In August 2021, the heavy brand strategy and brand image of Ninx Lighting released the brands core value of "technology, health, wisdom, and quality", and the brand claim of "changing life with lighting technology".The five major business sub -brands of the whole house lighting, commercial lighting, hotel lighting, public lighting, and special lighting "" "enhance the value of light in all aspects.
For 25 years deeply cultivated the Chinese lighting market, Noses Lighting has always adhered to the core concept of "light with the heart, Zhiliang Future". In 2022, the brand value reached 50.845 billion.Leading brand.The top 500 Asian brands were listed, ranking 368th, and the only lighting brand selected for two consecutive years.
Business philosophy
For a long time, Dancel Lighting has adhered to the core concept of "light with the heart, Zhiliang Future", focusing on the three directions of peoples three directions of lighting, health lighting, and intelligent lighting, vigorously implement the strategy of health lightingThe lighting industry has developed a new engine to create a smart lighting solution for one -stop full -scene scenes to meet users longing for a better life.
Lighting industry representative
As a leading brand in the lighting industry, Renxi Lighting is the representative of the lighting industry and actively represents the social responsibility of the Chinese lighting industry to perform the industrys social responsibility.
In terms of national image, Renshi Lighting products have successively entered the Beijing Olympic Games, Beijing Winter Olympics, Beijing World Horticulture Expo, Wuhan World Military Games, Shanghai World Expo, Guangzhou Asian Games, Hangzhou G20 Summit, Qingdao Summit, Qingdao World Garden FairFor national landmark projects, it represents the construction of the Chinese lighting industry to participate in the construction of the world window.
In terms of resistance to disaster relief, Renxi Lighting actively assumes social responsibility to participate in post -disaster reconstruction, and urgently allocates cash and supplies for the Wenchuan earthquake -stricken area; rapidly responding to the demand for resistance, and the new crown epidemic participates in the support of Lei Shenshan, Volico Mountain and other local hospitals aid.The construction of the work has donated the lamps required for anti -epidemic in Wuhan, Shijiazhuang, Changchun, Xian and other places; quickly responded to resisting natural disasters. During the heavy rain in Henan, disaster relief supplies were urgently and assisted the affected areas.
In terms of social public welfare, Rysen Lighting Guanai rural childrens education and lighting environment improved. Since 2009, the "Guangmingxing" brand public welfare activity has spread throughout 18 provinces and cities across the country.Essence
Lighting business leader
As a leading brand in the lighting industry, Noses Lighting is the leader of the lighting business, ranking among the forefront of the industry in terms of products, channels, and sales.
In terms of production capabilities, the lighting source, driving power, and lamps are independent R & D and production. Powerful manufacturing capabilities are the core competitive advantages of NVC lighting.Renisp Lighting has its own independent lamp production base. The product covers real estate, outdoor, public space, office, hospitals, supermarkets, hotels, restaurants, restaurants, industrial, education, smart fire protection and other lighting products, and continue to expand the whole houseSmart, kitchen and bathroom appliances and other business segments.Under the support of a large -scale manufacturing system, conventional products can be delivered within 3 days, and some customers can be delivered in real time.
In terms of quality control capabilities, Rysen Lighting adheres to the business policy of "quality first".In the Huizhou headquarters of Guangdong, there are lighting laboratories in accordance with international standards, and multiple professional testing rooms.Essence the strict CNAS certification laboratory, detect product standards and international synchronization, ensure excellent and stable product quality, and realize strict management of the quality of each product.
In terms of channel capabilities, Rysen Lighting took the lead in implementing the "brand monopoly" and "operation center" model in China.There are 34 operating centers across the country, more than 2,700 brand stores and nearly 100,000 sales terminal outlets, which can achieve 95%of the countrys cities and counties. The annual target of hardware channels has completed 300 cities with 150,000+home outlets.Online channels cover the entire network interactive platform of well -known domestic e -commerce channels such as Tmall, JD.com, Suning, Vipshop, etc., to realize one -stop interconnection services.
