Michelin Group is the leader of global tire technology and was established more than a century ago in Clemundy Ferram in France.In the long journey, since the Michelin Group invented the first bicycle disassembly tire in 1889, and invented the first car in 1895, it has continued to invent in tire technology and manufacturing.In addition to the tires of the second generation of Michelin XICE winter tires, Michelin Group also produces wheel, steel wire, mobile auxiliary system (such as PAX system), tourism services (such as Viamichelin, GPS), map and tourism guide.Leaders in the field.The famous Michelin guide was 100 years old in 2000.
At the first exhibition of Ryon in 1894, the Michelin brothers found that a pile of tires with different diameters in the corner of the corner were like human shapes.Soon after, the artist Ooluo created a special character style composed of many tires based on the pile of tires, so the Michelin tires were born one by one.Since then he has become a symbol of Michelins distinctive personality.For more than a century, Biden has brought joy and happiness to almost every corner of the world with his charming smile, cute image, and has become a well -known goodwill ambassador, and Michelin has become famous in the world.At the end of the 20th century, some famous artists.The international jury composed of designers, architects, retailers, advertising and publishers, in the selection of the 50 best corporate signs in the century, the charm will eventually conquer the picky vision of the judges.
In addition to tires, Michelin Group also produces wheel, steel wire, mobile auxiliary system (such as PAX system), tourism services (such as Viamichelin, GPS), maps and tourism guides. The map and guide publishing agencies are leaders in the field.The famous Michelin guide was 100 years old in 2000.
Biden, the Michelin tire man, celebrated his centennial birthday in 1998.The "Financial Times" and the "Business Report" magazine formed a jury composed of artists, communication experts, architects, and designers from the world in 2000 to select the best sign of the twentieth century.And honor is elected.
The car movement has been inseparable from Michelins history for a long time.In 1998, Michelin Group celebrated its more than century cars, motorcycles and bicycle racing campaigns.Michelin returned to the Formula International Automobile Grand Prix in 2001.
Today, the Michelin Group set up 75 factories and 6 rubber plantations in the five continents; research and test centers in France, Japan, the United States, Thailand, and China have set up sales and market institutions in more than 170 countries.Every year, Michelin Group Global Production: 194,000,000 tires and 19,000,000 maps and tourism guides; each year, Michelin Group produces global: 197,000,000 tires; 20,000,000 maps and tourismguide.
The company brand ranked 345th in the 2006 "World Brand Fortune 500" in the World Brand Laboratory (WorldBrandlab).The company ranked 341st in 2007s "Fortune".
Michelin (China) Investment Co., Ltd.
In 1989, Michelin established a representative office in Beijing, China; in December 2001, Michelin (China) Investment Co., Ltd. was established and headquartered in Shanghai.Now, Michelin China has achieved amazing results:
There are marketing offices in Beijing, Shanghai, Guangzhou, Chengdu, Shenyang, Xian and Hong Kong; R & D centers in Shanghai; investment and construction of training centers in Beijing to provide customers and employees with training of products and services.
There are 4 factories in China: Michelin Shenyang Tire Factory, Shanghai Michelin Huili Tire Co., Ltd. Passenger Tire Factory and Shanghai Michelin Huili Tire Co., Ltd. Steel Factory and Michelin Shenyang Tire Co., Ltd. (Shanghai Tire Factory).
In 2006, in order to better adapt to the title of Chinese consumers, it was necessary to officially change its name in China to "Mr. Michelin Tire" in China.
By the end of 2007, the number of employees in China exceeded 5,500, and this number continued to rise.