In 2000, the company was committed to developing the domestic market and creating its own brand "Little Angel".Through the sales company of Longcheng Group, "Shanghai Longcheng Baby Products Co., Ltd.", the little angel positions the product at a high price, and the main sales channels of department stores and distribution wholesale are the main sales channels.Affected by the international financial crisis, many foreign brands have shifted to the domestic market, bringing some international front -end design to domestic.In response to products and market demand, the little angel focuses on the future work focus on research and development, maintaining high requirements in terms of quality, safety and environmental protection, and is focusing on the research and development of the additional functional part of the product.The company has added the exclusive R & D team of Little Angels. It is committed to developing infant supplies suitable for domestic sales, enriching high -end and low -end product types, and actively expanding mass vendor.The little angel provides customers not only products and services, but also provides high value -added value of the product, and won the high satisfaction of customers. In the process of brand creation, the little angel baby products are gradually constructed in the Chinese market.A corner.
In June 2014, the Canadian Dorel Industrial Group acquired Hong Kong Longcheng Group. Dorel has three independent product systems: infant products, home furniture products, entertainment and leisure products.Among them, infant brands are: COSCO, BABYART, SAFETY1ST, Quinny, Bebeconfort, Maxi-COSI.The Longcheng Group has three main factories in the country: Zhongshan Longcheng, Zhongshan Little Angel, Shanghai Longcheng, of which the well -known brand is the little angel.