IKEA history began in Sweden in 1943, and IKEA founder Ingva Camprad was only 17 years old.Since then, the IKEA Group has developed into a large retail company with 127,800 employees in 40 countries/regions around the world and annual sales of 21.2 billion euros.
IKEA offers a variety of household supplies, beautiful and practical, and people can afford to buy.This is everything IKEA has done -from product development and purchasing, to the central idea of ??how we sell our products -how we sell our products in the world.
Make high -quality products at high prices, or to manufacture inferior products at low prices, anyone can do this.However, if you create a good product at low prices, you must find a method that is both cost -effective and innovative.This is the unswerving pursuit of IKEA since its start on Smoland, Sweden.The maximum use of raw materials and production methods that meet peoples needs and taste means that our cost is low.
Our ideal and business philosophy: In IKEA, our ideal is to create a better daily life for the public.Our business philosophy is a variety of household supplies that provide a variety of types, beautiful and practical, and people can afford to buy.
Sales mainly include seat/sofa series, office supplies, bedroom series, kitchen series, lighting series, textiles, cooking utensils, house storage series, childrens product series and other about 10,000 products.
IKEA concept:
Better daily life: provide many types of household supplies, beautiful and practical, and people can afford to buy.
Different: extensive series, exquisite, practical, low -priced.Our products include these characteristics.
Our tradition: IKEAs logo uses blue and yellow.These two colors are exactly the color of the Swedish flag.
IKEA, Sweden, is one of the few dazzling business miracles in the 20th century. It started from a little "poor" stationery mail order in early 1943. It has grown in less than 60 years to a total of 180 in the world.Chain stores, distributed in 42 countries, hired more than 70,000 employees with corporate aircraft carriers, becoming the worlds largest retailer in the world.
The IKEA logo is not accidental.These two colors are exactly the color of the Swedish flag.Sweden, nature and home have occupied important positions in peoples lives.In fact, the home style of Sweden perfectly reproduces nature-full of sunlight and freshness, while simplicity.
Big Maste:
In 1943, Ingva Camprad founded IKEA. At first, he sold pens, fixtures, frames, decorative tablecloths, watches, jewelry, and nylon socks.
In 1948 IKEA entered the furniture product series
In 1951, the first IKEA directory was published to stop producing all other products and concentrated power to produce low -priced furniture. The IKEA we are familiar with today was born.
In 1953, the IKEA Furniture Exhibition Department was open at Almhult.By opening the furniture exhibition hall, IKEA can show the functions, quality and low prices of its products in a three -dimensional manner.
In 1955, IKEA began designing its own furniture.
The first IKEA mall was opened in China in 1998.