At noon, administrative officials were wearing a colorful tights on the streets. The service staff jumped in the hotel casually in the hotel. The chefs were wearing a dress in the kitchen ... These pictures are weird to think about it.of
Uniforms newly wear, the beauty of love cant help but love
The administrative officials wore a colorful tights on the street at noon. The service staff jumped in the hotel casually in the hotel, and the chefs were wearing a dress in the back kitchen ... These pictures were weird to think about it.Indeed, these special occupations need to have a unified and appropriate dress to facilitate people to identify."White coats, large blocks ..." The common names generated by these people in China according to the characteristics of uniforms reflect the functionality and identification of uniforms.Over time, such unity can not help but bring stereotypes, and uniforms are more considered by many people that everyone does not like to wear, has no style, and is disgusted.In this regard, He Guozhen, a well -known Hong Kong designer, did not agree. "With the development of the times, uniforms, you dont have to look like a uniform."
Career Development Witness Uniform Change
One day in 1983, Ma Mings home moved near the railway station. Every day, she could see that railway staff wearing a gray -blue suit set between the railway station and the train.In 1994, Ma Ming came to work in the passenger section after graduating from the railway technical school, and the uniform she received at the time was a gray -yellow suit."The gray -yellow clothes couldnt see a little vitality on the body of our eighteen -nine -year -old girl, and even said that there was a little rustic. The ship hat brought up. Many passengers said that our young flight attendants seemed to have just from the Huangpu Military Academy.graduated."
The uniform of the railway is changed for four years. In the next dressing, the dark blue suit set follows.Until now, there are still many train staff following this dress.Around 2000, the costumes of train staff have changed a lot.Many railway bureaus have designed uniforms with strong local characteristics: some costumes are light blue, and at first glance, they come from the sea; some are dark green, and such clothing makes passengers feel closer to the grassland;Dark red reveals the enthusiasm for passengers ... the color changes, the styles are different, and the fabric has also been promoted from chemical fiber to wool and cashmere."Such uniforms are not only young, but show a beautiful curve. It is a lace or striped scarf on the neckline." Ma Ming said so.
"Little Swallowtail" suit, big red dress ... Due to the continuous expansion of passenger groups on the plane, the stewardess uniforms have continued to "update the replacement".Gao Hong, who has been a stewardess for more than 20 years in China Southern Airlines, wore a total of 4 uniforms.After the founding of the Peoples Republic of China, the costume color and style of civil aviation stewardess belonging to the military management are relatively simple.In 1980, the Chinese Civil Aviation was separated from the Air Force, and domestic flight attendants began to wear uniform uniforms, and this "small dovetail" was the uniform uniforms of the national airlines at that time."The reform of China Civil Aviation System in 1992," Southern Airliness clothing manager, said that the airlines were independent that China Southern Airlines really had its own flight attendant uniforms. "
As aviation transportation continues to open to the people, there are more and more ordinary citizens in the aircraft, and the service requirements for stewardess are getting higher and higher. Air sister uniforms must also be convenient for work.For example, Gao Hong said: "Every time she lifts my luggage for passengers, the shirt will come out of the skirt and always find a chance to re -organize it.The problem was solved.In the 1980s, it was dark green, gemstone blue in 1992, 1997 was big red, and rose pink in 2006.The "active service" Southern Airlines uniform replaced in 2006 adopted the traditional Chinese Hanfu design style. The cuffs inlaid in Phnom Penh also adopted the ancient Chinese court pretending horseshoe sleeve design elements. The color is blue and rose pink.Fashion.
Uniform reform is not a public petition
This year, Aviation New Zealand decided to change new uniforms and launched a pink -colored and dark blue -knee long dress.In private complaints, this long dress will only harm them to drinking drinks and food, and it looks like the Queen of the Transformer, which will make them look more back."The products of the aviation service industry are not very different from the essence. How to break out in fierce competition depends on the brand image and reputation established by different airlines in the minds of consumers."To the media, Indian Airlines clothing has evolved from traditional clothing Sali clothing, which not only retains the traditional national costumes, but also improves some improvements, such as shortening the skirts behind to work hard.Indian Airlines employee uniform has been well received by many customers with its unique national style.
A Japanese journalist named Yoshida Suga wrote in an article talking about the uniform of the Expo Exhibition Hall: The most impressive is the "Mitsubishi Future Museum @EARTH" Miss Miss.The spiral beach skirt, tied with a blue print scarf, a capable bun, lined up at the door with a smile on the door, greeted the guests, and it looked neat, just like a beautiful scenery floating in the park.It can be seen that a beautiful and creative uniform is unforgettable.
