Sony Sony brand introducti
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Sony Sony is a world giant across the field of electronics, games, finance, and entertainment, and has the worlds influence of the world.Founded in May 1946, Sony was founded by Jing Shenda, who has the background of technology research and development, and was founded by Shengtian Zhaofu, who is good at public relations and marketing.
The company was originally known as "Tokyo Communication Industry Co., Ltd.". When it gradually entered internationalization, he finally decided to use Latins "Sonus" (sound), English "Sonny" or "Sonny-Boy" (cute child) into ""Sonny" means "cute and naughty children who start with sound."For the first time, the Sony brand appeared on the TR55 transistor radios listed in 1955. Somada Zhaofu and Inkrai were convinced by the opposition.It makes people think that their own country has a kind feeling, making Sony successfully enter the United States and overseas markets.Since 2009, the global unified Chinese name is "Sony" based on "SONY Global Brand Standard".
Sony of Technology and the World Sony
Sony is a symbol of high -speed growth and internationalization of Japan after the war.In Japan, Sony is one of the most advanced manufacturers among transnational companies.After 30 years, the annual sales exceeded 600 billion yuan, becoming a representative company in Japan, called Sonys myth.
With superb technical power, Sony can produce high -value -added products, have the ability to work hard to develop overseas markets and realize internationalization: In 1950, a recorder was produced, semiconductor radios were produced in 1954, and small TVs were produced in 1962.In 1968, it produced color TVs (single -electronic gun -type appearance tubes), and also developed new products such as high -density video methods to supply the market.In the 1980s, advanced technologies such as digital watches centered on the three -dimensional audio video industry were developed.
Sony China
In October 1996, Sony established a wholly -owned subsidiary of unified management and coordination in China, Sony (China) Co., Ltd., a wholly -owned subsidiary of China.Contact and carry out macro management and extensive business support for Sonys affiliated enterprises.