As the most influential media in the modern information society, TV plays a pivotal role in conveying public policies, guiding public opinion, and influential consumer decision -making.What are the characteristics of television media and the social responsibility of TV media?Lets take a look with Xiaobian!
Media characteristics
1. The information dissemination is timely.
2. The transmission screen is intuitive and easy to understand, and the image is vivid.
3. The dissemination coverage is wide, and the audience is not restricted by the level of cultural levels.
4. Strong interaction, the audience can participate in the show.
5. The shortcomings of the TV media are linear communication, which is fleeting and poor in preservation.
Social responsibility
As the most influential media in the modern information society, TV plays a pivotal role in conveying public policies, guiding public opinion, and influential consumer decision -making.Any enterprise or organization that is loyal policy -oriented, hot information, public relations, public relations, crisis management, competition intelligence, industry research, brand management, and investor relationships requires timely, effective and accurate monitoring and analysis of TV media information.
Development
People usually regard the "scanning" image of puppets as a sign of TV birth in an experiment in London on October 2, 1925 in an experiment in London."Father".From the beginning of the TV to less than a hundred years of history, its development is rapid.When it first came out, it almost replaced the earliest media newspapers and broadcasts.The emergence of emerging online is a major challenge to TV, and the television media will also be renewed and start new development.

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