Hengyuanxiang was founded in Shanghai, China in 1927.One of the largest annual use of wool in China and the world, with annual wool usage of more than 10,000 tons.Products include villi, knitted, clothing, home textiles and other categories.In 2007, the total retail sales of the brand were nearly 5 billion yuan. The comprehensive sales of woolen sweaters maintained the first industry in the same industry.
In 1999, Heng Yuanxiang won the title of "China Famous Trademark".In 2002 and 2003, he won the title of "Top Ten Public Trademarks in China" for two consecutive years.In August 2006, Hengyuan Xiangxiang ranked second among the 100 most valuables of China.In November 2006, Hengyuanxiang won the industrys first National Quality Award.In 2007, Hengyuan Xiangxiang ranked 64th in the China 500s 500 Most Valuable Brand Ranking List, with a brand value of 9.458 billion yuan.In 2008, Heng Yuanxiang entered the "Fortune 500 Asian Brand", ranking 336th.Hengyuanxiang is the earliest enterprise (1991), the earliest company to implement brand operation after entering the market economy, but also the earliest enterprise in China (1999).Hengyuanxiang currently has more than 40 core franchise factories, more than 600 franchise dealers, distributors, and more than 9,000 franchise sales outlets.Chinas provincial market sales outlet coverage rate is 100%, the coverage rate of local and municipal market outlets is 93%, and the county -level market outlet coverage rate exceeds 60%.
Mr. Milton, a world marketing master, Mr. Cottler, vice chairman of the International Brand Alliance, chief consultant of Coca -Cola, and Francis McGuire, known as the "brand gold finger"Chinas "Coca -Cola"!Hengyuanxiang is also hailed by the industry as the best company in Chinas use of trademarks (brands) assets.The soul operated by Hengyuanxiangs brand is the cultural strategy of Hengyuanxiang. It can be summarized as: Hengyuanxiangs mission: The vision of the clothes by the worlds Hengyuanxiang: Chinas first world -class Hengyuanxiang spirit: the strategic orientation of Hengyuanxiangs satisfaction for consumers satisfaction:Do not do it. Doing good things that others are unexpected, unable to do, discovered, and unreasonable. On December 22, 2005, Hengyuanxiang officially became the sponsor of the Beijing 2008 Olympic Games. This is the first one in the history of the Olympic Games.Non -sports textile clothing companies have become sponsor. On November 30, 2008, Hengyuanxiang became the first partner of the Chinese Olympic Committee. Hengyuanxiang will use Olympic opportunities to accelerate Chinas first and world -class vision goals.Address: No. 358, Jinling East Road, Huangpu District, Shanghai: 200021 Website: Tel: 021-63268888 (Sader) The main contribution brand is the most precious wealth of Hengyuanxiangs consortium.From 2007 to 2008, the brand value increased significantly: In 2008, Hengyuanxiang entered the "Fortune 500 Asian Brand", ranking 336th.In 2008, Heng Yuanxiang was widely praised by all sectors of the society, and was rated as: "2007 Chinas most social influential brand enterprises", "the most popular influential textile products", "the nations first service industry innovation enterprise", "2006-2007 National Commercial Innovation Enterprises "," 2007 National Commercial Enterprise Management Modernization and Innovation Achievements "," National Model Labor Relations Harmonious Enterprise "," 2007 National Commercial Enterprise Culture Excellent Award "," 2008 China Textile"Brand Cultural Innovation Award", "2008 National Enterprise Culture Excellent Achievement Award", "National Enterprise Culture Outstanding Brand Organization" and other honors.
Chairman Liu Ruiqi, the leader of Hengyuanxiang Group, was awarded the glorious title of the "National May 1st Labor Medal" in 2008, "leading Chinese business reform and development entrepreneurs" and "national business entrepreneurs";At the 30th Anniversary of Chinas Commercial Service Industry Reform and opening up and commemorating the 30th anniversary of the reform and opening up of Chinas business service industry, Chairman Liu Ruiqi won the "Innovation Contribution Award of the 30th Anniversary of the Reform and Opening Reform and Opening Reform of the Chinese Commercial Services", fully affirmed that Hengyuanxiang and Liu Ruiqi were in reform and opening up in reform and opening up.30 years of unique development roads and rapid growth performance.