In terms of product capabilities, Dinglei Lighting took the lead in opening the era of high -end subdivided lighting products.Through innovative research and development, integrating upstream and downstream resources, strategic layout of five major business sub -brands: full -housing lighting, hotel lighting, commercial lighting, public lighting, and special lighting, in -depth research of the value of light, systematic and specialized micro -use households provide overall lighting applications.solution.
In terms of marketing capabilities, Rysen Lighting has actively deployed the OMO marketing model and realized the outbreak of the epidemic era.In the "Double Eleven Shopping Festival" in 2021, Dinglness Lighting was the champion of sales of the four major e -commerce platforms; the "618 Shopping Festival" in 2022, Trun Touncing also reached JD, Tmall, Suning Tesco, Vipshop,Pinduoduos five major platform lighting brand list champions, sales increased by 19%year -on -year, and smart lamps sales accounted for 32%.
Lighting Science and Technology Innovation
As a leading brand in the lighting industry, Noses Lighting is an innovator in lighting technology. It has the research and development system and production, learning and research capabilities of leading industries.
Dancel Lighting adheres to independent research and development and technological innovation. After more than 20 years of accumulation and continuous investment, Rysen Lighting has established a leading industry R & D system.In 2006, Ryos Lighting established an international standardized lighting research and development center in Huizhou, Guangdong; hired famous electricity experts at home and abroad, lighting experts, and top design teams as consultants;Top scientific research institutions, experts and scholars have conducted in -depth cooperation, accelerate cutting -edge scientific and technological implementation, realizing integration of production, learning, and research, and providing strong technical motivation for enterprise development.
R & D research and development intellectual property invention patents, practical new patents, and exterior patents have more than 800 items, and more than 30 items of cutting -edge scientific and technological products (Red Dot Awards, IF Awards, Red Star Awards, China Photo Technology Innovation Awards, etc.)The "Flying Series" street lights have taken the highest honor of the "Chinese Innovation Design Red Star Award", known as the "Oscar" of the Chinese design industry -Supreme Gold Award, and 14 Olympic lighting products won national patents; smart sterilization lamps won 2022 IF 2022 ifDesign award; reflective track shooting lights won the first prize of the 2019 German Red Dot Award and the 2019 China Zhao Award Science and Technology Innovation Award;The "III-V race compound semiconductor material and device interface regulation technology" project won the first prize of the Guangdong Provincial Science and Technology Invention of Science and Technology Sciences;prize.
Industry Standard
As a leading brand in the lighting industry, Renxi Lighting is the maker of the industry standards, and represents the industrys high level actively participating in the formulation of national standards and industry standards.
Since 2002, the standards for participating in national research and development and system (repair) have exceeded 110 items.
The national standards that have recently participated in the national project research and development and system (repaired) are mainly: national key special projects "high -efficiency, high -reliable LED lamps key technology research" national project research and development;Improve key technology research and demonstration "; National Standards for Engineering Construction GB50034" Building Room Lighting Design Standards (Draft) ".
The industry standards recently participated in the formulation are: 2021 participating in the "Application Standards for Lighting Design of Turnive Space Lighting in Building Decoration and Decoration Room"; in 2021, participating in the "Standards for Health Lighting Design" group standards; 2020 participating project construction national standard GB50034 "Building Room Room" Building Room "Building RoomPlazy Lighting Standards "; in 2020, participated in the" Technical Specification (Revision) of Primary and Middle School Classroom Lighting Technology (Amendment) "group standards.
Among them, the "Application Standards for the Lighting Design of Building Decoration Room" is the first application standard for domestic indoor lighting design. As one of the editor -in -chief units, Tinsen Lighting provides a large number of standard formulation content and contributed professional forces.The standard segment has 18 indoor space categories. For the first time, the technical requirements for interior lighting space design are proposed, which provides systematic design guidance for millions of indoor designers, leading the domestic indoor lighting experience to a new height.
