Founded in 1989, Good Children Group is one of the important members of the worlds childrens supplies industry. It is currently the largest enterprise group in China that specializes in childrens supplies.The good child group adheres to the concept of health, wisdom, and love, and takes care of children and serving families as its purpose. It specializes in the research and development, manufacturing, distribution and retail of childrens products, and provides full series of maternal and infant products for families in the world.Good children have the title of well -known protection in the Chinese childrens products industry.Good children are concerned and accompany the healthy growth of babies around the world, providing each family with a scientific parenting plan from the preparation period to the preparation period.Good children have prepared thousands of childrens supplies such as childrens cars, bedrooms, dining chairs, childrens clothing, and nurturing supplies, and provide young parents with professional parenting network, parent -child club, call center and other comprehensive and free gaps.service method.
We are mainly engaged in the research and development, design, production, marketing and sales of baby strollers, childrens car safety seats, cribs, bicycles, tricycles, and other childrens durable products.
Over the years, we have established a strong leading position in the global durable childrens supplies industry and have excellent and effective business models.In the past few decades, we have successfully established a well -known brand in China and the world, in the industry to have an internationally leading R & D system, a wide and effective global distribution network, stable and developing manufacturing and supply chain management systems, full of dreams, full of dreams., Passionate and Professional Management Team.In addition, as one of the earliest childrens durable products companies established in China, we still have the advantages of pioneers in the Chinese market with huge industry barriers.
Since the establishment of the Group, we are determined to take the creation path and determine the business strategy of independent research and development.From the beginning of the 1990s, it has been committed to building a comprehensive global R & D system from the establishment of R & D institutions to expansion and research and development centers.As of December 31, 2010, we have established 5 R & D centers worldwide, and have more than 330 professional creative research and development and design engineering personnel, forming an innovative research and development of innovative research and development based on creativity, design, and development.The system ensures the strong overall research and development capabilities of good children, and continuously consolidates and strengthens the leadership of good children in the global durable childrens products industry.We have obtained 4,465 patents in China and overseas, which is far ahead of the industry.
In China, the group mainly uses independent brand design, production and sales of products, mainly includes "GB Good Child" and "Little Dragon Haiber HAPPYDINO". They all have a wide range of awareness and reputation, possessing market share that is far ahead.As of December 31, 2010, our distribution network includes 498 distributors, 1,687 department stores and hypermarkets, 5,785 maternal and infant products stores, and we sell products through this network.In overseas markets, we have established strategic partnerships with local distributors or internationally renowned brands to use our own brand of third -party brand sales products. As of December 31, 2010, our overseas markets and 32 international distributors and 82Individual brands have established cooperative relationships.
Our business has an efficient and stable production control and supply chain management system.Through the establishment of procurement, production and safety monitoring standards, prudent management of production facilities in Kunshan and Ningbo, limited outsourced outsourcing to reliable third parties, and logistics systems that actively monitor the level, we maintain the supply chain well.As of December 31, 2010, our production and supporting facilities in Kunshan and Ningbo in China covers a total of 329,504.07 square meters.
We have a laboratory recognized by China, and we have the leading testing equipment, technology and engineering and technical personnel in the global durable childrens supplies industry to effectively ensure the quality of our products and technology -leading.Since its establishment, we have adhered to the corporate philosophy of "care for children, serving families, and returning society", and we are committed to providing innovative, safe, fashionable, and practical products for children around the world.In 2010, we took the lead in introducing the green development concept of "from cradle to cradle" in the global durable childrens supplies industry to make strategic planning for the companys longer -term future.It will be committed to integrating green concepts in research and development and operation, providing parents, children and their environment with a healthy and friendly product, and creating a better living environment for our children, a clean, non -polluted earth.