MINISO Mingchuang Youpin is a Japanese designer brand. It was co -founded by the Japanese designer Mr. Miyoshun Yishi and the young Chinese entrepreneur Mr. Ye Guofu in Tokyo.MINISO is famous for its "intelligent consumer goods" field in the world.
MINISOs famous and innocence pursue the philosophy of life of "simple, natural, and richness" and the brand proposition of "returning to nature and restoring the nature of the product".The core advantages of the brand have won the favor and popularity of consumers, and the "personalized intelligent consumption" style of the frontier market of life and home consumption has been scratched.In 2013, it was operated by the Bai Family Societys Mingyoupin Industry. In September of the same year, MINISO Mingchuang Youpin entered China and deployed in China ’s intelligent consumer goods market.
Since the official steps out of Japan in 2013, MINISOs Mingyin Youpin has actively opened up the international market. In three years, it has opened more than 1,000 stores in the world. In 2015, revenue exceeded $ 750 million, and in 2016, it revenue was nearly 1.5 billion US dollars.At present, MINISO Mingchuang has reached strategic cooperation with more than 50 countries and regions including the United States, Canada, Russia, Singapore, the UAE, South Korea, Malaysia, Hong Kong, and Macau, China.
MINISO Mingchuang Youpin has always advocated the concept of high -quality life, and adhering to the brand spirit of "respecting consumers", and provides consumers with truly high -quality, creative and low -cost products.The products of MINISO Mingchuang Youpin are simple and natural, with excellent quality and guiding the trend of intelligent consumption. Most of the product prices are between $ 1.5 -30, and they are loved by mainstream consumer groups aged 18 to 35.
MINISO Mingchuang Youpin has also launched a new type of smart life experience collection store. It has become the main store of department stores and shopping malls with catering, fast fashion clothing, and entertainment, providing consumers with products that make life more intelligent, simple and comfortable.Let customers experience intelligent, healthy, and happy lifestyles in consumption.
MINISO Mingchuang Youpin always optimizes the product structure and product management as the primary task, and adheres to the appropriate high -quality materials from all over the world. More than 80 % of the product design originated from Japan, South Korea, Sweden, Denmark, Singapore, Malaysia and China in ChinaPlaces.While adhering to high -quality products and smart technology, MINISO Mingchuang Youpin also pays great attention to the customers shopping experience, and the creation of high -quality service culture, so that the brand adjustmentThe level is presented.