Industry ecological builder
As a leading brand in the lighting industry, Noses Lighting is the builder of the industry ecology, and actively promotes the new industry ecology of the Chinese lighting industry to build a symbiosis, sharing and win -win industry.
Denolia Lighting actively promotes the scenario of the lighting industry, replaces the lighting items with overall lighting solutions, and forms industry cooperation relationships through solutions to form business clusters.
Renxi Lighting actively promotes the technical standardization of the lighting industry, regulates the industry order, and promotes service standards from simply sales to full life cycle services, builds a product research and development, provides lighting solutions, acceptance management, custody and maintenance, and covers the users whole life.Cycle service.
Dancel Lighting actively promotes the ecological opening up of the lighting industry, and has reached in -depth cooperation with industries such as home improvement, smart home, Internet, and other industries to fully integrate high -quality industries and industrial resources, launch future design growth plans, joint star search awards, Zhu Rong Awards, ID+C+C+CHotel designer clubs to cultivate outstanding contemporary youth design power and more diversified future space design talents.
Brand Concept
Brand slogan: light with heart, Zhiliangs future
Trun Type Lighting provides users with high -quality lighting application solutions with healthy, intelligent, and humanized lighting technology to bring people a better life.
Core value of the brand: change life with lighting technology
Brand strategy: comprehensively enhance the value of light
Brand positioning: China Lighting Industry Leader
Corporate culture: customer first, result -oriented, teamwork, integrity integrity
Business policy: quality first, "potential" for "potential", fusion up and down, internal and external "heart"
The five major business sub -brands
Ryosteen Full House Lighting
The Lighting of the Ryosteen House is based on a healthy light environment and intelligent technology. Through integrated design, one -stop matching, and a package of services, it will create intelligent, personalized, healthy and comfortable whole -house lighting solutions for users.
Including flat lighting solutions, villa lighting solutions, hardcover lighting solutions.
Ryos Hotel Lighting
The Lighting of the Rysen Hotel, through the study of light, is based on intelligent lighting, health lighting as the core, and provides intelligent, healthy, and artistic one -stop all -site lighting application solutions for star hotels, clubs, etc.
Including star hotel lighting solutions, boutique homestay lighting solutions, club lighting application solutions.
Noses Business Lighting
Renisers commercial lighting combines the light environment with the business space with intelligent and healthy lighting technology and services to provide low energy, healthy, and artistic lighting applications to appreciate the commercial space.
Including shopping mall lighting solutions, catering lighting solutions, store lighting solutions, office lighting solutions.
Ninz public lighting
Public lighting, with the professional customization service capabilities of high -quality products and large public engineering, provides cities with intelligent, healthy, and humanized lighting application solutions to enhance urban lighting beauty and living happiness.Twenty -five years of large -scale engineering service capabilities, the project covers landmark projects such as the Fifth Ring Tower of the Beijing Winter Olympics, Shanghai World Expo, Beijing Daxing Airport.
Including landscape lighting solutions, rail transit lighting solutions, venue lighting solutions, road and bridge lighting solutions.
Noses Special Lighting
Denis special lighting provides professional, harsh, and changing application environment with professional design capabilities, high -quality products and services to provide special and low -energy intelligent lighting application solutions for extreme, harsh, and changing application environments.
Including petroleum refining lighting solutions, dust -free workshop lighting solutions, pipe gallery lighting solutions, intelligent fire lighting solutions.
development path
1. Development process
The brand value of 50.845 billion yuan, ranked first in Chinas lighting industry for 11 consecutive years, and the brand value exceeded 50 billion for the first time
Release the new brand strategy "comprehensively enhance the value of light", and officially release the 5 major business sub -brands
The brand value is 43.687 billion yuan, and it has ranked first in Chinas lighting industry for 10 consecutive years
The list of Fortune 500 in the Asian brand is ranked 368th. It is the only lighting brand selected for the lighting electrical appliance industry in Asia for two consecutive years.
