One of the leading brand operators in the global outdoor field of the United States Western Regions Co., Ltd. has advocated the concept of "fashion", "optimism" and "aggressive" for many years.Outdoor enthusiasts in more than 40 countries provide fashion, classic outdoor supplies and professional and thoughtful outdoor life services, with annual sales of $ 1.8 billion in global sales.In 2006, the company entered the Chinese market and set up a Chinese representative office to operate the Westfield series of products and services, which is loved by users.
U.S. Western Regions Outdoor Products Co., Ltd. uses "outdoor fun and chic life methods" as the core value of the brand.EssenceIn this process of transmitting core values, whether it is ideas, behaviors, or visual transmission, they try to give consumers a clear brand recognition.
The companys entire R & D and technological innovation strategies and marketing strategies clearly point to how to enhance "outdoor fun". The companys R & D and design team regularly collects consumer preferences and market trends from outdoor players from more than 40 countries. Whether it is outdoor outdoor outdoorClothing, outdoor shoes, backpacks are all kinds of outdoor equipment. The product design adheres to the design concept of "people -oriented". The concept of "making outdoor as comfortable at home" is the core principle, and the top outdoor products with novel and stylish and perfect details are designed.At the same time, the company combines interesting outdoor activities with cultural factors such as outdoor music and movies to allow consumers to experience a stylish and chic; in addition, the company also provides consumers with thoughtful outdoor, outdoor coachesThe service information such as outdoor assistance to the maximum reflects the core value of the brand of "outdoor fun and chic life lifestyle".
In the 18th and 19th centuries, the "heroes on the horse" of the "heroes on the horse" in the western United States in the west of the United States opened up the history of the west.Freedom is never giving up, but going forward.Against the sinking red sun at the sinking red sun at the edge of the vast desert, wearing a felt hat, neck scarf, feet wearing boots, and pistol western warriors waved ropes in the rolling smoke and the whip, Gallpiece; beside the bonfire at night in the vast prairie, the depressed and sad melody of the western warriors chant the sorrowful melody in the sky; on the gorgeous giant Sichuan, the high height of the land, the rough, upright and energetic western pioneers are fearlessIn front of the ground, these desirable scenes have become a kind of western culture in peoples hearts, and the western culture in this unique environment has gradually been tempered into a kind of bold, chic, frank, friendly, not fearful, dare to adventure adventureThe spiritual power is inspired by generations to work hard.
Chali, president of the American Western Regions Outdoor Products Co., Ltd., loved outdoor activities and is vibrant. He also loved the history of the western development in the United States. He was particularly fascinated by the spirit of the Western Warriors.The spirit of aggressive "is used in the development of the company, and the companys business has successfully expanded to more than 40 countries, but he will never be satisfied and will never stop the pace of development.The spirit is passed on to the people of the world, allowing them to feel and gain the spiritual force that bravely aggressive for their dreams in the brand experience of "outdoor fun and chic production methods".