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Introduction to FAW Liberation Brand

Introduction to FAW Liberation Brand

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FAW Liberation Automobile Co., Ltd. is a medium -sized truck company under China FAW Group. It is headquartered in Changchun City, Jilin Province, with 23,000 employees and 200,000 vehicles in the vehicle.In 2009, 2010, and 2011, sales were 167,000, 260,000, and 200,000, and sales revenue was 32.1 billion yuan, 52.5 billion yuan, and 46.8 billion yuan, respectively.There are 16 professional factories, branches, subsidiaries, and three shareholders who are distributed in Changchun, Dalian, Qingdao, Wuxi, Chengdu, and Liuzhou.The main enterprises are: truck manufacturers, Qingdao Automobile Co., Ltd., Wuxi diesel engine factory, Laqiao Branch, gearbox branch, engine branch, special vehicle branch company, Liuzhou Special Auto Co., Ltd.Storage Center, Dahao Power Company, FAW Liberation Automobile Sales Co., Ltd., Daoyitz FAW (Dalian) Diesel Machinery Co., Ltd., Changchun FAW Baoyou Steel Processing and Distribution Co., Ltd., Changchun FAW Angai Steel Processing and Distribution Co., Ltd.
Historical revolution
FAW Liberation Automobile Co., Ltd. was established on January 18, 2003, and was established on the basis of the former first -car manufacturers liberation brand liberation brand.On July 15, 1953, under the construction of the former Soviet Union, the first automobile manufacturer broke the ground.
On July 13, 1956, the first domestic liberation truck was drove down here to end the history of China that could not produce cars.On July 15, 1986, the second -generation liberated truck CA141 successfully achieved the replacement and production, ending the history of "30 years".In the mid -1990s, liberation trucks began to change to diesel and heavy structures.In May 1995, the third -generation five -ton flat -headed diesel vehicle was put into production.In 1997, the fourth -generation 9 -ton, 16 tons, and 30 -ton heavy vehicles came out one after another.On January 18, 2003, FAW reorganized the core business of China -heavy trucks and established FAW Liberation Automobile Co., Ltd., and the liberation trucks have entered a new stage of development.
On July 15, 2004, the fifth -generation product Owa Zhong Card was offline.On July 15, 2007, FAWs independent research and development and aimed at the level of contemporary and European advanced technology levels came out, creating a new era of the domestic heavy truck market.Leading products FAW Jiefangzhong heavy trucks are divided into four major series of trucks, trains, engineering vehicles, special vehicles, and J6P, J6M, J6L, J5P, J5M, J4R, Dawei, Sancai, Mine DolunProduct platform, engine power covers 40-540 horsepower.Liberation traction, dumping, flat plates, warehouses, livestock and poultry, voucher, refrigerated, tanks, postal, car hanging, mixing, special vehicle and other models, more than 1,000 varieties.The marketing network FAW Jiefang Marketing Service Network is all over the country, with 319 liberated brands, 642 service stations, and 28 spare parts, forming Northeast (Changchun), East China (Wuxi), North China (Tianjin), South China (Guangzhou), Northwest China, Northwest China(Xian) and Southwest (Chengdu) six regional spare supplies networks, with an average service radius of 52 kilometers, providing users with 24 -hour high -quality and high -quality services.From 1956 to 2012, the cumulative sales of trucks sold 5 million vehicles.From 2003 to 2012, the Liberation Corporation sold 1.5 million vehicles.
From 2001 to 2012, the value of liberation trucks increased from 6.059 billion yuan to 18.026 billion yuan, maintaining the first domestic truck manufacturing category for 12 consecutive years.
In 2011, FAW Liberation was ranked first among the domestic truck industry in the results of the China Automobile Sales Satisfaction (SSI) and after -sales service satisfaction (SSI) and after -sales service.
overseas market
Products are exported to 62 countries and regions in Southeast Asia, Middle East, Latin America, Africa, Eastern Europe.A assembling factories are built in Pakistan, South Africa, Russia, Iran, and Mexico.From 2003-2012, the total exports of trucks were exported 40,000.