The brand value reached 37.956 billion yuan, and ranked first in Chinas lighting industry for 9 consecutive years.
The finals of the Fortune 500 in Asian brands are ranked 385th, becoming the first and only selected lighting brand in the Asian lighting electrical appliance industry
Reach strategic cooperation with KKR
Become a new leadership unit of the "China Architectural Decoration Association Building Electric Branch"
On June 8th, Ryos Lightings sales performance in 2017 was 10.37315 billion yuan, and the top of the "Top 100 List" was the top of the list.
Successfully winning the Hangzhou G20 Summit Project
Become the exclusive champion of the 2016 World Mens Water Gel Championship
The new modern minimalist home brand- "Berkely Berkery" was launched, and it was awarded the "Top Ten Modern Light Brands in China Lighting (Lighting) Industry"
Help Tencents first Internet Charity Day to initiate fundraising for the Ningxia wind and sandwich project
Release the key layout O2O development strategy
Sign the official partner of the International Swimming Federation, the designated product supplier of the International Swimming Federation
Winning the 2014 Nanjing Youth Olympic venue lighting construction
Complete the integrated layout of the upstream and downstream industries, and comprehensively transform the LED
Reliable as "China Green Lighting Education Demonstration Base"
Obtaining SGS licenses is the first lighting enterprise laboratory in the country to be recognized by SGS
Contract and complete famous projects such as the Shanghai World Expo Lighting Project and the Guangzhou Asian Games
Signed a contract with the Guangzhou Asian Organizing Committee to become "Guangzhou 2010 Asian Games Lighting Products Supplier"
Start the "Guangming Xing" brand public welfare activity
Guangdong Provincial Green Lighting Engineering Technology Center settled in Neros Lighting
Winning the bid 2008 Beijing Olympics Project
Chongqing Wanzhou production base is completed and put into operation
Establish a Lighting R & D Center in Huizhou, Guangdong, and set up international standards for lighting research and development centers
The establishment of 35 operation centers across the country set off a prelude to the changes in the Lighting channels for lighting.
Become the first lighting company to join the Asia -Pacific region to join the Dialux professional lighting design software
Put forward and shaping the image of "Light Environment Expert"
The IQAC Assessing product of the US International Quality Certification Commission is "high -quality product"
The first brand specialty store opened, creating the brand monopoly model of the China Lighting Industry Brand
In the Chinese lighting industry, the concept of "commercial lighting" was first proposed
Duncie Lighting is officially established
2. Main honor (selected)
l Trunel Lighting Intelligent Sterilization Lantern won the IF Design Award
l to the topic of the "Chinese Brand Museum" of the Peoples Daily Online, it has become the only lighting company selected in the industry
l to be awarded the "National Product and Service Quality Integrity Demonstration Enterprise" issued by the China Quality Inspection Association
l won the "Top Ten Influential Brands in Green Innovation in China"
L for 11 consecutive years to obtain the "China 500 Most Valuable Brand", the number one in the industry is the first, and the brand value exceeded 50 billion for the first time
l Slotted in the Asian brand list for two consecutive years, it is the only lighting brand selected for two consecutive years in Asia
l Garment of the highest honor of Chinese innovation design-Supreme Gold Award
l won the "National Torch Program Key High -tech Enterprise"
l to win the first prize of Guangdong Science and Technology and Technology Invention
l to get the title of "Most Popular Lighting Energy Sales Brand"
L rated as "China Energy Conservation and Environmental Protection Power Enterprise"
l Garment "China Light Industry Lighting Electric Industry Top Ten Enterprises"
l Get "China Green Lighting Education Demonstration Base"
3. List of awards (detailed)
? The topic of the "Chinese Brand Museum" of the Peoples Daily Online, becoming the only lighting enterprise selected in the industry
? In 11 consecutive years, he won the "China 500 Most Valuable Brand", the number one in the industry in the industry, and the brand value exceeded 50 billion for the first time.
