On June 23, the "International Olympic Day" arrived, and the Olympic Global Partner Mengniu Group released the theme TVC to pay tribute to the Olympic spirit.At the same time, during the opening ceremony of the Paris Olympic Games and the holding period, these photos will also be displayed in offline events held in the Seine River in Paris.It is worth mentioning that Mengniu embeds the vivid pictures and touching stories of an ordinary person in the sports in the TVC, which fully shows that the Olympic spirit is continuously encouraging ordinary people to inspire unlimited potential in daily life, and we must strongly pursue excellence.Essence
On June 23, the "International Olympic Day" arrived, and the Olympic Global Partner Mengniu Group released the theme TVC (TV commercials) to pay tribute to the Olympic spirit.The film is based on the theme of "Olympic spirit not only belongs to the champion, but also every one who wants to be strong", and integrates the hard -working sports spirit into peoples daily life scenes, showing that Mengniu is committed to becoming a persons sports and life partners confidence.And determination.
In order to commemorate the Modern Olympic Games born in Sorbon, Paris, the International Olympic Committee established Olympic Day in 1948 to promote the Olympic spirit, encourage more people around the world to participate in sports activities, and achieve common goals and dreams through sports.
On the eve of the Olympic Day, Mengniu United International Olympic Committees official Weibo@Olympic Games jointly launched the theme event of the "Olympic Spiritual Image Exhibition" to widely solicit the instant video works of the Olympic Olympic Olympic, capture the Olympic spirit in daily life with the lens. Among themIt was selected for the Olympic day theme TVC.At the same time, during the opening ceremony of the Paris Olympic Games and the holding period, these photos will also be displayed in offline events held in the Seine River in Paris.
This theme TVC is cut by the movement of athletes, stars and ordinary people.Starting from the Paris Olympic venue, the diversified characters and scenes are connected in series through images, which vividly interprets the strong story of pursuing the spirit of the Olympic spirit, and builds an Olympic Olympic in a full -dimensional, full -time, and all crowd in visual language.
It is worth mentioning that Mengniu embeds the vivid pictures and touching stories of an ordinary person in the sports in the TVC, which fully shows that the Olympic spirit is continuously encouraging ordinary people to inspire unlimited potential in daily life, and we must strongly pursue excellence.EssenceOlympic not only lets us understand the limits of human body, but now it also symbolizes a positive and healthy state of life, encouraging everyone to challenge.
In this TVC, whether it is athletes or ordinary people, they jump into the picture with a variety of running figures. The life scene in the background is constantly changing. Highways, streets, parks, outdoor ... The main theme of running will beThese pictures are closely linked and led to the main purpose of TVC- "the starting point of the Olympic, at this field, it is also at the foot of everyone."
In order to allow the Olympic spirit to fully enter everyones daily life, Mengniu has refined the core theme of "full movement", focused on the identity of "partner", and released the "Mengniu Olympic partner, and also the brand of your movement partner" brand. "slogan.At the end of the TVC, Mengniu products appear naturally and smoothly, symbolizing Mengniu as a global partner of the Olympic, and at the same time accompanied by the movement of every ordinary person.
In the process of continuously promoting the whole movement, Mengniu plays not only an initiator, but also everyone’s sports partners. By promoting and inheriting the Olympic spirit, it uses better products and services to support Volkswagen in the living field more.Far and running faster.
"Today is Olympic Day, but what is important is not this day, but every day."Mengniu tribes ordinary people who are "born strong" through this film.Whether you work hard in your work, go to the upper and upstream, unity and help in life, everyone can interpret the most exciting "faster, higher, and stronger in their own way through the spiritual background of" born strong ".The "more united" Olympic motto further explained the brand claim that "Olympic spirit not only belongs to the champion, but also every one who wants to be strong".
The Olympic spirit is not just the stadium, and more people participate in the movement. It is the unchanged pursuit of the Olympic movement. The brand spirit of Mengnius "born strong" is exactly the powerful bridge that conveys this original intention.As the Paris Olympic Games approaches, Mengniu will also adhere to the "strong" color, inherit and promote the spirit of the Olympic, promote the vigorous development of the global Olympic movement, make life more exciting due to the Olympic Games, and for every ordinary pursuit of excellence in lifePeople applaud.

Related tags： news