A-Zenith Yazhen Brand Introduction
Category:Furniture
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With the persistent conviction of superb handmade skills, inheriting the century -old skills, and integrating Chinese and Western culture, Ya Zhen has become the top furniture brand for countless governors to bid to buy.The classic line design, exquisite carving craftsmanship, and the chic text of natural wood are all the boundaries of the brand that surpass time, so that art is a model of life.Ya Zhen always yearn for the future and pursue perfection.In traditional and innovation, every detail shows extreme elegance.
A-Zenith started in 1985 and was established in 1992. It is a comprehensive enterprise integrating furniture design, manufacturing, marketing, and home culture research, corporate management consulting, and investment and trade.
As the preterminer of Chinese Haipai Western Furniture, Yazhen Enterprise took the lead in passing the ISO9001 certification in the Shanghai industry in 1999. It is the vice chairman unit of the China Furniture Association. It was the only one in Shanghai in 2003 that he won the "user satisfaction product" and "Three satisfied furniture companies of user satisfaction services "and" user satisfaction enterprise ".Enterprises have a modern manufacturing base, covering an area of ??more than 300 acres, and introducing high -end furniture paint flow production lines. They have advanced machinery and equipment for furniture production, internationally leading CNC processing centers and superb manufacturing technology.There are nearly 2,000 employees in Greater China, including more than 180 middle -level and senior professional and technical personnel such as engineers, designers, craftsmen, and more than 700 skills employees of various expertise.
Today, the A-Zenith brand has won the honorary title of "Shanghai Famous Trademark", and the furniture products manufactured by Yazhen are also awarded the title of "Shanghai Famous Brand Product".Mr. Gao Wei, the founder and chief designer of Yazhen Enterprise, was awarded the glorious title of the "National Model of Light Industry" by the state.Faced with the glory that has been obtained, Ya Zhen proposed the core values ??of "tolerance, care, and win -win" with the ambition of "100 -year Ya Zhen, a century -old brand", and determined to build Yazhen enterprises into "employees enterprises, society of society, and society of society."" ".Ya Zhen is a company that pays great attention to social values. The "care" spirit makes him have a strong sense of social responsibility and mission.In the 5.12 Wenchuan earthquake in 2008, the Ya Zhen people insisted on the spirit of "low -key good, sustainable assistance, and caring for love to the end."It is hoped that through continuous assistance to children to help them establish the correct outlook on life.
On the road of growth, I know how to care for others and let the traditional Chinese virtue of "watching each other and harmonious integration".Create a harmonious home for the society, so that enterprises can assume greater public duties for society and nation.
Similarly, Yazhens "good furniture, which can be handed down" brand communication language is "A-Zenith Yazhen" that brings a unique value perception to Chinese consumers.At present, Yazhen has the two major brands of Yazhen A-Zenith and Yazhen Liva and Yazhen Georgia.It is famous for its positioning, elegant and luxurious, and provides Chinese consumers with different attitudes of life and home feelings.Under the leadership of the brand nuclear motion of "culture? Innovation", Ya Zhen advocated the self -"classic and fashionable" lifestyle to Chinese consumers. A comfortable, elegant, intellectual, and harmonious life model has obtained the high -end Chinese consumers in China.Appreciation and pursuit.
Ya Zhenzheng implemented the corporate brand development strategy at a positive step.As of December 31, 2013, Ya Zhen has opened 19 brand flagship stores in Shanghai, Beijing, Nanjing, Suzhou, Wuhan, Harbin and other places, and has 147 brand image stores nationwide.Brand products are frequently displayed in high -end villas, cultural clubs, and five -star hotels. They have become an important element that improves the style of improvement and highlights the cultural taste of self -esteem.From the International Convention Center to the Great Hall of the People, from the Hostel to the VIP room of the World Hotel, A-Zenith Yazhen, a classic brand of Chinese Haipai Western Furniture, has become the imperial furniture of foreign VIPs.
In 2010, Yazhen Furniture once again became the focus of world attention, and was awarded the Shanghai Pavilion partner of the World Expo in China in China in 2010, and became a designated furniture supplier for the VIP room of the World Expo Center.
In 2011, Ya Zhen continued to create a glory that made the Chinese amazing in the Chinese furniture industry. He was awarded the only strategic partner of the furniture category in 2011 by the Interior Design Branch of the Chinese Architectural Society (CIID).In 2012, with outstanding carving skills, elegant design, and extreme quality, Ya Zhen once again won the praise from the world, and joined hands with the World Expo to become a partner of the 2012 Korea Expo Marine Museum.In 2014, Ya Zhen climbed into the peak and was awarded the title of "2013 Industrial Brand Cultivation Demonstration Enterprise". The brand cultivation work was recognized and approved by the Ministry of Industry and Information Technology.
Ya Zhen, an enterprise that values ??brands and culture, and a company that values ??social values, under the guidance of the spirit of the ultimate and endless enterprise, is using unprecedented vitality to bring more value to society and bring consumers to bring consumers to consumersCome to enjoy the new home cultural experience except the product of the product.In the end, Ya Zhens century Ya Zhen, the big goal of a century -old brand.Contribute to Chinas prosperity and harmony.