The cat eagle restaurant in Beijing has puzzled countless diners with its alternative and sexy sexy.Entering this restaurant, the most attractive is those beautiful waiters wearing unified white sports vests and orange sports shorts.They are full of vitality, healthy and beautiful, and you can also see these hot beauty singing or performing the performance of the circle."Owl girls uniform is the Lara team of a rugby team 21 years ago. Now this set of clothing has become the brands personality and logo. When you go to any family, you will see the same bright uniforms, which are also enthusiastic."The restaurant market director said.
The uniform designed by Citi Bank, a well -known Hong Kong designer He Guo, let his employees love it."More than two thousand Citibank employees are unwilling to take off their uniforms after get off work, and they are more willing to wear this suit to play." He Guozhen recalled in an interview.At a certain annual meeting of Citibank, more than 2,000 employees walked a catwalk in a uniform. "At that time, the temperament of the employees was very special, very confident, and satisfied." Recently, in He Guozhen and Jin ZunzunIn the cooperation of jewelry, the uniform plan is also put on the agenda. Among the 120 branches of the newly renovated decoration, the dressing of the sales staff was also given a unique temperament by He Guozhen."Design and uniforms depends on the image of the corporate image. I will first understand the brands positioning and historical background, and give the most unique and appropriate design." He Guozhen, who mainly repaired the marketing major in college, told reporters.
Uniform, its not just a piece of clothes as simple
A report on the competitiveness of hotels in PwC in 2008 shows that brand image is becoming increasingly important for hotel differentiation operations.The choice of hotels has been the same as the choice of cars, clothing or other consumer products, depending on the tastes and hobbies of customers."Now uniforms are more important for the hotel industry than ever, because more and more hotels itself has become a fashion brand," said Nicholas Okawell, general manager of Nouniform.Design uniforms have always been the sideline industry in the fashion industry. At the same time, the fashion industry also provides the opportunity of "uniform marketing" for the hotel industry. Some boutique hotels are one of the leaders.
After entering the gate of the Yushe Hotel, there will be service staff wearing very unique bee yellow suits to lead the guests to the seats of the spacious and comfortable living room.In the coffee shop of the House, you can also see unique employee uniforms.The catering manager from France told reporters: "The uniforms of the cafe waiter have 3 different patterns, and they can choose to wear it at will. These patterns are designed by 798 famous local artists using Chinese, Japanese, and painting symbols. Guests often ask this.What does it mean, what does that mean, in fact, we did not deliberately specify what symbolic meaning, you can understand it according to your own ideas, this is the concept of leisure, friendship and relaxation that Yu House wants to convey. "
Ms. Zhu recently went to London to travel on a business trip and live in W Hotel, a subsidiary of Starwood Group.Attracted by those exquisite design elements, Miss Zhu was surprised to find that the employees uniforms here are very fashionable. Bar employees wearing black dresses and black boots make them look sexy and charming."These uniform cutting is very fitted, and it is very design. I even want to buy one to wear it." In fact, this is a brand created by a brand of W Hotel. They invited two fashion designers -Michael Coca KokoErss and Winstini designed new uniforms for the hotel employees. Those skirts changed the monotonous and serious in the past, bringing the guests feeling of leisure vacation.
JIA Shanghai Hotel, located on Nanjing West Road, Shanghai is a famous boutique hotel. The fashion image of employees is impressive: the lady is wearing a black turtleneck sweater, a black cardigan, and a unique pattern printed on the lower body gray skirt.energetic and cute.Mens clothing is more fashionable. It contains the gray tight T -shirt of the V -shaped collar, with a black casual suit outside, which feels fashionable and handsome."Many hotels find big -name designers to design clothing. For example, the waiters of the Harkin Hotel London are wearing Armani, and the Metropolitan Hotel in Bangkok has invited Tokyo designer Yamamoto Sakami to design and uniform.Designing the uniforms of JIA Shanghai, the general manager of JIA, is designed by the general manager according to the characteristics of the hotel brand.
"Consumers fashion and design consciousness are getting stronger and stronger. In order to satisfy the discerning guests, many service industries have begun to take a fashion route, and individual uniforms have become more and more important. However, uniform design and choice are not an easy task."The clothing designer Wang Hao said," One successful uniform must be artistic; the other must reflect the brands characteristics; the third must be practical. For example, a Taiwan airline uses traditional Chinese clothing cheongsam and has made a lot of improvements.So as easy work "

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