Fang Tai Group (hereinafter referred to as "Fang Tai") was founded in 1996.The 21st anniversary has been loyal to the original intention, and has always focused on the research and development and manufacturing of high -end embedded kitchen appliances.Let tens of millions of families enjoy a happier life.
Fangtai business involves three major areas of kitchen appliances, integrated kitchen and overseas.Eight product lines of embedded steaming boxes, water heaters, and sink dishwashers have become the leaders of Chinas high -end kitchen appliances brand.
Fang Tai always adheres to the strategic positioning of "professional, high -end, and responsible", and the brand strength continues to improve.On the key indicators of the brands first mention, the purchase rate, the brand awareness, etc., the leading position of the kitchen appliance industry (data source "2016 Fangtai Brand Tracking Research"); in January 2012, Fotilestyle Fang Tai Lianjia Shanghai Experience Shanghai ExperienceThe completion of the museum is Chinas leading high -end kitchen appliances and lifestyle experience hall.After 4 years of expectation, in January 2016, Fang Tai Lianjias Beijing Experience Hall landed in Sanlitun to continuously improve the high -end lifestyle O2O platform -Fang Tai Lianjias online and offline layout (May 20, 2015, the Fang Tai Lian home platform is onFang Tai Lianjias Shanghai Experience Hall is elegant).After 20 years of unremitting efforts, Fang Rain has become synonymous with high -end kitchen appliances, excellent design and quality.In 2016, the "Chinese Company Mans Brand Survey" Fangtai brand preferred rate in the kitchen and appliance industry has been steadily resisted in the kitchen appliance industry for 8 consecutive years (data source 2016 "China Hot Brand Survey" data);Not only that, Fang Tai was also awarded the "Eleventh National Quality Award" issued by the China Quality Association in 2011 and won the "Zhejiang Provincial Government Quality Award" issued by the Zhejiang Provincial Government in 2012.At the same time, Fangtai Group won the "2011CCTV China annual brand" awarded by CCTV with its unique innovation model and superior brand value.
Fang Tai has more than 15,000 employees across the country. In addition to the strong local design strength, Fang Tai also has design power from South Korea, Japan and other places, and cutting -edge high -end kitchen production equipment and advanced international industrial manufacturing technologies.Fang Tai adheres to the R & D talent team with more than 400 people including the field of kitchen appliances in the field of kitchen appliances.The advanced facility kitchen appliance laboratory, with two China Qualified Evaluation State Appraisal Committee recognition laboratories (electrical, gas), and newly constructed the industrys forward -looking innovation research institute.In 2010, it was rated as the "National Enterprise Intellectual Property Pilot Unit" by the State Intellectual Property Office.As of now, Fang has more than 800 (893) patents, including 195 invention patents, and the leading position in the kitchen appliance industry.
As a national leader unit of the standardization of hoods in the country, actively participate in the standardization of international, national, and industry, and guide industry standards to formulate. It has participated in the amendment/formulation of nearly 70 standards.39 items have been participated in the release, and presided over the completion of the National "Eleventh Five -Year Plan" key scientific research project "Research on the Technical Research on Kitchen toilet pollution control and environmental function improvement".As a representative of the industry, the relevant institutions such as China, Germany, Italy, Australia and other national institutions represent China.China has occupied a place to win more market talks in the entire Chinese range hood industry worldwide.
In 2011, Fang Tais "efficient static suction" technology, while testing without running smoke (not running smoke: in the prescribed conditions prescribed by Fangtai Laboratory, the effect of no obvious oil fume escape from the naked eye) has reached 48 decibel quiet standards,Won the "First Prize of Science and Technology Progress of the China Light Industry Federation" issued by the China Light Industry Federation, leading the development direction of kitchen appliances technology.Since 1996, Fang Tai has been leading the innovation of kitchen appliances, becoming the pioneer of deep range hood, the pioneer of European -style range hood, the pioneer of the near -suction range hood, and the pioneering of embedded kitchen appliancesFor those, "efficient static sucking" does not run smoke (not running smoke: testing under the prescribed conditions of Fangtai Lab, no obvious oil fume escapes) The pioneers of the fuel firing hood, as well as the new category of kitchen electricity sink dishwasherThe founder has accumulated a large number of core technology for the Chinese kitchen appliance industry.
At present, Fang Tai has established 71 branches across the country, and has established an all -channel sales channel system covering specialty stores, home appliance chain, traditional department stores, cabinet merchants, e -commerce, engineering, etc.In e-commerce channels, Fang Tai has worked hard to create a high-end e-commerce model that conforms to the users purchase experience. The Tmall platform DSR score has a leading position for five consecutive years (2011-2016).In engineering channels, Fang Tai has reached strategic cooperation with 90 well -known real estate companies, including many top 100 companies, and joined forces to provide kitchen models for high -end lives and become a high -end kitchen appliance brand recognized in the real estate community.As of 2016, the Fang Tai brand has successfully entered the high -end kitchen appliance markets in more than a dozen countries and regions in North America, Canada, Australia, Malaysia, Pakistan, and Singapore.
Fang Tai, the core values ??with "character, enterprise, product, product three products" as the core values; with "better feelings of home" as corporate mission; driven by mission, vision, and values;Focusing and persistence; even with the unremitting pursuit of a high -end kitchen appliance leader, he is moving towards the magnificent vision of "becoming a great company".