Sino -foreign joint venture Shanghai Xin Sihe Wood Industry Co., Ltd. is a large enterprise specializing in the production and processing of natural wood products. It has a three -layer solid wood floor production line that truly represents the leading standard of the world floor industry.Experts and professional and technical personnel who are engaged in wood procurement, import and export, and processing, are trying to work hard for customers to use perfect products.
At present, the annual production capacity of the new Sihe wood industry has reached 8 million square meters. The products are exported to more than 60 countries and regions in the world in Germany, Italy, France, the United Kingdom, the United States, and Canada.
As a well -known internationally renowned professional floor manufacturer, excellent branding operation is the market orientation of the development of the Supreme Wood; the top international technology and production equipment is the quality guarantee of the new Supu Wood;The system is the cornerstone of the rapid development of Sihe Wood; the professional talent team and the perfect scientific management are the foundation of the steady development of Sihe Wood.
We pursue the value concepts of consumption, production and environmental harmony; pursuing the perfect combination of technology, fashion, art and value, we are always committed to bringing warm and harmonious lifestyle into peoples spiritual homes -we have been working hard.
Due to the outstanding performance and broad development prospects of the new Sihe Wood in the industry, in 2007, the new Sihe Wood Industry obtained Lenovo VCs capital injection of $ 20 million; in March 2008, the new Sihe Wood Industry won the Lenovo VC and the United StatesDCM jointly invested $ 15 million.
Todays new Supreme Wood Industry has once again ushered in a new period of strategic development ...
Branch:
After continuous development and accumulation, Sihe has developed into a multinational enterprise with a global perspective of the worlds three main markets and has a global perspective.Its global strategy relies on the three major sales and R & D centers of China, North America, and Europe to timely grasp the worlds floor market information and the latest information of the industry, leading the global trend of wooden flooring.The comprehensive use of global resources, domestic production and overseas R & D advantages can achieve the greatest degree of dynamic integration and sharing, thereby winning a long -term strategic lead.We will continue to consolidate this strategic deployment to the world, and will be strongly built into an international enterprise with a world -class national brand.
Brand interpretation:
In order to achieve a new strategic measure in China, the connotation of the couple brands was reshaped into "four seas culture, perfect integration", and became the theme of "the colorful culture that integrates the four seas and integrates in a warm home.".With a wealth of overseas background advantages, Sihe has a lot of styles, and strives to perfectly integrate multiple styles in the series of products.The Sihe brings people is not just a piece of board, but the style of crossing culture into thousands of families.Lay a solid foundation for practical cultural marketing.The "4" as the main element in the identification shape indicates the meaning of the four seas culture, and at the same time, there is the shape of the "1" top of the word to convey the concept of unity or first; in additionThe image characteristics of the floor groove and upward arrow enables the connotation of "home", "green environmental protection", "people -oriented", "fusion of all over the world", and "vigorous and upward", and realize the effective expression of the perfect integration of many connotations.The identification pattern is simple, rich in meaning, easy to identify, promote, and spread, and each meaning is consistent with the new life concept of "four seas culture, perfect integration" advocated by the couple.