In recent years, in order to drive the rapid development of the tourism economy, many ethnic tourist scenic spots have come up with various special activities to attract tourists.
National Clothing Infucianization: Culture cannot be memories
In recent years, in order to drive the rapid development of the tourism economy, many ethnic tourist scenic spots have come up with various special activities to attract tourists: expanding the popularity of national festivals, increasing the thrills of performance programs, promoting local specialties, and so on.However, with the increasingly fierce competition in the travel industry, many government departments realize that the development of ethnic minority tourism scenic spots must not only work on the surface, but the national culture and ethnic history that were previously ignored can promote the local tourism and cultural industry, while minority clothing is while the costumes of ethnic minorities haveIt is one of the important parts of national culture. These five -colored bright and bright clothes are a beautiful scenery in the eyes of domestic and even international tourists, and the importance is continuously enlarged.
The 56 people in China are different in the eyes of foreign tourists, especially some ethnic groups with scarce population, which is more full of mysterious colors to outsiders, which also attracts a large number of foreign tourists attention to the special culture of ethnic minorities.According to statistics, in 2008, in 2008, Yunnans foreign exchange income was US $ 1007.55 million, Guangxis foreign exchange revenue was US $ 601.66 million, Xinjiangs foreign exchange income was US $ 135.78 million, and Guizhous foreign exchange income was 116.97 million US dollars.In other areas with most ethnic minorities, the revenue of foreign exchange in the tourism industry is also expensive. It is not difficult to see that the southwestern provinces with a large number of ethnic minorities are vigorously developing the tourism industry and hoping to make it their own economic pillar.
Ethical clothing is loved by tourists
A staff member of the Beijing Youth Travel Agency told this reporter that taking the ancient city of Dali, Yunnan as an example, most of the local female staff worked in Bai clothing, attracting many tourists to wear national costumes, and if you want to wear a set of Bai people, you want to wear a set of Bai peopleThe clothing uses his own camera to take a picture, and it also costs 30 yuan each; in the tourist attraction of Guilin, Guangxi, tourists can take a photo with more than a dozen female staff in different national costumes and charge 10 yuan/person at the head.Women of ethnic minorities will not be less than 5.In other words, taking a group photo of "national unity" cost at least 50 yuan, and for foreign tourists, the number will be more and the cost is higher.However, such a camera service is welcomed by foreign tourists. The first reason is that the sweet smile of young girls girls, the second reason is that this beautiful clothing is "Gods God" in their opinion.Such services have brought high income to many ethnic tourist attractions, and the staff in minorities in ethnic minorities has gradually been unified by various tourist attractions, becoming an important feature.
After entering the word "minority clothing" on Taobao on Taobao, a large number of ethnic minority clothing online stores appeared in front of them, ranging from tens of yuan to hundredsGood results.Although this is the share of the "niche", it is aimed at ordinary consumers of individual individuals, but it shows that clothing with national style is being loved by more and more people.
The prospect of national clothing and uniforms is bright
With the increasing attention of enterprises awareness of image, after years of development in China, Chinas service industry has shown a trend of being separated from the "big clothing system" and becoming a relatively independent clothing sub -system.Relevant data shows that the current demand for uniforms in my country has hundreds of billions of yuan each year, and the increasing demand for uniform market needs has allowed many companies to see the bright prospects of production uniforms.
Recently, the "Regulations on the Protection of Ethnic Culture Protection of the Jingning Dai Autonomous County" (hereinafter referred to as the regulations) approved by the Standing Committee of the 11th National Peoples Congress of Zhejiang Province (hereinafter referred to as the regulations): advocate that citizens of autonomous counties wear ethnic clothing, service industry and no system in major festivals and celebrations in major festivals and celebrations.The service window of the administrative institution of clothing is worn by the staff of the Dai people in working hours.The regulations that have been implemented from August 1 have not only opened a new world for national costumes, but also played a demonstration role for other ethnic minority tourist scenic spots.
So what are the obstacles to the road ahead of the uniform market in the uniform market?Sun Zhuozhen, director of the Scientific Research Center and senior clothing designer of the Guangxi Clothing Design Research Institute, believes that from the perspective of the production technology, all traditional clothing of minorities used handmade, and often used characteristic wax dye, tie -dyeing and other technologies.Pigment is self -made.However, such homemade dyes are easy to fade and do not have any color. The traditional soil cloth has lack of comfort, particularly heavy, is not conducive to breathable sweating, and difficult to maintain.
Therefore, the traditional clothing made by ethnic minorities has not much attractiveness for the market, but the national clothing produced by modern clothing companies is better than handmade clothing in terms of fabrics and technology.The fabric selected by the enterprise tends to be high -quality, light and comfortable. Such clothing is not only convenient to wear, but also low cost.Many clothing manufacturers have previously had a lot of mustard for national clothing production. It is because such clothing production requirements are high and the process is complicated. The price sold on the market is correspondingly high, and general consumers cannot afford it.Now with the strong development of the ethnic minority tourism industry, local governments are actively protecting their own national and cultural characteristics without loss, and the market demand for national clothing will increase.The "Regulations on the Protection of Ethnic and Folk Culture Protection of the Jingning Dai Autonomous County" is just a pioneer for the government to protect national culture. The regulations on the protection of local national culture will become more and more with the booming tourism industry.And the cultural essence of innovative breakthroughs.Culture cannot be memories, so that the "niche" becomes a "public" and will no longer be far away.

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