Lejia Roca brand introduction
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The Lejia started from a factory manufactured by a Gava family in the Gava near Barcelona.Since then, the company has expanded its business series to the production of boiler products.Lejia began to produce bathtubs in 1929 and entered the field of bathroom manufacturing.
Water is an important natural resource related to Lejia business. The company always pays attention to the development and utilization of water resources.The company began to produce ceramic bathroom equipment in 1936.After that, the Lejia began to produce copper in 1954.
In the 1990s, the group began global expansion, mainly by setting up business branches and signing cooperation agreements with local well -known brands.In addition to Portugal and France, the musicians have begun to spread throughout the United Kingdom, Germany, Italy, Russia, Morocco, Argentina, Brazil and China.
The turning point of the companys internationalization process appeared in 1999. The company acquired Switzerland Ceramik Louifen Holdings Co., Ltd. in this year, which was the fourth largest manufacturer in the world at the time.The acquisition of Laufen Metro Group has strengthened its position in the strategic market that had less influence before, such as Eastern Europe, Brazil and the United States.
In 2005, Lejia announced his majestic strategic plan that focused on bathroom space, and he would establish a strategic position in 2006.ROCA Lejia Company is mainly producing and selling high -end sanitary ware, including tiles, heating systems and air conditioning industries.
Lejia products have entered the Chinese market since the early 1980s. They invested in China for the first time in 1999. At present, a production center has been built in Nanhai City, Guangdong and Suzhou, Jiangsu.
Today, Lejias business network is located in 135 countries around the world, with as many as 76 production plants, and a total of more than 20,000 employees in the world.