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Philips Philips brand introduction

Philips Philips brand introduction

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Philips, leaders of global medical care, high -quality life and lighting.Based on the understanding of customer needs and the brand commitment of "proficient in shape", Philips integrates technology and design into people -oriented solutions.
Philips Electronics is one of the worlds largest electronics companies, ranking first in Europe.It has been innovative for a century, and has contributed many inventions such as recording card belts, CDs, rewriting DVDs, and 100 Hz color TVs.The field of television products is the worlds leading.
Philips produces 2.4 billion energy -saving light sources per year.Every year in the world, about 2.5 million use of X -ray equipment (including scanning and interference procedures) use our technology.Every 7 televisions in the world have one of Philips color display devices, and 60%of the worlds telephones contain Philips products.30%of the worlds offices use Philips lighting products, and Philips also provides lighting for 65%of the worlds major airports, 55%of football fields and 30%of hospitals.
Philips is known for its production of household electrical appliances, military and civil communications equipment, medical equipment, computers, instruments and display systems.It is also one of the largest arms companies in Western Europe. From the artificial satellite, the "Apollo" moon landing spacecraft to the latest spacecraft, there are Philips products.U.S. warships also use Philips radar.
Philips is the largest electronic multinational company in Europe. There are hundreds of branches or factories in 150 countries and regions in the world, of which more than 100 are in the United States.
Historically, Philips has made significant contributions to the development of the worlds home appliance industry.More than 50 years ago, Philips invented the electric scraper. In the early 1960s, the box -type tape recorder was invented.Later, DVD and Blu -ray DVD were launched with Sony.
Philips has also launched two new products: digital box belt and laser audiovisual disk. The company also plans to promote ultra -wide screen high -clear color TV systems in Europe.Philips has been leading in these fields, and its products have become household names.
The company has 60,000 registered patents, which fully reflects the companys innovation.Philips currently has about 29,000 registered trademarks, 43,000 design patents and 2,000 domain names.
Philips promotes the strategy of "open innovation" to fully jointly and more effectively launch more innovative products to the market.In 2007, Philips invested 1.6 billion euros in the research and development field.
Philips is a global leader in the international design field and has won many international awards every year.For example:
In the 2008 IF product design contest, Philips won 27 design awards in 6 major categories
In 2007, Philips won more than 38 design awards issued by different institutions, including the famous "Red Dot Supreme Award". In addition, the skin detection plan also ranked "Best Invention of the Year" in the "Magazine of the Times".
Philips entered the Chinese market as early as 1920.The first joint venture was established in 1985.Philips has become one of the largest investment partners in Chinas electronics industry. The cumulative total investment exceeds 3.4 billion US dollars. It has established 35 joint ventures and wholly -owned enterprises in China. There are more than 60 offices nationwide, with a total of more than 19,000 employees.In 2002, Feillaria won the annual "Special Contribution Award of Double High Enterprises" issued by the Chinese Foreign Investment Enterprise Association in the first ranking of foreign -invested enterprises in the country in China and exported foreign investment enterprises in China.