R & D strength
FAW Liberation platform products are developed by China FAW Technology Center.FAW Technology Center has a national key laboratory of automotive vibration noise and safety control comprehensive technology. There are two automotive test fields of cold and tropical, and have the vehicle environment and strength fatigue test, body test, chassis and assembly tests, engine tests, vibration noise, vibration noiseTests, electronic appliances tests, materials and process tests, new product test production, computing analysis and other product test verification capacity facilities.The five major technical platforms of "energy saving and environmental protection, reliable and durable, electronic intelligence, process materials, safe and comfortable" are established, and the core technologies of three major power assemblies of medium -heavy trucks and engines, gearboxes, and bridges with world levels have three major power assemblies with world levels.
In 2009, Jiefang J6 Heavy Card won the "China Automobile Industry Science and Technology Award" special award, and was launched as a representative model of Chinas automobile output exceeding 10 million vehicles.On January 4, 2011, the Liberation J6 heavy card and heavy diesel engine independent research and development and technological innovation project won the first prize of the 2010 National Science and Technology Progress Award.Manufacturing technology and technology level liberating the three major processes and manufacturing technologies of welding, painting and assembly of Changchun Base, which has reached the international advanced level.The main welding lines of the body welding line are all used for welding operations, with an automation rate of 100%.The front processing system, electrical system and middle coating, and surface paint technology of the cabinet coating line are automated control equipment, and the coating quality has reached the international level.The vehicle assembly line uses a modular assembly and is equipped with a fixed -value assembly tool. The bolt connection uses a fixed torque gas, an electric wrench and a poly head twisting machine. The detection line is controlled by the computer and performed 100%of the cab.Overcoming quality.
The medium -heavy engine production line uses processing equipment such as processing centers with advanced levels, CNC machine tools, tri -coordinate measuring instruments, and automatic semi -automatic detection equipment.Bridge core component gear processing is produced in foreign advanced process equipment.The gearbox production line is processed with efficient and precise CNC equipment.The level of manufacturing technology and technology is in line with international standards, which has achieved the perfect unity of production efficiency and product quality, and provides a reliable guarantee for creating the excellent quality of liberation trucks.
Management innovation
Beginning in 2004, hiring Toyota experts on -site guidance, which lasted two years, promoted Toyota production methods.In 2009, the ISO/TS16949: 2002 quality management system certification was passed.At the same time, the environment/occupational health and safety management system (GB/T24001/28001) certification has been passed, and an enterprise internal risk management and control system has been established.
Implement ERP enterprise resource management system, MES production management system, TDS sales management system, PDM product data management system, OA office automation system, realize the unity of corporate logistics, capital flow, and information flow, improve the modernization and digital level of enterprise managementEssencePersist in people -oriented, implement the strategy of strong talents, create learning organizations, provide employees with professional growth platform, and establish a "double -path" talent incentive mechanism and full promotion of management personnel according to professional manager sequences, professional and technical managers promoted by expert sequences according to expert sequences.The professional training system for the skill of the staff has formed a core talent team of 2,700 professional manager and professional technical management experts.
company culture
Corporate mission: Create wealth for users, create happiness for employees, and create a value corporate vision for the society: the most proud auto company, the most trusted truck brand core values: strive for first, innovation industry, responsible enterprise spirit: integrity cooperation: integrity cooperation, Dedicated and aggressive, independent self -strong business philosophy: user first, leading quality, efficient operation
company strategy
The "Twelfth Five -Year Plan" development strategic goal: maintain the absolute leading position in the country in the field of heavy trucks, participate in the international market competition, and strive to defend the number one of the heavy truck market share, build Chinas first truck brand and world -renowned brand.Implement three core strategies: brand strategy, core assembly strategy, core technical strategy.Deepen three adjustments: product structure adjustment, productivity layout adjustment, and control mode adjustment.Improve system capabilities: Improving product planning capabilities, quality assurance capabilities, supplier guarantee capabilities, cost control capabilities, marketing capabilities.