Ancient bookstores were called books.The word book started in the Han Dynasty.Todays bookstores have been impacted by electronic reading, new media and other industries. Under this trend, how should we run a good bookstore?How should the bookstore be innovative?Lets take a look!
Bookstores positioning
Among the complex and diverse cultural publications, the bookstore itself mainly wants to provide customers what types of products or service items for customers. After all, in the real environment, the physical bookstore wants to display all the publishing products, and everything is impossible to achieve everything., So you need to choose from.
After confirming the positioning of the bookstore, the next step is to measure the conditions in the bookstore store size, pattern, floor number of floors, in order to arrange the location of each product area.
Finally, the profit conditions of goods, such as sales, sales ratio, consumption characteristics, etc., will determine which corners of these products will be furnished in the store.
The current genuine book market, the biggest profit is special pricing books.The so -called special book is a best -selling book that has passed the popular limelight.Due to price factors, such books are the best -selling.
How to innovate in a bookstore
1. Cross -border
As a representative of spiritual culture, bookstores will vowed to go to the end: the cooperation from coffee, theme restaurants to hotels, and even as the main shops of cultural and creative blocks, shopping malls, and cinemas.protrude.
2. Beauty and quality
The transformation of new bookstores often begins with "face value".In recent years, "the most beautiful", "high value", and "cross -border" have become the most frequent adjectives in physical bookstores.There are also a large number of high -value -based cross -border bookstores that have emerged at home and abroad.It is undeniable that the high value is indeed a "eye -catching artifact".It brings a huge passenger flow to the bookstore.
However, the degree of conversion between passenger flow and consumers is determined by the "quality" of the bookstore.
Loyalty to "quality" is the long -term plan for bookstore development.Product business content is the foundation of a bookstore.Therefore, major bookstores have shifted to the composite business model to achieve diversified monetization.
3. User positioning
Only grasping core users can make the bookstore open for a longer time.In this era, you cant try to be a large and comprehensive bookstore. In that case, the customer retention rate and conversion rate will be very low.
4. Experience first
Only constantly meeting the needs of customers can there be more customers who are willing to come to your bookstore. What you do is only a small questionnaire survey to get what they want.
5. Form your own characteristics and reader circle
Your bookstore can be a special place for some people, such as cooperation with certain groups and organizations to become their party or activity center.In this way, some customer sources can also be solved.
How to run a bookstore
One step: Investors should do a comprehensive analysis of themselves, such as capital strength, personal reputation, and management experience.
Step 2: Choose a good franchise bookstore brand. As we all know, good brands have greater influence in the market, and have a fixed source of customers and markets. It is the technique that you must master how you operate a bookstore.
Step 3: Professional site selection and evaluation.Before the entrepreneurial site selection, the entrepreneur should make corresponding analysis in response to the market surrounding markets and consumers consumption level and habits of consumers to further ensure the feasibility of the bookstore.Generally, bookstores choose to have a large place next to the school and beside the community.
Step 4: Continuously expand business.When investing in a bookstore, investors are operating with major books while adding some value -added services, such as providing consumers with coffee and various drinks, which can also increase your profits.
Step 5: Carefully place the position of the book.For many readers, I hope that in the large bookstores can find the books they want in time, so the different effects of the book will be different. When the operators are placed, the colors of different varieties should beSimilar books are placed as much as possible, and at least 5 to 10 cm empty spaces are left after each book, so that readers can see the books they want to find at a glance.
Step 6: Profit follow the "Three -7 Law".Operating a bookstore should make 30 % of books create 70 % of profits. This principle is not unchanged. The specific profit should be dependent on the specific situation.
Step 7: Books should be widespread and comprehensive.When investors are purchased, they should try to consider the needs of each consumer as much as possible, and ensure that readers can get all the readings here.
Step 8: Make timely promotion.Investors can use membership cards to retain customers, or use discounts.The life cycle of books is becoming more and more short, and many best -selling books often have only one or two months in the market.The operator should try not to accumulate a large amount of inventory. At this time, some preferential activities can be implemented, such as buying three get one free one, and a designated book half a discount.