Gigabyte AORUS is a high -end gaming hardware brand of Gigabyte.Provide a comprehensive game e -sports hardware solution.The product line covers a series of high -end products such as e -sports motherboards, e -sports laptops, e -sports cards, and computers.
For the global e -sports hardware market, Gigabyte officially released the AORUS brand in January 2014.It is named from the Egyptian territory battle game. AORUS inherits the blood of the ancient game fighting wisdom. It is a symbol of the Egyptian Sun God Horus (Horus) as a symbol.AORUS adopts an eagle logo symbolizing AORUSs attitude towards technology and games.The speed line represents the action. The sharp corner shows the battle of the king of the sky, while the upward extended graphics shows the determination of unlimited transcendence, representing Gigabytes brand image of AORUS "fast, fierce, and accurate".From the beginning of AORUS in 2014 to comprehensively promoted to other high -end product lines, it has always followed Gigabytes high standards of materials workmanship and specifications, combined with extremely light and strong and innovative e -sports hardware technology to provide users with better quality for usersThe products bring better experience and serve hundreds of millions of consumers worldwide with more aggressive brand spirit.The development process of 2014 officially released the AORUS brand in January 2014. Its names originated from the Egyptian territory battle game. AORUS inherited the bloodline of ancient games.Intelligent, courage, and endless rebirth, guarding the player to win AORUS adopting the eagle logo symbolizing AORUSs attitude towards technology and games.The speed line represents the action. The sharp corner shows the battle of the king of the sky, while the upward extended graphics shows the determination of unlimited transcendence, representing Gigabytes brand image of AORUS "fast, fierce, and accurate".From the beginning of AORUS in 2014 to comprehensively promoted to other high -end product lines, it has always followed Gigabytes high standards of materials workmanship and specifications, combined with extremely light and strong and innovative e -sports hardware technology to provide users with better quality for usersThe products bring better experience and serve hundreds of millions of consumers worldwide with more aggressive brand spirit.At this time, AORUS is only the new gaming notebook PC brand of Gigabyte. It focuses on the high -end game market. The main products include AORUS X7 V1, AORUS X7 V2, AORUS X7 Pro, etc.AORUS has a higher starting point and a solid foundation like a baby standing on Gigabytes shoulders. At that time, the laptop market (hereinafter referred to as a laptop) market. AORUS was one of the few laptop brands with independent design and independent production.In 2015, AORUS continued to make efforts in the laptop market, and was deeply favored by high -end markets with light, high performance, and excellent workmanship design.In 2015, with the outstanding performance of AORUS X5 and AORUSX3 Plus in the annual main laptop products, it won a good market reputation, coupled with the advantages of Gigabytes more comprehensive sales channels, flagship physical stores, and after -sales channels in the world.The market stands on the heel and won a place.In 2016, the outstanding appearance and excellent performance of AORUS gaming notebooks have received widespread attention and recognition from the media and players. The right to speak in the laptop market has become increasingly old.In addition, the Gigabyte Thunder K3 mechanical keyboard, Gigabyte M7 gaming mouse and other computers such as Gigabyte Thunder K3, which are tailor -made for e -sports events, have obtained good market feedback.In 2017 2017, Gigabyte officially cut AORUS as a sub-brand to the motherboard market, and released AORUS e-sports motherboards based on the new Z270 chipset at the CES2017 exhibition, including Gigabyte AORUS Z270X-GAMING 9, Geeaorus Z270x-Gaming 7, etc.EssenceThe new AORUS e -sports motherboard has brought new development trends to the main board market in the personalized customization direction, including redesigned the dazzling white three -dimensional armor, the adjustable 16.8 million full color light effects, replaceable and customized board edgesThe light guide bar and so on, just as the brand concept of AORUS "Your Game Your Way" returns DIYs initiative to the player itself.At this point, the AORUS brand product line is gradually complete, mainly based on e -sports motherboards, e -sports laptops, and e -sports graphics cards, and AORUS high -end brands covering all -round e -sports products have initially formed.