In 26 years, the Chinese brand has been cast
Federal Group was founded in 1984. It was the earliest private enterprise that led the design and manufacture and business, and developed together in the domestic and foreign markets. After more than 20 years of efforts, it created the industry leadership brand and became a leading enterprise in the Chinese furniture industry.Evergreen, known as the development of Chinese private enterprises.
The main products of the group include civilian mid -to -high -end solid wood furniture, software sofa, mattress, custom wall cabinet, hotel furniture, office furniture, etc.; more than ten wholly -owned or holding companies in Guangdong, Beijing, Shanghai, Chongqing, Shandong, Singapore and other places; Have more than 800 middle and senior professionals such as management, marketing, design, engineering technology; the company has strong research and development capabilities, and can quickly transform scientific research results into production and business benefits;The production process and process technology have international advanced levels, which can meet the needs of multi -varieties, high -quality and fast supply services; the domestic market network has covered 100%first, second -level cities and 70%of the third -level cities. The international market covers more than 90 globalThe country and regions constitute a multi -level and comprehensive network system for the federal, and become a powerful support for the development of federal brands.
Federal trademarks have been identified as "China Famous Trademarks", federal products have been rated as "China Famous Brand", and federal companies have won the honor of "National Advanced Collective of the National Light Industry", "30 years of benchmarking enterprises in the reform and opening up of Guangdong Province, and meritorious enterprises".It is the deputy chairman of the China Furniture Association. The three major committees of solid wood, design, and science and technology work of the China Furniture Association has a research and development center of Guangdong Furniture Innovation Engineering Technology Research and Development Center and the Guangdong Provincial Enterprise Technology Center.
The Federal Group adheres to the core concept of "people -oriented, integrity first, and proud of the value of value" and "constantly surpass self, teamwork, diligent and pragmatic" corporate spirit, cultivate and forge a unique corporate culture, and build a systemThe excellent management platform of modernization, systematic, and scientific assessment has continuously improved and improved the ISO9000 quality management and guarantee system. It leads the industry with ERP information high -speed roads, laying a solid foundation for the federal health, stable and rapid development.
In the future, the Federation will use the international strategic perspective and ability, with capital, brands, and culture as a link to create new models of business, manufacturing and management.The big federal, unremitting efforts to practice the "Federation · High -quality Life".
Federal Group has more than 6,000 employees, more than 1,000 franchise stores, more than 100 overseas countries or regions for sales; more than ten wholly -owned or holding subsidiaries.The group adheres to the "professional, cooperative, enterprising, loyalty" selection standards, adhering to the core values ??of "people -oriented, integr first, and proud of creating value", and fully attach importance to the talents and creativity of each employee.
Noble taste, originated from "original design"
Federal Group is one of the few companies recognized in the industrys earliest adherence to original furniture design and take the independent design and development route."Based on design as a guide, promoting the home culture of the Chinese country, and leading the domestic furniture consumption trend" is the early product development goals and slogans proposed by the federal group, and improved to the height of creating the core competitiveness of the enterprise.To this end, the Federal Group has set up a design company to absorb outstanding designers in China and France, Taiwan and other outstanding designers. It has established a team of nearly 100 designers. It has invested huge amounts of R & D funds for the development of furniture products and maintained the Federal Federation.Powerful product competitiveness.
The pursuit of federal design has been consciously solving the growth of local corporate brands and value chains, and made every effort to build the value chain of "Made in China".At the high -level and low level of Chinas furniture industry, from the beginning, we got rid of the temptation of "low -end" and "replication", returned to consumer source, pursued original design, and fused the style of modern furniture style and traditional Chinese furniture culture.Therefore, federal products are deeply cultural connotation and distinctive characteristics of the times, which have become synonymous with "high -quality life", leading people to the concept and trend of consumption.
Relying on "design leadership", "9218 federal chair" has become an outstanding masterpiece of traditional Chinese furniture transitioning to modern furniture, creating a miracle of the same type of furniture products with a large area and long -term coverage of the market.The product design award; relying on design leaders, the federal creation has created the precedent of the design exchanges of the Chinese furniture industry.The design innovation and exchanges of Chinas furniture industry have played a role in guiding, demonstration and active promotion.In December 2006, the Guangdong Furniture Innovation Engineering Research and Development Center was established.
Excellent qualities originated from "lean manufacturing"
The Federal Group launched the first set of solid wooden family private in 1986. After the first "Logo Family Private Nature" was set off and caused a sensation, the board -type bedroom home private, the hotels private and office screen, and the software sofa products were fully developed and produced.The four major international theme home styles of "Natural Fashion, Classic, Experience" and the "8 Everyone" product array of high -quality life of the federal high -quality life.More than a thousand varieties have built the Federal Federation and extremely rich product system.
