Dangdang Youpin Home Brand is affiliated to Beijing Dangdang Kewen E -commerce Co., Ltd.Established in 1999, the company is a brand owned by Dangdang.com. The price positioning is low, covering the category of home, home textiles, and clothing.Essence
Dangdang.com () is a world -renowned comprehensive online shopping mall. It is jointly invested by well -known domestic publishing institutions, Kewen Company, American Tiger Fund, American IDG Group, Luxembourg Cambridge Group, and Asian Entrepreneurship Investment Fund (formerly known as SoftBank China Entrepreneurship Fund).Since Dangdang.com in November 1999 (officially opened, Dangdang has expanded from early online selling books to online sales of various categories, including books and audio -visual, beauty, home, mother and baby, clothing, and 3C digital categories.Among them, there are more than 800,000 species in library books and audiovisual products, and more than 50,000 department stores. At present, registered users of Dangdang.com all over the countrys 32 provinces, municipalities, autonomous regions and municipalities. There are 4.5 million independent UVs every day.In terms of logistics, Dangdang has 21 warehouses in 11 cities across the country, a total of more than 370,000 square meters, and providing service in 21 cities, providing the next day service in 158 cities, and providing night in 11 cities at night.Except for books.The store is still developing its own brand Dangdang. While the format has expanded from online department stores to online shopping malls, Dangdang is also vigorously open platform. At present, the number of platforms on the platform platform has exceeded 14,000.And add 2,000 to the merchants, and at the same time, Dangdang went out actively and opened flagship stores on platforms such as Tencent and Tmall.
Dangdang was officially listed on the New York Stock Exchange on December 8, 2010 on December 8, 2010, becoming Chinas first B2C online mall based on online business and listing in the United States.During the stage of performance, Dangdang.com was sought after by a large number of funds and stock investors with a broad development prospect. The stock price rose by 86%on the day of listing, and at 103 times high PE and $ 33 million IPO financingUh, Lianchuang has two historical highs of the Chinese companys overseas listed P / E ratio and the Asia -Pacific region in 2010.Beijing Dangdang Kewen E -commerce Co., Ltd. has a stable product performance, reliable quality, and novel styles. It is at the leading level in China. It has been generally recognized and sold well at home and abroad.On April 5, 2012, when the clothing of its own brand was launched in a low profile, the business scope involved different categories such as underwear, shirts, jackets, and trench coats.Dangyous launch marks the official entry into the vertical e -commerce market.In June 2012, the sales of "Dangdang" exceeded 10 million, achieving profitability.Dangdangs own brand, "Dangdao" was released in May last year, covering basic clothing categories, household goods, etc.Consumer group: From the perspective of age composition, Dangyou "is facing young fashion consumers 16 to 30 years old. Among the users of Dangdang.com, users aged 18 to 30 accounted for the highest proportion of total users, exceeding 75, exceeding 75%, And more than 60%of clothing consumers are distributed at the age of 16 to 30 years.Well -known book publishing, audiovisual distribution agencies such as the machinery industry, CITIC, China Youth, China Fiscal and Economy, and Shanghai Scholarship in the Internet.Domestic media widely reported that Dangdang.com is still constantly improving services in the praise and suggestions of customers.Improve the international influence of Dangdang and Chinese companies.
In June 2001, Dangdang opened an online video store; in April 2003, Dangdang was pushed as the "Online Shopping" preferred website by four government departments including the Ministry of Culture and Press and Publication.In the second round of venture capital, the famous venture capital institution Tiger Fund Investment Dangdang.com was US $ 7.5 million; in January 2005, Dangdang opened the fashion department store channel; in January 2005, Li Guoqing, co -president of Dangdang.com, was elected vice president of the China Book and Express Industry Association;In December 2005, Dangdang won the title of "Chinas Internet Industry Survey B2C Online Shopping and the Top 50 Chinese Internet Industry Brands"., Huadiden International and Alto Global jointly invested $ 27 million in Dangdang.com; in July 2006, Dangdang established a comprehensive strategic partnership with China UnionPay and jointly launched the "online consumption, offline card swiping" innovative solid network payment service; In March 2007, Dangdang launched a product review and product Q & A function; in April 2007, Dangdang has reached cooperation with more than 300 well -known brands including Philips, LOreal, Casio, Nike, Legao.Dangdang.com; in May 2007, a new logistics center with an area of ??40,000 square meters was put into operation in Beijing; in August 2007, Dangdangs new ERP system was launched, and new shopping carts and settlement functions were launched; 2008In June, Dangdang started to implement a new member points plan; in July 2008, Dangdang made a big logistics speed up against Beijing, Shanghai, Guangzhou, and Shenzhen. In October 2008, Dangdangs new homepage was launched.Highlighting the image of the comprehensive shopping mall; in November 2008, the investment promotion model was launched to accelerate the expansion of the category; in December 2008, Dangdang Reading Channel was launched; in April 2009, Dangdang and China Publishing Workers Association and Zhongguancun Science and Technology ParkThe Yonghe Park Management Committee jointly hosted the third netizen reading festival in China; in May 2009, Dangdang Chengdu Logistics Center was opened; in July 2009, Dangdang officially launched an investment promotion platform; in August 2009, Dangdang was officially awarded 12315 greenThe channel license and opening the 12315 user complaint line, becoming the first B2C e -commerce company in China to win this award; in September 2009, the mobile phone was fully upgraded and the revolutionary mobile phone purchase function was launched., This is the first case; in September 2009, Dangdangs personalized recommendation 2.0 reinstallation; in October 2009, Dangdang opened a COD (delivery door, delivery payment) service for the business mall merchant in BeijingIn the future, it will gradually provide this service for joint venture merchants in other parts of the country; in November 2009, more than 750 cities provided goods to payment were provided to become the most widely available online mall; in December 2009, Dangdang Forum was launched;In May 2010, Dangdangs Wuxi Logistics Center project with an area of ??160 acres was launched; in September 2010, Dangdangs total area of ??10 logistics centers in Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, and Zhengzhou reached 180,000 square meters;In October 2010, the Digital Business Division was established; in December 2010, Dangdang was successfully listed on the New York Stock Exchange in the United States, becoming Chinas first B2C online mall based on online business and listing in the United States.