Qumei Home Furnishing Group Co., Ltd. was established in 1993. It is Chinas leading large -scale and standardized home furnishing group that integrates design, production, sales, and service. Adhering to the concept of "designing and creating life with design", it brings together outstanding designers around the worldThe team and the world -renowned design office, providing consumers with overall home furnishing solutions, have become the most design -based furniture brand in China, and made "simple, fashionable, modern" the endorsement of Qumei style.
On April 22, 2015, Qumei Home Furnishing Group Co., Ltd. was listed on the Shanghai Stock Exchange. It is the first domestic modern furniture company in China.
The company is a furniture company that has a leading level in the same industry in terms of product design, product quality, and after -sales service; innovating in furniture business models, including introducing foreign design teams, opening home home stores, development of O2O e -commerce models, etc.The industry is at the forefront.At present, the company has more than 300 distributors across the country, and more than 600 specialty stores opened by dealers, and have covered more than 300 cities across the country.
Qumeis main production of board furniture, solid wood furniture, board wood furniture, modern furniture, European -style furniture, sofa, soft bed, custom furniture and other products. After years of steady development, Qumei Furniture has become Chinas most design -of -the -art modern furniture brandEssence
Use craftsmanship innovation
Production and technology is the foundation of furniture enterprises.In the early 1990s, Qu Mei became the leader of the market and industry with the advanced bending wood craftsmanship, and started to create its own standardized production base and standardized process.It covers an area of ??more than 400,000 square meters, of which 80%of the production lines are imported from Germany and Italy. The perfect quality control system, advanced production equipment, superb process processes, strict environmental protection standards, professional detection methods, so that Qu Mei products are allowed to make Qumei productsQuality and environmental protection performance are at the leading level of China.
Adhere to original design
"Original design" has always been a engine of Qumei products, research and development, and business development.The design originated from life. The integration of Qumei insight into the connotation of the worlds diversity and Chinese cultural connotation will greatly affect the aesthetic orientation and lifestyle of the public. Therefore, the road of independent innovation in connecting with international standards will be greatly affected.In -depth cooperation with leaders from Denmark, France, the United States, and the Asia -Pacific design community, creating a richly rich and fashionable product series in Qumei, including "Leshanju", "Princess Pea" and "Strange Dali Flowers", etc.The design award, Qu Meis design has become an irreplaceable core competitiveness of the enterprise.
Manufacturing brand transitions to commercial brands
The existence of the brand is to provide users with services. Since 2004, Qu Mei broaden its own product structure, positions the furniture series with different and styles, and satisfies more peoples pursuit of personality and imagination of life.At the same time, in order to improve the high -quality experience of products and space, Qu Mei opened specialty stores in more than 300 cities across the country. It has unique space display ideas, and uses the situation of marketing to lead users to fully perceive Qu Mei.In addition to the upgrade of the transformed store of specialty stores, it is also the upgrade of user brand experience. So far, more than 600 specialty stores and industries in Qume have maintained the leading number of independent stores.
Upgrade of the home industry model
Qumei uses the user -oriented central idea, integrates the advantageous resources accumulated for many years, and forms a strong capital of corporate strategic transformation.1. Low -carbon model innovation: Qu Mei is the first enterprise to set up a furniture environmental protection laboratory. In June 2014, it also enabled water -based paint paint on the entire product to get warm affirmation and praise from all walks of life;The optimized ERP management system is the intelligent center of the industrial 4.0 blueprint, creating a beautiful, personality, and intelligent home design and production system; 3. Internet model innovation: With the development of information technology, the transformation of the purchase behavior, Qu Mei is the earliest layoutOne of the Internet + strategic companies, the Qumei OAO model realizes the collection and analysis of big data of home furnishings based on the cloud platform, and ultimately provides users with accurate and professional solutions; 4. Capital model innovation: listing is a kind of affirmation of Qumei, and alsoInjecting powerful momentum for regulatory, transparent, and sustainable enterprise development.
In 2015, Qu Mei officially renamed the "Qu Mei Furniture" "Qu Mei Home", with the sense of trust created with green production, the quality of original design achievement, and the cultural heritage of the enterprise accumulated.Brand Promise.