Sino -foreign joint venture ● Zhejiang Shiyou Wood Industry Co., Ltd. was established in 2001. In the past 11 years, the company has adhered to the corporate philosophy of "creating wooden value and conveying wood culture" under the leadership of Chairman Ni Fangrong to create a "industry first quality"For the goal, it has gradually grown into a leader in the Chinese wooden floor industry.According to the ninth "China 500 Most Valuable Brand" released by the World Brand Laboratory in the World Brand Lab, Shiyou brand value reached 9.497 billion yuan.
In 2012, in the "post -crisis era" of slow growth, small consumption, strict real estate regulation, and strict real estate regulation, downstream industries facing the cold winter, the world friends rose against the trend, achieving an annual sales of 8.2 million cubic meters (of which 7 million cubic meters of retail, and 1 million cubic meters of project sales were 1 million cubic meters., International Trade 200,000 cubic meters), a year -on -year increase of nearly 10%, and the product structure is very reasonable (solid wood flooring accounts for 18.7%, solid wood composite flooring accounts for 25.8%, and the floor -to -floor proportion is 55.5%).At present, there are more than 1,600 stores in the World Friends, which covers the entire China, and has 125 sales outlets in the United States, Japan, Brazil, India and other countries.
In 2012, the Shiyou Industrial Park, which was used as a global model factory in Shiyou, was put into use. The park covers an area of ??300 acres and has the longest production flow line in Asia. It has more than 1,600 employees and has an annual production capacity of 20 million square meters.High -quality floor products.There is also a 1,000 -square -meter national laboratory and the most advanced and largest technical equipment in the industry, such as 47 computer CNC steam -circulating drying kiln, 3 computer CNC simulated climate flooring rooms, independent intellectual property, the first domestic created in ChinaMore than 40 special equipment such as ultra -high temperature wood heat treatment equipment and constant temperature and humidity test box, artificial intelligence climate training box.
In 2013, World Friends will continue to promote the expansion strategy. It will not only formulate the development goals of 12%increase in sales and the number of stores exceed 2,000, but also vigorously broaden the product line, continue to consolidate the advantages of solid wood products, sprint the scale of product scale, focus on breaking solid wood compositeFields, thereby comprehensively enhance product competitiveness and seize greater market share.At that time, World Friends will complete solid wood, solid wood composite, strengthen flooring, and supplemented by spelling, stone plastic, carbonized wooden flooring, and integrate the diversified industrial layout of stairs, wooden doors, mahogany furniture, and whole wood home.A new journey of transformation and upgrading to the HDBC Industry Group.