Founded in 1995, Boyang Home Textile Co., Ltd. is one of the subsidiaries of Ningbo Boyang Holding Group Co., Ltd.Boyang Home Textiles first committed to the production and sales of home textiles in China, and took the lead in proposing the concept of "home textiles". It is also the first domestic textile brand that enables spokespersons in China.
Boyang Home Textile is the leading brand of the Chinese textile industry. It guides the industry to comprehensively enter the domestic home textile brand market. It has the reputation of "Chinese home textiles starting from Boyang".It is also a number of honors. In 2000, it was rated as the "China Family Textile First Brand" by the China Industrial Economic Federation in 2000."Fortune 500", in 2012, was rated as the "Asian Brand Growth of 100" in 2012.
Since its establishment, Boyang Home Textiles have continuously formed unique core competitiveness in product quality, brand style, and market size.As a light luxury brand with a soft -in -spenting ability over 25 years old, a unique design style has been formed.
At present, the Boyang Family Textiles brand has fully entered the well -known business district of the first and second -tier cities across the country. It has more than 600 specialty stores and terminal sales networks in the country. It is the best profit brand in the home textile industry.Improve the fastest brand.
The predecessor of the Boyang Holdings Group Yongfeng Bu Factory was founded in 1958. In the early 1990s, it was restructured as a demonstration enterprise of the textile industry reform and established Boyang Group.After nearly two decades of development, it has grown into four major projects, which currently owned billions of assets and more than 16,000 employees, involved in the four major projects of home textiles, clothing, and real estate, tourism, finance, and industrial investment.Comprehensive group company.
The core business of Boyang Holdings Group is brand retail, and brand -oriented operations have become the most important strategy for Boyang Holdings.In 1994, Boyang Holding Group first proposed the concept of "home textile" in China and entered the domestic market as an independent brand, which also drove the China Textile Industry Association to fully introduce the "home textile" industry name in 1995.Todays Boyang Holdings Group has not only grown into a leading home textile group enterprise in Chinas home textile industry, but also founded a large -scale clothing group with many well -known independent brands.At present, the home textile sector operates 6 brands such as Boyang, Aiwei, Mian Duo, Boyang Baby, and Xibano; the clothing sector manages and operates 5 brands including Tang Lishi, Afs, Drumana, Qu Fun, VCR.The "Beyond" (Beyond "is the first domestic home textile brand certified by the Chinese Enterprise Federation. Its trademark" Boyang "is" Famous Trademark in Zhejiang Province "," Provincial Famous Traders ", and" China Famous Brand "."TONLION" costumes are one of the largest first -tier brands in domestic casual clothing; "Boyang" and "Tang Shi" have repeatedly selected the "China 500 Most Valuable Brand", with a brand value of more than 6.426 billion yuan.
Since 1994, Boyang has begun brand retail chain business, relying on many years of insight into the textile and apparel industry and its unique experience concepts and business methods.More than 5,000 specialty stores.In the second half of 2009, he entered the field of e -commerce in the second half of 2009, incorporated non -traditional channel business such as e -commerce into the groups long -term development strategy. After nearly three years of development, in various domestic comprehensive B2C platforms, independent operations B2C and C2C and other platformsIt has opened more than 80 brand online retail stores, which has also made Boyang Holding Group grow into Chinas largest traditional home textile and clothing industry e -commerce retailers.In 2012, the sales of Holdings Group exceeded 10.3 billion yuan, an increase of 20%over 2011. Among them, e -commerce performance reached 1.5 billion yuan, an increase of 50%over 2011.
Boyang Holdings positions himself as "excellent brand operators" and "excellent investors".In recent years, investment in the textile industry, tourism, finance, real estate and other fields, "purchase and construction" asset operations have achieved corporate leapfrog development.At present, it has invested in the establishment of textile fabrics, clothing, home textile production and logistics distribution bases in surrounding regions such as Zhejiang, Anhui, and Shanghai to optimize the industrial investment structure.At the same time, actively develop real estate, tourism, finance and other industries, and investment in various industries formed a good interaction.
For more than ten years, Boyang has established a values ??of upper and lower consensus- "consistent with relatives, innovation and progress".Boyang emphasizes affinity, friendship, advocating a happy and harmonious working environment, respecting employees work performance and personal creativity, and encouraging thinking and innovation. We regard innovation as part of the business process.It is this value concept that has become the core driving force for the rapid and stable development of Boyang over the years, and it is also the fundamental guarantee for the sustainable development of Boyang in the future."Bo Century Dream, Yang peoples soul", Bo Yang people will continue to build Boyang into the largest dot -line terminal controller in China with the enthusiasm and imaginative design.Home textile brand owners and outstanding domestic e -commerce retail companies.