The "candle of the cave house" has a long history of joy. It can also be described as the purest and most beautiful traditional feelings of the Chinese people.As a home textile brand with decades of textile history, the southern bedtime is unique and woven the "hi" home with heart
China Hi Culture: Open another window of home textiles in the southern bedding brand
"Candy candles", Chinese joy has a long history, can also be described as the purest and most beautiful traditional feelings of Chinese people.As a home textile brand with decades of textile history, the southern bedtime is unique and woven the "hi" home textiles, which integrates peoples pursuit and love of "hi" into life.Coinciding with the Chinese New Year, when the Chinese celebrate the Chinese New Year and decorate the Chinese New Years homes, everyone spin -up companies and consumers to taste happy culture together and create a festive life.
Today, how to jump out of home textiles with homogeneous competition in Chinese home textile homogeneous competition and open its own sunroof? This is a problem for many textile brands.The sleeping jewelry of Shanghai southern Shanghai has set a different approach, advocates a festive culture, and strives to become the leading brand of Chinese wedding home textiles.
"Hi" is deeply rooted in traditional Chinese culture. The southern bedding integrates the "hi" into the brand in the south, highlighting the happiness, peace, and auspicious culture, jumping out of the single concept of wedding supplies, and striving to create a new new "festive bedding expert"position.
As a home textile brand with decades of textile history, the southern bedding has always attached great importance to development and innovation, and enhanced its own competitive strength.At the same time, the company has continuously expanded design ideas and establishes a unique brand culture.Since its establishment, the company has passed the ISO9001: 2008 quality management certification, obtained the use permit for ecological fiber product logos, and won the honorary titles such as "China Famous Trademark", "Zhejiang Famous Brand Products", and "Shanghai Famous Brand".Color Application Demonstration Base "and" Chinese Festive Beds Color R & D Base "and other titles.Today, the company has four major production bases in Shanghai, Wenzhou, Chongqing, and Nantong. It has opened more than 2,000 franchise stores and counters in more than 30 provinces and cities and autonomous regions in the country. It has 5 major series of products including festivals, home, youth, and core categories.Cover more than 300 products to meet multiple needs.
Li Song, director of the National Folk Literature and Art Development Center of the Ministry of Culture, pointed out that weddings, as the most important ritual in life, are also the most memorable days, and wedding home textiles have always been an important part of the wedding."Wedding home textile products launched by Southern bedtime break the limitations of wedding products on the day of weddings. Whether it is a commemorative day such as the" golden wedding, silver wedding of the married family, or the daily life of sweet couples, it can be used. "Xie Ancheng, general manager of Southern bedding technology Co., Ltd., said.
Xie Ancheng said that the southern bedding is not only an enterprise, but also a cultural research institution. In the process of development, the company is deeply rooted in Chinese local culture.The spiritual appearance and art pursuit.
Industry insiders pointed out that the removal of the wedding home textiles in the southern bedding is to abandon in the inheritance and make the essence of Chinese culture keep pace with the times during the extension.Xie Ancheng said: "As a cultural form of human aesthetic behavior, fashion has a very significant impact on the times in terms of people and nature, people and society, people and technology, and real life.The aesthetic culture has always run through the entire process of home textile development. The innovation of peoples aesthetic culture has led to the innovation of science and technology in the southern bedding.The needs of the new generation of consumers in the new generation of consumers can be said to be technical and services that we innovate, this is to give a new connotation to Festive Arts
"Chinas home textile industry is facing transformation and upgrading, and the industry leading companies in the southern bedding of the South Fangfangs first release of wedding home textile products will not only break the industrys precedent, but also encourage the entire Chinese home textile industry." Yang Zhaohua, president of the China Home Textile Industry Association, pointed out that at presentThe development of this trend will be very likely to build a world textile trend conference with a world textile industry in the future.In recent years, although Chinas home textile industry has produced two or three listed companies, there are not many companies that have attached importance to original and strengthened brands.Southern bedding integrates culture and art into home textile products. It can be said that it has made an example for the brandization survival of thousands of Chinese national textile companies. It also provides an example for the internationalization ideas of other home textile companies, because culture and art have no national borders.There is no national boundary for peoples longing for a better life.

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