TV media is the most influential advertising media. It is known as the "explosive media". It has a great amount of information and a wide range of information content.Due to the comprehensive information of TV advertisements, visual and listening information is available, which is suitable for advertising in any form of transmission to consumers.What are the advantages of the TV media? Lets take a look with the editor below
What is the TV media
TV media is the most influential advertising media. It is known as the "explosive media". It has a great amount of information and a wide range of information content.Due to the comprehensive information of TV advertisements, visual and listening information is available, which is suitable for advertising in any form of transmission to consumers.In terms of introducing the functions, characteristics of the product, and establishing the image of the enterprise, the effect of television advertising is good.TV ads can also arrange different plots to attract consumers.However, the general cost of TV advertising is very high, which is unbearable for SMEs.
TV media refers to the medium or platform of the dissemination of information with TV as a promotional carrier.
TV media is a classification of the media. Television media and graphic media, broadcast media, online media, outdoor media, and mobile media are called six major media.
The advantages of television media
1. Information communication is timely
2. The transmission screen is intuitive and easy to understand, and the image is vivid.
3. The coverage of the propagation is wide, and the audience is not restricted by the cultural level, but it is limited by the economic level.
4. Strong interaction, the audience can participate in the show.
5. The shortcomings of the TV media are linear communication, which is fleeting and poor in preservation.
The development of television media
The development of television media
At present, there are more than 50,000 TV channels worldwide, only 24 -hour news TV channels, and there are about 150 in the world.The increase or decrease of the number of one or two TV channels was originally insignificant.So why is CNC so attractive?I think it is because it is associated with a countrys strategy.The birth of CNC, especially the official broadcast of the English platform, is a major event for the construction of the countrys external communication capabilities.The reason is that while Chinas economic strength is growing, it is necessary to strengthen the construction of soft power, and the growth of words and discourse ability must keep up with economic growth.

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