Founded in 2014, the Fuqing brand, with "with acne, use Fuqing" as the brand Slogan, its products are also one of the earliest acne dressings used by Chinese hospital dermatology.After nine years of development, Fu Qingxian has become a domestic skin care brand that focuses on acne.
On September 19, the second brand of Fuqing arrived as scheduled, and the brand TVC with the theme of "professional acne, precision skin care" was officially released.As early as 2022, the first brand day of Fuqing took "professional acne, scientific skin care" as the theme of the event. From the "scientific skin care" to the upgrade of "precision skin care", it was the reflection of the Fuxing brand to further clarify its own research and development concept.The change of "professional acne" further emphasizes that Fu Qings determination to lock the target in the field of acne and skin care.
Founded in 2014, the Fuqing brand, with "with acne, use Fuqing" as the brand Slogan, its products are also one of the earliest acne dressings used by Chinese hospital dermatology.After nine years of development, Fu Qingxian has become a domestic skin care brand that focuses on acne.
With the development of Fuxings 9 -year development process, the change of consumer thinking, precise, efficient, and adaptation, which has become an indispensable direction for consumers to choose skin care products.It has become a hot topic in the industry.
What is the "precision skin care"? How will Furen interpret "precision skin care" in the field of acne? Fuxing will answer us.
Professional acne, precision skin care
The concept of "precise skin care" is developed from the concept of "precision medicine" proposed in the 1970s. With the continuous deepening of human genetic engineering research and medical research, skin care also needs to be more accurate and efficient. "Fu QingMr. Gong Junhua, the founder of the brand, explained in TVC.
From "medicine" to "skin care", it is also the development of Fu Qing.
The research and development concept of "precision skin care" is not just to chase the trend, but it is naturally established under the brand background and process.Mr. Gong Junhua graduated from Beijing University of Traditional Chinese Medicine. He has served as an internationally renowned medical company executive such as Merhadon (MSD) and Johnson & Johnson.Mr. Gong Junhua has cultivated in the medical and medical beauty industry for nearly 20 years, and is one of the earliest explorators of domestic skin care products.
The founder and founding team with a medical background laid the growth background of the Fuxing brand.Since its birth, Fuqing has been deeply cultivating medical research and development and product transformation, adheres to the development of skin science R & D logic, comes out of the formation mechanism of skin problems, finds targeted raw materials and high -efficiency technical ingredients., High -efficiency and secure skin -level solutions.
Mr. Gong Junhua, the founder of Fuqing brand
Professional interpretation major
In terms of dermatology, acne problems are never formed by a single cause, excessive skin oil secretion, and micro -ecological imbalance of the skin. In the face of different causes, how to find a solution suitable for each problem skin consumers is one.Big problem.Fu Qings solution is:
① Medical and research co -creation, technical support
In the face of thousands of problems with skin consumers, they must face thousands of skin characteristics. If you want to achieve professional and accurately find the root causes, you need a lot of technical research and experiments.
Fu Qing, who has a medical background and a professional background, has integrated medical resources with natural advantages. Not only has the team with more than ten universities, scientific research institutions and more than ten global high -quality raw material vendors have established cooperation.The team of the Institute of Research and Beijing University of Traditional Chinese Medicine reached a strategic cooperation, which provided a lot of technical support for Fuxings research and experiments on professional acne and precise skin care.
After a long -term research of dermatology experts, problems with skin care have become more accurate and efficient."The causes of acne are intricate. We deeply study its relevant performance, causes and incentives, as well as intervention and solution, and follow the classification method of Pillsbury three -degree four levels.The evidence is clear, the plan is focused, combined with the practice experience of the front -line practitioners, and the product design is more scientific theoretical system and practice experience, and design different products for different characteristics of acne muscle people.Dr. Liu Xuedong, the director of the president and former LOreal global anti -aging whitening person, introduced.
Dr. Liu Xuedong, Chief Scientific Counselor of Fuqing, Dean of Chaogui Research Institute, former LOreal Global Anti -Fast Whitening Leader
② The product landed, targeted directly
Precision skin care is not enough in theoretical research.Entering daily life, effectively exerting its effects, and really solving skin problems for consumers can be regarded as professional and precise skin care products.
With the example of the star product Fu Qing removing acne essence, from the long -term oil control before acne, to dredging metabolism in acne, balanced skin micro ecology, soothing repair, and finally taking care of acne conditioning, improving acne damage, full -cycle care, five -dimensional care, five -dimensional care, five -dimensional careDirectly hitting the cause of acne, one -stop acne muscle, a direct hit, accurate acne.
Its core acne ingredients are the exclusive patented component of Fuqing -Bastein Bitgilleon fermentation lyonic acid filtrate (patent application number: 202110819459.4), which can effectively suppress acne, glyphic bacteria, copper green fake ordersCommon skin bacteria such as cytogya, regulating the slight ecological balance of the skin, and activating the skin cells to promote, activate, and repair.
Since its listing in 2021, its cumulative sales have reached 100W+, and its acne effect has gained consumer recognition.
Fu Qingxu acne soothing essence
③ Public welfare science, professional education
"Let skin learning knowledge and advanced technology enter the publics vision, and solve the problem and solve the problem to solve the problem is an era of an era, and it is also Fuxins belief." Mr. Gong Junhua, the founder of Fuqing brand, finally emphasized.
In Fuqings opinion, the concept of "professional acne and precision skin care" not only requires the implementation of the brand, but also needs to be rooted in the minds of consumers.Understanding your skin condition, and a reasonable selection of more scientific skin care methods to achieve the complete closed loop of precision skin care between "brand" and "consumer".
Since 2018, from September 19th to 26th each year, the "China Acne Week" healthy public welfare activities hosted by the Chinese and Western Medicine Society and the Chinese and Western Medicine Institute of Traditional Chinese and Western Medicine Society.It has also been actively participating in the "China Acne Week" public welfare activity since 2018, and has not fallen for six years.
In July 2021, Fuqing joined hands with the Chinese and Western Medicine Institute of Chinese and Western Medicine Society and a number of dermatology experts to hold a special seminar in Shanghai.In October, the White Paper "Acne Science 100 Question" was officially released. The press conference invited Mr. Zheng Zhizhong, a senior professor of Huashan Hospital affiliated to Shanghai Fudan University, Professor Ju Qiang, Director of Dermatology, Dermatology, Affiliated to the School of Medicine of Shanghai Jiaotong University, and Shanghai Dermatology HospitalExperts and scholars such as Professor Shi Yuling, deputy dean, interpreted the "Acne Science 100 Question" with Fu Qing to bring users a professional science of acne.
Fuqings "Acne Science 100 Question" White Paper Press Conference site
In September 2022, on the occasion of China Acne Week, Fuqing joined hands with the Chinese and Western Medicine Institute of Traditional Chinese and Western Medicine Society of Skin Diseases and a number of dermatologists to carry out public welfare activities of healthy Chinese acne.In the form of popular science knowledge promotional videos, popular science preaching, and campus free clinic, it has made professional and comprehensive answers to the problem of acne concerns about users.It is also this year that Fuqing officially determined that September 19th is the Fugqing Brand Day each year.
In September 2023, the second brand day event of Fuqing was held as scheduled, and Fu Qing further moved towards the goal of precision skin care and professional acne.
In the future, the Fuqing brand will, as always, will provide consumers with a professional and accurate acne skin care experience, insist on deeply cultivating medical and research, and continuously improve themselves, bring the industrys advanced knowledge into consumers daily skin care management to accurately interpret the profession.Provide reliable solutions for people with acne muscle.
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