Renmin Electric Group Co., Ltd., well -known brand of electrical equipment, Chinas leading brand in the field of industrial electrical appliances, one of the companies with large production and sales in Chinas electrical appliance industry, the top 500 Chinese enterprises, the top 500 Chinese private private, the Fortune 500 in the world, and the provincial high -level high -tech in Zhejiang ProvinceTechnical enterprise.
The brand interpretation graphics "PeOPLE" is the main trace of the group.With the "PEOPLE" "PEOPLE" first letter "P" of "Peoples", it has evolved into a banner of welcoming the wind, implying that the peoples group is struggling to work hard under the guidance of the banner, and it is flourishing; "EOPLE" "The deputy position of the logo, the orderly arrangement of the five letters, reflects the inherent quality and noble character of the employees of the group. The flagpole composed of design combinations and six slopes represents the close combination of members of each member.The "E0ple" first and ending letters are also "E", which means that the peoples groups enthusiasm, health, vitality, and progressive atmosphere from leaders to staff, from high -level to grassroots in terms of thought, behavior, language, performance and other aspects;With the "Peoples Blue" with the deputy position, the people think of the abstract concepts such as technology, rationality, calmness, speed and other abstract concepts from the outside.The brand shaping accompanied by the corporate purpose of "peoples electrical appliances and serving the people". In the wave of reform and opening up, the "people" people insisted on ten years.Through the traditional combination of tradition and modernity, we have conducted multi -directional and three -dimensional brand promotion activities on television, radio, graphic newspapers, outdoor media, and emerging online media, and expanded brands in accordance with various methods such as marketing promotion and product service promotion.The influence has cast a strong brand in the industrial appliance industry.The brand power "Fortune 500 is not the limit, but also not the end. Honor and glory are just the moment of history." Over the years, the Peoples Electric Group has conducted multi -directional, three -dimensional brand promotion activities in various media across the country, and combined with marketing and productsVarious ways such as services expand brand influence.Building peoples brands in all aspects in terms of technology, products, quality, service, marketing, advertising, culture and other aspects.Adhere to learning and improve quality; unify the image to the outside world, improve the brand, and establish a public image of integrity, upright, discipline, and social responsibility.In just 16 years, a national brand has been cast to the world in the field of industrial electrical appliances.The Peoples Electric Group is one of the top 500 companies in China and was founded in 1996.The Peoples Electric Group takes industrial electrical appliances as its core industry. It has four major manufacturing bases in Zhejiang, Shanghai, Nanchang, and Fuzhou, 12 wholly -owned subsidiaries, 85 holding members, more than 800 processing collaboration companies, and more than 3,000 sales companies.Products are popular in more than 50 countries and regions around the world, and are widely used in Pudong Airport, Beijing -Shanghai high -speed rail, Three Gorges Hydropower, Beijing Metro, Olympic venue, South Water and North Regulation, Qinghai -Tibet Railway, Change Lunar Exploration Project, Vietnam Taian Hydropower HubIt is one of the largest companies in Chinas electrical appliance industry.Peoples electrical appliances have become one of the most valuable brands in China. With the evaluation of the World Brand Lab, the brand value reached 15.475 billion yuan, which is the first brand value in the field of industrial electrical appliances in China.