Black and White Tune (HBADA) —— Sitting original design brand.
Mr. Shannon, the founder, in the Department of Industrial Design, Denmark in 1995-1999. In 2002, Mr. Shannon gave up rare opportunities and rich treatment for teaching at school and resolutely returned to Beijing and determined to set up his own design company.After half a year of market research, Mr. Shannon keenly discovered that Chinese people began to pay attention to a healthy lifestyle, and the requirements for clothing, food, housing and transportation are increasingly particular.We spend one -third of our time on the chair, but so far, most people have not had a comfortable chair, which is undoubtedly hidden huge opportunities and challenges.Mr. Shannon decided to take root in the chair industry to design and create a comfortable chair suitable for Asians.
Mr. Shannons 8 -year foreign study and work career was influenced by the master of Nordic Design Lee Corbusier and Alva Alto.Summarize a few classic principles of industrial design
1. Pay attention to the economic laws of the product and the popular design, that is, the price is cheap.
2. Emphasize organic design ideas and products of products, and promote environmental protection concepts.
3. Put forward rational design based on the principles of ergonomics to highlight functionality.
In early 2003, Mr. Shannon saw a sentence when reading the design: Human Beings Always Deny Appetence (Human has always been suppressed) to wake up his original intention, so he decided to combine the first letter of this sentence to form the companys English name ""HBADA" warned himself to break through the status quo, innovation is the soul and future of design.
After meticulous market analysis, Mr. Shanno abandoned the cottage of the domestic furniture market, but instead of designing a real "comfortable" computer chair for urban white -collar workers.Following the consistent simple style of Nordic furniture in design, the color is mainly based on the three colors of black and white and gray. The companys Chinese brand "black and white tone" has been born and has been used to this day.