Great Wall Motor Co., Ltd. is the largest SUV manufacturing company in China. In 2003 and 2011, it was listed in H -shares in Hong Kong and domestic A -shares. As of the end of 2016, the total assets reached 92.146 billion yuan.At present, it has three brands: Haval, Great Wall, and WEY, the products cover the three major categories of SUV, car, and pickup cards. They have four vehicle production bases, with independent supporting capabilities of engines, transmission and other core components.There are nearly 70,000 employees.
Great Wall Motors adheres to the corporate philosophy of "progress a little every day", has an advanced corporate culture and management team, has created a unique business model and management model, and its business quality is prevailing in the domestic automotive industry.Great Wall Motors takes "focusing, professional, expert" as the brand concept, and adheres to the corporate strategy of high -tech equipment and high -performance design to create high -quality products.Adhering to focusing and making boutiques is the strategic policy of Great Wall Motors. Focusing on SUVs and making Haval into a world -class SUV expert brand is the unremitting pursuit of Great Wall people.
After years of high -quality operations, the sales and brand image of Great Wall Motors have a certain strength. The Haval brand has gradually moved towards high -end, and the technical content and added value are getting higher and higher.Large, medium, high, low, multi -specifications and multi -variety product system.Great Wall Motors total investment of 1 billion yuan has built 76 typical test roads including high -speed ring roads, dynamic squares, test mountains, simulated urban squares, and manipulation roads.The total test mileage is 45 kilometers.
At the same time, the Haval Technology Center, which has spent 5 billion yuan, has also been put into use. It is a large and horizontal vehicle R & D technology center with a large domestic scale, with a total construction area of ??260,000 m2.Functional areas, with the largest environmental wind cave laboratory in China and the worlds leading high -altitude environment simulation laboratory, which guarantees the high quality of the product.
In recent years, Great Wall Motor has raised services to the brand height, and established a marketing strategy with "customer satisfaction" and "market leadership" as its main goal. Through the innovation and change of marketing services, people, wealth and things are satisfied with "customer satisfaction".Focus, create surprises for customers with great value services, and continuously improve customer satisfaction.
Great Wall Motors has maintained its leading advantage in two international and domestic markets.In the domestic market, the SUV model has maintained the number one in the country for 14 consecutive years; the Great Wall pickup has maintained its market share and sales nationwide for 19 consecutive years.In the international market, the popularity and reputation of Great Wall Motors have continued to increase.