year, Venona achieved GMV increased by 21%month -on -month.More than 92%of the outbreak of shops.
In addition, the "great season of Chinese ingredients" also cooperated with the cooperative brand to cooperate with@此 此 此 此 此 and other people to cooperate to create a small IP specialty and form a collaborative circle with the brands self -broadcasting.Among them, Donalon Beauty Live Special GMV refreshed commercialization project records; multi -brands joined hands with the "great Chinese ingredients" theme live broadcast, which accumulated more than 5 million.
"Pen and ink should be with the times", as is the beauty of beauty.At present, the Chinese beauty market has changed cluster and concepts are rising, and opportunities and challenges coexist.The brand urgently needs to let more users remember themselves, understand the advantages of their own products, and polish the beauty of domestic products; users are also eager to penetrate the world of Chinese beauty, find products that suits them, and feel the unique and stunning Chinese beauty.
The "Chinese ingredients" are exactly the beauty brands and users go to each other, providing a fit point and entrance.As the weathervane IP of the beauty industry, huge engine "amazing Chinese ingredients" have always paid close attention to industry dynamics, continued to focus on industry trends, create industry topics, release industry gameplay, and provide development momentum for domestic beauty brands.
Cheng Qi, hardship, innovation, transcendence.Today, the domestic beauty brand has rejuvenated new vitality.Behind this, the "great Chinese ingredients" are both creators of popular topics and promoters of market vitality. Explorers of industry development model.When the "great season of Chinese ingredients" successfully ended, we look forward to more domestic makeup brands that can grow and stand out here, with Chinese makeup, attack Chinese aesthetics, and the book industry.

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