Hunan Mengjie Home Textile Co., Ltd. founded a company in 1956 to focus on the design, manufacturing, sales of home textile products, and providing high -quality home life services. In 2010For the brand positioning, it has more influential brands such as Mengjie, Dreaming Baby, Dream Clear Mattress, Platform Aesthetics, Swing, Mochi, etc.
For more than half a century, Mengjie focuses on practicing the dream of high -quality home furnishings in the world, with the goal of "love in family", "character first", and "servant leadership" as a driving force to practice "The general outline of the work of the most customer "covers product development, marketing networks, service systems, management activities, and brand building, and has always been in the leading position of the industry.
Brand strategy
With a comprehensive and pragmatic brand strategy, Mengjie has created the six major brands of "Dreaming", "Dream", "Dreaming Baby", "Dreaming Mattress", "Fun", and "Plastic Aesthetics".The product style and unique brand positioning are unique in the market.In recent years, Mengjie acquisitions in Germanys Sichougmbh (silk) company, and has 9 large home brands such as Somma, Kauffmann, HNMAN, Venini, Billerbeck, Drahoma, to open up rich home -supported products, covering multi -level market demand, establishing home textilesThe benchmark of the industry.
Product development
In the international trend capitals such as Paris, Milan, Beijing, and Shanghai, Dream Jie has built large R & D centers and R & D resource centers.We keenly capture the trend of home textiles worldwide, condensed the wisdom of many international top design masters and design elites, poured into the research and development of fabrics and flower types, and gave each product unique life connotation.
We deeply understand the desire and love of every love family, and extend the quality of home life with a clear and diverse product style.Adhering to the "global selection" quality concept, Mengjie pursues excellence.In multiple production bases around the world, more than a thousand species of raw materials are selected. We strive to give each product a unique value of the unique charm and create a high -quality home life and healthy sleep experience for the love family.