Recently, JD.com and Pantheon Group jointly released the "Benca Paper of JD Digital Offline Marketing in 2024".At present, JD.com has created a number of successful cases in different scenarios such as Gaolujie and Kangaroo Moms in travel, business districts, campuses, theaters, and corporate parks.In the future, JD.com will continue to pay attention to the marketing pain points of merchants, continuously iterate solutions, land on related product tools, and empower merchants to global marketing to promote high -quality and sustainable growth in merchants.
Recently, JD.com and the Pantal Group jointly released the "Bentes of JD Digital Offline Marketing in 2024" (hereinafter referred to as "White Paper").The changes in the market environment and user habits have brought new challenges to the marketing industry.At the same time, the popularity of digital technology has also created more possibilities for marketing development.Based on this, the White Paper explores the road of marketing dilemma from integrated marketing status and trend, offline advertising digital wisdom products, offline advertising number wisdom marketing solutions, global marketing cases, etc.Brand merchants and industry partners provide reference.
Directly strike the core pain point of the merchant, JD Digital Zhizhi Marketing Products to help brands global marketing
In 2024, opportunities and challenges in the marketing field coexist.On the one hand, the domestic market economy recovers, and the advertising industrys expenditure has increased slowly. On the other hand, the penetration rate of netizens has seen, the traffic dividends have retreated, and the stock competition is becoming more intense.
The White Paper mentioned that in the era of retention in the era of traffic, the operation of the entire region became the core force of the marketing industry, and the offline advertising with a higher average daily eyeball has great efforts.
However, from the status quo, problems such as difficulty in online and offline links, high offline accurate location selection, and difficult to track and evaluate offline advertising effects are still restricting the implementation of global marketing practice.With the help of digital technology to improve offline advertising efficiency and achieve refined operations, it is becoming a major trend in the marketing industry.
Help brand marketing, JD.com has launched digital intellectual products such as Jingdong Insight, JD Marketing Cloud, JD Ward, Jingdong Sky Chain, Jingdong Shangzhi, and JD.com.Channel marketing, product -efficiency integration SMS marketing and other dimensions connect the global channels and break through the brand dilemma.
In terms of application scenarios, JD.com uses digital intelligence methods to help brands accurately penetrate the seven offline life scenes such as community scenes, office scenes, corporate parks, business district scenes, campus scenes, travel scenarios, and payment scenarios to improve brand advertising and consumptionThe matching degree of the person will increase the effective exposure of the brand.
Build 6S offline advertising number wisdom marketing solutions to achieve closed -loop business offline advertising business
The value of offline scene advertising is becoming more and more prominent. In order to help merchants realize the closed loop of offline advertising business, JD.com combines the full process of offline advertising marketing, starting from brand marketing planning, build 6S offline advertising number intelligence marketing solutions, and surrounds SCAN (insight users (insights users), SIFT (sieve users), SITE (found users), Study (analytical user), score (evaluation user), Sustain (operating user), etc., sort out offline wisdom marketing methodology.
Investigating business and users, the plan divides the brand operation stage into five periods: dark horse impact period, new expansion period, continuous operation period, stable maturity period, and stagnation optimization period, and find marketing opportunities.At the stage of fine sieve, according to the brand phase positioning, customized crowd strategies to ensure the quality and quantity of users reached.
When operating users, asset differentiation and refined operations are achieved in the short term through offline returns, and marketing efficiency is improved with multiple touch; long -term application of rich user marketing and operation methods to help brands continue to increase user value.
With the efficient marketing of global integrated marketing, it has effectively drove the brands business growth.At present, JD.com has created a number of successful cases in different scenarios such as Gaolujie and Kangaroo Moms in travel, business districts, campuses, theaters, and corporate parks.
In the future, JD.com will continue to pay attention to the marketing pain points of merchants, continuously iterate solutions, land on related product tools, and empower merchants to global marketing to promote high -quality and sustainable growth in merchants.

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