The excellent manufacturing system and strict quality assurance system ensure the diversity and high quality of federal products.Federal Groups existing civilian solid wood, plate, sofa and hotel furniture manufacturing systems have a large number of high -level craftsmen, prototypes, senior technical workers and outstanding management talents.Advanced foreign equipment, including computer processing centers (CNC), adapts to multi -variety production and high -quality requirements, so that the federal manufacturing system has always maintained its leading advantage in market competition.
In order to ensure the leading product quality, the Federation has established a comprehensive ISO9001 quality assurance system, and adheres to the principle of "operating with standard processes and speaking with correct data".The federal quality assessment standard is "customer expectations" and "higher than industry standards" as the set standards. The enterprise execution standards have reached or even strictly strictly strictly the requirements of national standards or industry standards, so that product quality levels lead the domestic peers.Federal products successfully passed the supervision and random inspections of the technical supervision departments at all levels, and passed the CTC product environmental protection quality certification review.Units "and other honors.In September 2006, federal products were rated as "China Famous Brand".
The leading market stems from "strong marketing"
The market advantage of the product must rely on strong marketing system support.Since 1984, the Federation has clarified the business ideas of establishing a large federal market with ahead of brand awareness.To this end, the Federal Federation has vigorously carried out the construction of marketing teams from management, technical, mechanisms, and services. Through a series of strategies and means, it has shaped and continuously expand the competitive advantages of federal brands, services, and promotion to create a solid and solid, solid, solid, solid, and promotion.A wide and efficient marketing guarantee chain and market response chain, eliminating obstacles, reducing risks, and consolidating the long -term trusted partnership between the federal and franchisees.
From the concept of the federal "specialty store" in 1992 to the "marketing community" in 1995, from self -employed chain, monopoly joining, regional franchise model to complete brand stores, the federal sales network has covered 100%first and second lines in ChinaCities and 70%of prefecture -level cities have opened more than 1,000 brand stores in the country, and export business covers more than 350 cities in more than 90 countries and regions, constitutes a federal multi -level and comprehensive strategic market system, becoming a federal brandThe strong support for development and construction.The federal manufacturing and business work together, and the domestic and international coexistence has built a strong comprehensive competitiveness.
In the past 26 years, federal integrity operations have established and guarded the federal brand reputation in the minds of consumers.The federal service system has moved from regional to the country and even to the world. By 2006, the Federal Federal Federal Federation has formed a domestic furniture industry based on the improvement, standardized, and advanced sales service system based on the Internet business platform, and established the Federal Group Commodity Quality Management Center."Good furniture consumption is risky, good furniture consumption has no burden, good furniture deserves more people."High -value -added brands, all -round humanized services, make the Federation not only a provider of home products, but also thoughtful and detailed service providers.
High -efficiency management originated from "advanced culture"
Federal groups that originated from southern China and growing with natural "modern genes" have cultivated and forged a unique corporate culture of federal characteristics after 21 years of development and accumulation.At the beginning of the establishment of an enterprise, the shareholders built the basic elements of the federal spirit with "sharing, contract, cooperation, and trust". These elements and the federal "modern" concepts have become the genes that promote the continuous change and innovation of the federal.The Federation beyond self and pursue excellent corporate personality.Under the guidance of excellent culture, the Federation has not embarked on the road of relying on power or capital swelling, avoiding the death traps in Chinas dependent growth, and the terrible tradition of blending the richness without creativity.The Federation guards its own values ??and is not eroded by internal and external power, making the tree of humanities in the federal evergreen.
The Federal characteristic culture has formed a good corporate operation mechanism, creating an excellent platform for corporate development.The Federations high understanding and seeking "cooperation order" enables the federal change to start with the "management boss" first, take the lead in carrying out corporate governance structure transformation, introduce professional managers at the senior management of enterprises, and separate ownership and operating rights.The system foundation of the operation; the Federations insistence on the core concept of "people -oriented, integrity first, and creating value", so that federal people form a management consensus, continuously improve and improve the management system.The culture and consistent pursuit make the Federation a platform for the majority of employees to work together, build a dynamic and combat team, and lays a solid foundation for the federal development and growth.
At the age of 26, Evergreen is a milestone and a starting point for a new journey.In the future, the Federation will take strategic holdings as the means, with capital, market, and culture as a link, and vigorously implement the system and resource strategic integration, and will become enterprises with global vision and strategic capabilities. In the future, the federal will make every effort to create outstanding cultural concepts., Management platform and business model, becoming a model of legal system and moral governance; the future federal will take the establishment of the innovation industrial park as an opportunity to take the national furniture research and development innovation center, international logistics center, promotion marketing center, manufacturing base, and manufacturing baseThe integrated solution is a strategic turning point. It is committed to creating leadership brands and leaders of the Chinese family industry, creating a major international federal.