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OPPLE brand introduction

OPPLE brand introduction

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Website Introduction

Op Lighting began in 1996. It is a comprehensive lighting enterprise integrating R & D, production, sales, and service.On August 19, 2016, Op Lighting successfully landed on the main board of the Shanghai Stock Exchange and was officially listed.Stocks are referred to as "Op Lighting", stock code 603515.
The company currently has more than 5,600 employees, with a number of production bases such as Shanghai Headquarters and Zhongshan Industrial Park, Wujiang Industrial Park; the companys products cover LED and traditional light sources, lamps, electrical appliances, kitchen and bath ceiling products and other fields.
As the overall lighting solution provider of the Chinese lighting industry benchmark, Op Lighting is not only committed to studying the reasonable use of light, providing intimate products, but also providing consumers with professional supporting services such as differentiated overall lighting solutions to comprehensively improve the user experience.For different occasions, the lighting scheme provided by Op can meet the lights of peoples physiological needs and psychological needs at different time, different spaces.
The company attaches great importance to independent research and development, and its annual investment costs are nearly 100 million yuan.at present:
A R & D team composed of hundreds of senior talents led by industry experts and senior engineers, and the number of patent applications has exceeded 700;
Establishing professional laboratories in the industry such as EMC, distributed light;
It has built a benchmark product production line in the industry, with LED lighting, energy -saving lamps, ceiling lights, brackets, lamps, downlights, and shooting lights.
With the booming development of LED technology, the company relies on industry benchmark lighting research and development technology to provide a strong support for the upgrading and change of its own products and overall lighting solutions, and achieve the perfect transformation of enterprises to the LED field.
The company has accumulated deep advantages in the construction of sales channels.
As early as 2000, Op has begun to deploy domestic channels and establish a national specialty store system.
In recent years, the company has established a strong marketing team and a perfect domestic and foreign marketing network based on the characteristics of domestic and foreign lighting markets and user purchase habits.
There are more than 40,000 channel sales outlets of various channels.
In addition, the company actively expands overseas business and has established a good brand image in emerging markets such as the Middle East, South Asia, and South Africa.