? Fulfuted to the Fortune 500 in Asian brand, ranking 368th, is the only lighting brand selected for two consecutive years in the Asian lighting electrical appliance industry
? Trunel Lighting Intelligent Sterilization Lantern won the 2022 IF Design Award
? Won the 2022 Aladdin God Lantern Award "Smart Lighting Ecological Top 100 Ecological Ecological Enterprise" and "Intelligent Engineering Design Award"
? Renxi Lighting LED blackboard light standard, LED downlight standard glory of the State Administration of Market Supervision and Management of the National Marketing Supervision and Management of the National Marketing Supervision and Management of the National Marketing Institute of Standardization Research Institute
? Won the "Smart Lighting Brand of 2021" and "2021 Smart Street Lantern Brand" award for the 11th Golden Finger Award.
? The group standards of the "Technical Requirements and Applications of Night Lighting LED Lighting Source Lighting Source Lighting Source" group standards are the "Outstanding Participants"
? Won the top ten influential brands of the year, the excellent participation company award of the light source, and the new product NF220 light -type stone pier lighting light of Dancet Lighting has won the top ten innovative product awards
? Won the "2021 Aladdin God Lanter Lantern Smart Lighting Top 100 Enterprise List" influence brand leader award, Herz series hotel downlights and Qidi star smart blackboard lamps won this years Aladin Shenli Award for commercial lighting, office and classroom lightingBest Product Award
? Won the "Best Hotel and Business Space Lighting Electric Brand Award" of the 2021 "Golden Hall Award"
? Won the "Lighting Industry High -quality Development Award"
? Won the "Top 50 Intellectual Property in China LED Industry in 2020" and "2020 China LED Industry Education Lighting Top 25"
? Won "2021 Excellent Home Furnishing Brand Enterprise"
? Winning "Top 30 Public Welfare Enterprises in 2021" and "Top 30 Lighting Industry Trademarks in 2021"
? Won the "Top Ten annual Brands", "Top Ten Smart Lighting Brands", and "Top Ten Hardware Channel Brands"
? The Trunker Lighting Beijing World Garden will be brightened by the project.
? Renxi Lighting has won the "Seventh LEDs first award -resistant anti -epidemic special contribution award" with its outstanding contribution to the anti -epidemic.
? Renxi Lighting has won the "2020 CSR Global Innovation List Product Innovation Award" with a high sense of social responsibility, high -efficiency management under the epidemic, and has won the "2020 CSR Global Innovation List Product Innovation Award".
? Noses Lighting won the "Top Ten Annual Brands" award, and its sub -brand Berkeli won the "Top Ten Modern Lantern Brands" award
? Won the "Consumer Love Brand", Rysen Lighting 310 Light Wall Water Washing Lantern
? The first AAA -level health light HUAWEI Hilink ecological eye protection table lamp jointly launched by Dancel Lighting and Huawei has won the "Smart Lighting Product Cross -Border Achievement Award"
? Renxi Lighting has won three major awards in one fell swoop with its excellent brand influence and product power: the "Ten People Lighting Brand Award", "Top Ten Commercial Lighting Brand Awards" and "Social Responsibility Award"
? Nostel Lighting was awarded the deputy director of the Smart Business Committee of the Asia -Pacific Artificial Intelligence Business Alliance
? The 100 % designed flying saucer series of the Dancer Lighting Designer won the German Red Dot Award-Product Design Award
? Noses Lighting won the "2019 Beijing World Horticultural Expo Lighting Product Contribution Award"
? The Ninx Lighting "Hangzhou Qianjiang Century City Along the River Landscape Landscape Betting Night Lighting Project" project won the first prize of the "China Photo Lighting Award-Lighting Engineering Design Award"
? Noses Lighting Olympic Products Get the highest honor in China-Supreme Gold Award