On March 29, 2011, at the 19th China International Clothing Mens Brand Clothing Expo held at the Beijing Shunyi New State Exhibition, Zhou Shaoxiong, a thinner Fujian merchant, was dressed in silver fashion suit.Sely eye -catching, the speed is fast when answering the question, not considering or procrastinating.Just as the company suddenly acquired the agent luxury brand, the decisions of the seven wolves were full of Zhous characteristics.
Is it a disadvantage for the seven wolves of the Fujian mens clothing brand to hunting luxury goods?
On March 29, 2011, at the 19th China International Clothing Mens Brand Clothing Expo held at the Beijing Shunyi New State Exhibition, Zhou Shaoxiong, a thinner Fujian merchant, was dressed in silver fashion suit.Sely eye -catching, the speed is fast when answering the question, not considering or procrastinating.Just as the company suddenly acquired the agent luxury brand, the decisions of the seven wolves were full of Zhous characteristics.
There was no wind sound before, the seven wolf mens clothing brand announced at the service expo that it officially acquired Hangzhou Kenna Clothing Co., Ltd.The company has the agency rights such as the top clothing brands Canali, VersaceCollection, and the famous jewelry brand Georgjensn.This means that the seven wolves have begun to sell luxury brands.
At the beginning of the press conference, Zhou Shaoxiong made a statement that future international brands will become an important business for seven wolves.Regarding the purchase price of 70 million yuan, Zhou Shaoxiong confirmed that the source of funds was seven wolf listed companies.
Zhou Shaoxiong said that it is impossible to evaluate how much the business will bring to listed companies performance contributions. He said that what he is going to do during this time is to build this platform. In the future, he will further seek more opportunities for international brands, including acquisition opportunities.He said that at this stage, luxury consumption can only maintain double -digit growth is the "BRICS Four Kingdoms". Among them, Chinas growth is the fastest. Therefore, the seven wolves are very optimistic about the prospect of the business of the luxury brand.
However, in various ways, the international first -tier luxury brands have basically recovered their agency rights in China, and the second -line luxury brands have gradually turned into direct business. It is also a trend.
In this regard, Zhou Shaoxiong said that he had considered this problem and has been worried, "This is our biggest risk, and this situation is completely possible."
He further stated that among the international mens clothing brands, only a few companies must recover their agents because of their business structure, and the direct operating ability is very strong, but most companies feel that the cost of sending people to China is too high.And because of various differences in culture and economy, they do not know about the Chinese market, and they need to find agents in China."At this time, the key is whether you can create value for these brands. How do you manage? Anyway, some brands will have new brands come in. I prefer to believe this." Zhou Shaoxiong said.
As of December 31, 2010, Kenner Clothing achieved operating income of 66373916 yuan, and its net profit reached 78,44051 yuan.The purchase price reached by the Seven Wolf and Kenner is about 10 times that of Kennas net profit.
Zhou Shaoxiong said that the reason why the acquired object was finally locked in Kenna, because "some people dont want to sell, they want to make bigger", and the early investment of agent luxury goods is very large.Mature, I hope to be bigger, and the Chinese market is in the outbreak of luxury consumption. Many people will inevitably have greater planning.Zhou Shaoxiong said.
Zhou Shaoxiong did not avoid the benefits of agreed luxury brands to seven wolves. "For example, it turned out that a new brand wanted to enter the mall, and it was useless to find how many people to find, but now there are the ready -made channels of luxury brands.Different, the water is complete. "
Currently in the country, Kenner Clothing has 15 "Connery" brand stores and 4 "Versace" stores. The main operating areas are concentrated in Northeast and East China.
Zhou Shaoxiong wants to use the agency rights of luxury brands to help seven wolves enter high -end channels. In his words, "when negotiating with the mall, international brands can increase their right to speak."
In addition, Zhou Shaoxiongs ambitions are also showing plans to acquire international brands.
"We help him (international brand) with this platform. He has more communication with us to add more agency opportunities to us. From agency to acquisition, we will go step by step." Zhou Shaoxiong said.
He added that he has not yet said who seven wolves want to buy, because the seven wolves themselves are also looking for opportunities for export, but in the future, they will further speed up the possibility of looking for international mens clothing brands and exploring acquisitions.
Zhou Shaoxiong explained the planning of this business in the future. "The key depends on scale", and a single brand will definitely not work. In the future, a unified planning will be carried out according to each team to become an important part of the seven wolf listed companies.

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