We saw that people were not far away and went to the French Champs Elysees Avenue to wholesale luxury goods. We saw that people worked hard and went to Milan, Italy to buy luxury goods. Those luxury shops because of the group ...
What brand makes consumers have the urge to pay for?
We saw that people were not far away and went to the "wholesale" luxury goods from the Champs Elysees Avenue in France. We saw that people worked hard and went to Milan, Italy to buy luxury goods.The army entered the door, and the "suspension of business" on the outside of the army, and even the salesperson of many luxury stores, had skilled Chinese dialogue ability. Why is it impossible for this situation to see it in China?
When can Chinese luxury brands have such charm to make consumers in the world rush and queue up to buy? In fact, many people know that China is the place of luxury brand in the world. Why do Chinese people buy your products?More fine, these can actually be controlled.In many luxury advertisements abroad, we can often see the demands of "artificial sewing", but this trick must be indicated in China as "expert -level artisans of natives of origin", because artificial artificially is not worthy of money in China.People dont think that a piece of leather is more valuable because it is sewing by Chinese workers.
On the contrary, artificial production in China is a behavior that reduces costs.China is the production place of Apple mobile phones. A worker of an Apple agency can exceed 300,000. The Chinese peoples sea tactics greatly reduced the cost of Apple mobile phones.For luxury production, "people" have always been the most valuable, so you see that almost all the names of the luxury brand are the names of the founder.The human brand name is an important means to distinguish the spirit of the brand. A persons thoughts, opinions, and behaviors are the characteristics of this brand. Therefore, most international luxury brands have the original genes of the founders.
The best luxury workers in China are far less than the salary of those European and American workers, and the luxury goods created by these workers are sold around the world.The same brand will also be affected, it seems that they are "worthless".So some time ago, many luxury brands were exposed by the media. They will first leave the public sea and then return to China to assemble them. In this way, those luxury parts will become "imported" goods.Because most of the purchasing groups are Chinese, but the Chinese do not recognize the "manufacturing" of their national workers, this seems to be a great irony for "low and cottage" Chinese manufacturing products.
Why are these international luxury brands so attractive? Brands that can make consumers crazy have strong systematic competitiveness.系统竞争力，不仅仅是单独某一项能力，他们的设计、历史、文化、店面、视觉、精神、服务、体验等，这些有形元素和无形元素的综合，通过几百年的积淀，堆积成The strong competitive city walls, and these competitiveness is a piece of bricks of the city wall, which continues to accumulate over time.Many Chinese brands have only seen the surface of the city walls, but they have not seen the difficult process of bricks. Many domestic brands are just learning the form of luxury brands, which is not enough.
Apple mobile phones have never been a company selling mobile phones. It is a full -system technology company, iTUNS system, APPSTORE, forming an independent system from hardware to software.Unlike Microsoft and Intel only selling software or hardware, Jobss greatness is that Apple has formed an independent kingdom of its own systems from computers, mobile phones, and music players, and this kingdom is not compatible with others.Jobss maverick has made him miss the opportunity, but won the ultimate glory. This is a system with a market value of 100 billion US dollars. Any company is difficult to imitate.
Those century -old companies have independent brand genes, which have developed and expanded by a gene, forming a strong system competitiveness.The current "business model" in China is essentially the excavation and satisfaction of the blank market, and only those who want to change the industry can have the genes of modern brands.We may think that LV is just a lattice bag, but this 150 -year brand is a witness of many times. It has made luggage for many emperors and nobles.It is the spiritual materialization of the founder and the classic symbol of an era.
After hundreds of years of development, these top international brands have formed an independent brand spirit, vision, and culture. Their products, services, and experience have a stable form. These accumulated brand feelings are the experience of countless details.It makes people feel "perfect, but it cant describe where it is good."Many domestic brands can be imitated in the form of design, decoration, and services, but they lack the feeling of such historical precipitation, and the cultural sense of the top brand.The impulse of paying for money.
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