Haier Group was founded in 1984. It takes Qingdao Haier as its main smart home platform. It is committed to promoting the transformation from product hardware to solutions.Solution to finally realize the best interaction, transaction and delivery experience of the entire process of users.The value interaction platform with Haier Electric as the main body is committed to achieving the transformation from manufacturing to services, creating a user value interaction platform with false and real integration, with the core of the Internet of Things and logistics services.Create the value of user interaction during the service and build an open platform led by the user experience of the Internet era.
Starting from a single production refrigerator, it has expanded to home appliances, communications, IT digital products, home, logistics, finance, real estate, biopharmaceuticals and other fields, becoming the worlds leading beautiful life solution provider.In 2014, Haiers global turnover was 200.7 billion yuan, with a total profit of 15 billion yuan. The profit increase was 3 times the income growth. The online transaction volume was 54.8 billion yuan, a year -on -year increase of 2391%.According to the data of Ouromonitor, an authoritative investigation agency in the consumer market, the global retail volume of the Haier brand in 2014 was 10.2%, and it has won the worlds first large -scale home appliance brand for six consecutive years.
Haier is committed to becoming a native brand that consumers worldwide, and has been practicing overseas market strategies that have been developed, manufacturing and marketing for many years and achieved good results.At present, Haier has 5 major R & D centers in the world, 21 industrial parks, 66 trading companies, and users are all over 100 countries and regions around the world.
Innovation is Haiers corporate culture.Haiers innovation is reflected in the establishment and management model of platform -based enterprises.At present, Haier is transformed from manufacturing products to a manufacturer platform. Qingdao Haier (stock code SH: 600690) and Haier Electric (stock code HK: 01169) have gathered massive makers and entrepreneurs. They are openOn the platform, Haiers ecosystem resources are used to achieve innovation and growth, and a large number of user resources are gathered.In 2014, Haier registered users have reached 36.85 million.
Haier is committed to building an investment -driven platform and a user -paying platform. Through the innovation of a win -win model of people, employees will become entrepreneurs on an open innovation platform, while creating value for users while achieving their own value.In this model, Haier has transformed enterprises from controlling organizations to an investment platform. Employees have transformed from the original passive command executor to self -driven innovators on the platform.Enterprises with employees and partners turn the cooperation and win -win ecosystem. The original process of connecting the process has become a parallel process, and all parties are connected together to create value for the market together.In 2014, the theme of the strategic promotion of the Haier Group was subverted to "corporate platformization, employee ventureization, and user personalization": corporate platformization corresponds to the Internet thinking of the enterprise, that is, the company has no boundaries;Become an innovator of independent entrepreneurship and innovation; user personalization corresponds to the Internet purpose of the enterprise, that is, creating the best experience of the users entire process.A win -win model of people has attracted the world -renowned business schools and management experts to follow the research due to solving the management difficulties of the Internet era, and conducts the teaching research of the Haiers one -win -win model income case library.
The advent of the Internet era has subverted the development model of the traditional economy and brought new challenges and opportunities to enterprises.Haier will adhere to the development strategy of networked, open up and innovate, and continue to promote a win -win model of people to build an investment -driven entrepreneurial platform that drives the needs of users internally, build a parallel open ecosystem system, create a world -class brand in the Internet era.Essence