What is a combination of NOMENOME from the two words of "NO" & "Me". Among them, no means that it does not follow the mainstream. ME represents itself and conveys the value proposition of "saying goodbye to the past and exploring another new lifestyle".The longing for unique lives accompanied by the development of economic industrialization and the great abundance of material, and social pressure is increasing.Under the overwhelming pressure of the times, the groups that are sandwiched between the outside world and their unique needs use self -deprecation and self -hacking to relieve anxiety.They pay more attention to the realization of personal value and choose to no longer meet the requirements of society and others.