Whirlpool WHIRLPOOL brand introduction
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Going to the door of the century- "White Power Giant": Whirlpool, the United States
WHIRLPOOLPORATION was established in 1911. It has become a manufacturing plant in 13 countries around the world, and has become a manufacturing plant in 13 countries around the world.Headquartered in Michigan, USA.It owns 8 well -known international brands such as Whirlpool, Meituk, and Amnena. It has business in more than 170 countries and regions around the world. It has 47 production bases around the world, 26 R & D centers and 4 design centers.Provide global consumers with excellent quality of home appliances.
In 1991, Whirlpool, the United States, announced the comprehensive acquisition of Philips large household appliances series to become the worlds largest large white home appliance manufacturer, setting up a new milestone for the domestic appliance manufacturing industry.Whilepoo has now spread more than 120 countries around the world. It has more than 30 factories in Europe and the United States, and the number of global employees has exceeded 40,000.
Whirlpool China -Whirlpool (China) Co., Ltd.
In 1994, Whirlpool officially entered the Chinese market, establishing a long -term development strategy in the Chinese market.
In 1995, Whirlpool invested in the establishment of a production base in Beijing (Beijing Enbrako Snowflake Compressor Co., Ltd.).
In 2002, Whirlpool acquired the remaining shares of the joint venture company and established a wholly -owned company "Shanghai Huidu Household Electric Co., Ltd.".
Wyripu (China) Co., Ltd. was established in November 2014.The company is located in the Hefei High -tech Industrial Development Zone.Currently major shareholders: Whirlpool (51%), Hefei State -owned Assets Holding Co., Ltd. (23.34%), social circulation shares (25.66%), registered capital of 766.44 million yuan.The company owns four major brands: Whirlpool, Sanyo, Emperor, and Rongshi. The business spreads in more than 40 countries and regions around the world.National Outstanding Foreign Investment Enterprises "and" Chinas Most Innovative Enterprise ".
The companys predecessor was Hefei Rongta Sanyo Electric Co., Ltd. (Hefei Sanyang), which was established in November 1994.After nearly 20 years of development, Hefei Sanyo has established a comprehensive home appliance manufacturing base at Hefei, Chinas largest home appliance industry base.Especially after 2008, the company entered a major development stage, comprehensively developed markets at home and abroad, and established an international independent brand "Emperor"; recovered the "Rongshida" brand, created a miracle in the home appliance industry, and became a dark horse in the industry.On this basis, the company has a strategic cooperation with Huyepu in the United States and successfully transformed into a "Whirlpool (China) Co., Ltd.", which has begun a new round of leapfrog development journey.
Wholepi (China) Co., Ltd. is a platform with the former Hefei Sanyang Company and integrates Whirlpools original R & D, quality manufacturing and sales team in the Chinese market.Research results, carry out independent research and development, and actively integrate into the global innovation system.
On the basis of a local management culture, Whirlpool (China) fully draws on and absorbed the corporate culture of Whirlpool, inheriting the innovation and integrity tradition guided by Wyrte Pu values, and strives to build the company into the largest laundry machine manufacturer in China and the first three refrigerators manufacturing manufacturingShang and China exported the first appliance company.Together, 8 million washing machines, 4 million refrigerators, 10 million microwave ovens, 20 million inverter motors, and comprehensive development of new products and new products have become one of the poles of Whirlpools development in the world.In the new period, the company is based on the local area, facing the world, changing innovation, actively making the Chinese home appliance industry bigger and stronger, and contributing to Hefei to become a world -class home appliance industry base.effort.